
This business thriller revolutionized management through the Theory of Constraints. Translated into 30+ languages with millions sold, "The Goal" transformed industries from manufacturing to healthcare. What bottleneck is secretly killing your productivity? Jeff Sutherland and countless executives swear by its counterintuitive wisdom.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A plant manager stands in his factory, watching millions of dollars' worth of inventory gather dust while customers scream about late deliveries. Every machine hums with activity. Workers rush between stations. Efficiency reports show 90% utilization. By every traditional measure, the operation looks successful. Yet the division vice president has just delivered an ultimatum: turn this around in three months or we're shutting you down. How can a facility that appears so productive be failing so spectacularly? This paradox lies at the heart of one of the most transformative business books ever written-a story that reveals why our most cherished assumptions about productivity might be destroying our organizations. Alex Rogo's Monday morning shatters when Bill Peach storms into his office with devastating news: the plant has three months to survive. Before Alex can process this, their best machinist quits and sabotages their most critical machine-the NCX-10 that processes their highest-margin orders. Their largest customer's order is already seven weeks late. The timing couldn't be worse in Bearington, a town littered with abandoned factories and boarded-up storefronts, where Alex's plant might soon join the graveyard of failed manufacturing dreams. Through heroic overnight efforts, they ship the urgent order, but at what cost? Premium overtime, expensive repairs, disrupted schedules, and lost expertise. Despite modern equipment, skilled workers, and quality materials, the plant consistently stumbles. The pressure follows Alex home, where his wife Julie grows increasingly resentful of broken promises and endless emergencies. At thirty-eight, with an MBA and years of dedication, Alex faces both professional and personal collapse. Then he remembers a chance airport encounter with Jonah, a physicist who somehow knew the plant was struggling despite Alex's optimistic facade. This memory becomes his lifeline-perhaps conventional solutions aren't the answer.
The Goal의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Goal을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Goal을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Goal 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.