
Your mind literally creates your reality. "The Expectation Effect" reveals how beliefs reshape health outcomes, performance, and aging. Reframe your thoughts and watch your world transform - the placebo effect isn't just medical magic, it's your brain's superpower waiting to be unleashed.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Your mind isn't just interpreting the world-it's creating it. The Expectation Effect reveals how our beliefs and expectations literally construct our reality, from our physical health to our mental capabilities. When 170 people reported drone sightings at Gatwick Airport in 2018, shutting down operations for 30 hours and affecting 140,000 passengers, investigators found no evidence any drone existed. These weren't lies-people genuinely "saw" what they expected to see. Modern neuroscience now understands the brain as fundamentally predictive rather than reactive. Neural connections carrying predictions from higher brain regions vastly outnumber those bringing signals from our sensory organs. This explains why we can recognize objects in poor-quality images when given context, or why the famous rabbit/bird illusion appears differently depending on whether it's Easter or October. These predictions extend beyond vision to all senses. In laboratory settings, participants "see" non-existent faces in random dots or "hear" songs in white noise when primed to expect them. From phantom drones to religious visions, from sports controversies where players and referees genuinely see different realities-our expectations literally construct the world we experience. Think about it: have you ever "heard" your phone notification only to check and find nothing? That's your expectation creating sensory experience. What other aspects of your reality might be shaped by what you expect to find?
The Expectation Effect의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Expectation Effect을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Expectation Effect을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Expectation Effect 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.