Small Giants book cover

Small Giants by Bo Burlingham Summary

Small Giants
Bo Burlingham
3.85 (5437 Reviews)
Entrepreneurship
Business
Leadership
개요
핵심 요점
저자
자주 묻는 질문

Overview of Small Giants

"Small Giants" reveals how 14 remarkable companies chose greatness over size, challenging business orthodoxy. The book sparked a movement with its own leadership summit, inspiring entrepreneurs like Motto founders to prioritize values over growth. What if staying small is your biggest competitive advantage?

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나만의 학습 방법 탐색하기
빠른 요약9분

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심층 분석42분

지식을 흥미롭고 예시가 풍부한 인사이트로 전환

플래시 카드9개의 인사이트

핵심 아이디어를 빠르게 캡처하여 신속하게 학습

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핵심 내용

1

The Courage to Stay Small in a World Obsessed with Growth

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What if the relentless pursuit of growth is actually killing your business? In a business landscape where "bigger is better" dominates conventional wisdom, a remarkable group of companies has discovered a counterintuitive truth: sometimes staying small is the most powerful strategy for achieving greatness. These "small giants" deliberately choose to be great rather than big, rejecting the pressure to expand rapidly in favor of excellence on their own terms. Their stories reveal a profound alternative to the standard narrative of success-one that prioritizes meaning, quality, and deep relationships over market domination and endless expansion. Consider Fritz Maytag, who rescued Anchor Brewing from bankruptcy in 1965. When overwhelming demand threatened to force rapid expansion in the 1990s, he made the radical decision to limit growth rather than compromise quality. Or Gary Erickson of Clif Bar, who walked away from a $120 million acquisition offer-and subsequently took on crippling debt to buy out his partner-because he couldn't bear to surrender control of his company's mission and values. These entrepreneurs aren't afraid of success; they're redefining what success actually means.

2

The Hidden Price of Uncontrolled Growth

3

The Mona Lisa Principle: Why Place Matters

4

Enlightened Hospitality: The Art of Being on Your Customer's Side

5

The Customer Comes Second: Creating Cultures of Intimacy

6

Business as Art: Finding the Balance

7

Preserving the Magic Through Transitions

나만의 학습 방법 탐색하기
Small Giants은 단순한 책이 아닙니다 — Entrepreneurship의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

빠른 요약 모드 - Small Giants 요약을 9분 만에 읽거나 듣기

빠른 요약
빠른 요약
Small Giants 요약 - 9분

Small Giants의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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플래시 카드 모드 - Small Giants에서 엄선한 9가지 핵심 인사이트

플래시 카드
플래시 카드
Small Giants에서 엄선한 9가지 핵심 인사이트

Small Giants을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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재미있게 모드 - Small Giants의 교훈을 22분 스토리로

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Small Giants의 교훈을 22분 스토리로

생생한 스토리텔링을 통해 Small Giants을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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개인화 모드 - Small Giants 요약을 0분 만에 읽거나 듣기

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
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