Start at the End by Matt Wallaert Summary
Overview of Start at the End
Matt Wallaert's "Start at the End" revolutionizes product design by focusing on behavioral outcomes first. Using his Intervention Design Process - showcased through Apple's iPhone and Flamin' Hot Cheetos success stories - this behavioral scientist reveals why most innovations fail: they forget to ask "what behavior are we changing?"
Similar books to Start at the End
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재미있고 매력적인 방식으로 책을 즐기세요
핵심 내용
Designing Your Future Through Behavior Change
Ever wondered why we know what we should do but fail to follow through? The answer lies in understanding behavior change as a science rather than an art. Instead of starting with solutions, we need to begin with the end in mind - the specific behavior we want to create - and work backward. This approach flips traditional product development upside down by examining actual human behavior before crafting solutions. When Microsoft's Bing team wanted to increase student searches, they discovered teachers' concerns about inappropriate content were the primary barrier, not student motivation. By addressing these specific concerns through a specialized version with locked SafeSearch and no ads, school-based searches increased by 40%. "When [population] wants to [motivation], and they [limitations], they will [behavior] (as measured by [data])." This simple formula creates accountability by forcing clarity about who we're targeting, why they would act, what conditions must exist, what action we want, and how we'll measure success. Consider Microsoft's revolutionary vision: "a computer on every desk running Microsoft software." While groundbreaking, it focused on ownership rather than meaningful usage, leading Microsoft to prioritize sales over user experience. When Google Docs emerged with a usage-focused approach, Microsoft had to pivot dramatically to Office 365. Effective behavioral statements should be bold rather than timid - Uber didn't aim for people to "sometimes" use their service but to make it the default choice for all point-to-point travel.
Understanding the Forces That Shape Our Behavior
From Understanding to Effective Interventions
Testing and Scaling What Works
The Ethics of Changing Behavior
Leveraging Identity for Lasting Change
빠른 요약 모드 - Start at the End 요약을 9분 만에 읽거나 듣기
Start at the End의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Start at the End에서 엄선한 8가지 핵심 인사이트
Start at the End을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Start at the End의 교훈을 26분 스토리로
생생한 스토리텔링을 통해 Start at the End을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Start at the End 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.