
Discover why Harvard psychologists' famous "gorilla experiment" became a New York Times bestseller that changed how we understand perception. Daniel Gilbert calls it "an owner's manual for the human mind!" - revealing why we miss what's right in front of us.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture a person in a gorilla suit walking through a basketball game, stopping to thump their chest at the camera for nine full seconds. Impossible to miss, right? Yet half of all viewers fail to see it completely. This isn't a trick of lighting or clever editing-it's how your brain actually works. When police officer Kenny Conley chased a suspect over a fence, he ran directly past fellow officers brutally beating another cop just feet away. He genuinely didn't see it. Prosecutors didn't believe him. A jury convicted him of perjury. He lost his career. The truth? His brain was doing exactly what yours does every single day-filtering out the "unexpected" to focus on a single task. This phenomenon, called inattentional blindness, reveals something unsettling: we experience far less of our visual world than we believe. Commander Scott Waddle looked through his submarine's periscope before surfacing and somehow missed a nearly 200-foot fishing vessel directly above him. Nine people died in the collision. Airline pilots landing in simulators have completely overlooked jets parked on their runways. When world-class violinist Joshua Bell performed incognito in a Washington D.C. subway station with his $3 million Stradivarius, only seven of over a thousand commuters stopped to listen. We don't ignore beauty-we simply don't process what we're not expecting to encounter. Your attention isn't a spotlight illuminating everything in view. It's more like a laser pointer, and everything outside that narrow beam might as well not exist.
The Invisible Gorilla의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Invisible Gorilla을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Invisible Gorilla을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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