
In "The Paradox of Choice," Barry Schwartz reveals why more options make us less happy. His revolutionary 2004 work - featured in a viral TED Talk with millions of views - fundamentally changed how businesses approach consumer psychology. Ever wonder why decision fatigue feels so exhausting?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Stand in any grocery store for ten minutes and watch what happens. Shoppers pause, squint, compare labels, check their phones, circle back-all for a box of crackers. What should take seconds stretches into minutes of quiet agony. This isn't indecisiveness; it's the modern condition. We're drowning in a sea of 285 cookie varieties, 175 salad dressings, and 30,000 total products per store, with 20,000 new items launched annually. The explosion extends everywhere: 6.5 million possible stereo combinations, 200+ TV channels, college courses numbering in the hundreds where once there were dozens. Harvard students navigate 220 courses across seven areas; Princeton offers 350. Even our identities-once fixed by birth-have become customizable projects. We can reshape our faces, reinvent our ethnicities, and curate our personalities like playlists. This abundance promises freedom but delivers something else entirely: paralysis, anxiety, and a nagging sense that whatever we choose, something better exists just out of reach.
The Paradox of Choice의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Paradox of Choice을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Paradox of Choice을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Paradox of Choice 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.