
Jefferson Fisher's viral communication system - say it with control, confidence, and connection - transforms difficult conversations into opportunities. Endorsed by Chris Voss and Dr. Becky Kennedy, this NYT bestseller teaches why "never winning arguments" creates stronger relationships. What ripples will your next words create?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Have you ever walked away from a conversation wishing you'd said something differently? That feeling of missed opportunity, of words that fell flat when they needed to soar, is universal. What makes effective communication so elusive isn't a lack of knowing what to say-it's mastering how to say it. Drawing from years as a trial lawyer, this approach isn't about personality tests or attachment styles, but practical techniques that transform everyday interactions. Picture this: a towering man slams his hand on a table during a deposition, declaring he doesn't trust you "as far as he could throw you." The natural response? Defense or counterattack. But what if, instead, you got curious about this disproportionate reaction? When asked about his biggest struggle, this intimidating figure revealed he'd recently placed his mother in assisted living and felt overwhelmed by paperwork he couldn't understand. After hearing "you're a good son," this giant broke down crying. This reveals a profound truth: the person you see isn't the person you're talking to. Like a river with an undercurrent, conversations have two layers-the visible surface and the hidden truth running below. The surface shows physical cues while beneath flows the reality-the coworker worried about his brother's rehab, the scattered cashier concerned about affording school supplies. Winning arguments is ultimately a losing game. You might win technically but lose something far more valuable-trust, connection, respect. Behind every harsh word lies a backstory. If you can find the discipline to discover the fear or hope underneath, that's where real communication begins.
The Next Conversation의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Next Conversation을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Next Conversation을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Next Conversation 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.