
Forget cold calling anxiety. "Smart Calling" revolutionized telephone prospecting, hitting #1 on Amazon's sales charts. When Michael Caruso landed one of his five biggest deals using Sobczak's techniques, he admitted: "It literally saved my job." What fear is holding you back?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Cold calling is dead-long live Smart Calling! Traditional cold calling deserves its reputation as a soul-crushing exercise in rejection. Blindly dialing strangers with generic pitches creates anxiety in salespeople and annoyance in recipients. But here's the revelation that transformed the sales world: the telephone remains the most direct route to decision-makers when used intelligently. Consider Scott-Vincent Borba, who built a $5 million business in his first year through strategic prospecting calls, securing deals with retail giants like Saks and Sephora. Even after becoming established, his continued prospecting efforts resulted in 50% annual revenue growth. His secret? Research before calling and treating everyone-including executive assistants-as key influencers. The philosophy is simple: if you want something, make it happen rather than waiting for it to come to you. Smart Calling transforms the traditional approach through intelligence gathering, conversational engagement, and helping prospects take actions they feel good about. The difference becomes immediately apparent: while the "dumb caller" makes classic mistakes-using wrong names, stating products without value explanations, asking to "take" time-the Smart Caller references personal details, addresses actual business challenges, and offers relevant solutions that create interest rather than resistance.
Smart Calling의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Smart Calling을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Smart Calling을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Smart Calling 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.