
Discover how humans conquered Earth through shared myths in "Sapiens." Endorsed by Gates, Zuckerberg, and Obama, this global phenomenon reveals why our ability to believe fiction - from money to religion - might be humanity's most powerful evolutionary advantage.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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Imagine being just another animal in the African savanna, no more significant than fireflies or jellyfish. This was Homo sapiens 70,000 years ago-unremarkable apes until something extraordinary happened. What propelled us to planetary dominance wasn't our physical strength or even our brain size (Neanderthals had larger brains), but a cognitive revolution that rewired our minds. The game-changer? Our unique ability to create and believe in shared fictions. While other animals can communicate about tangible realities ("Lion approaching!"), only humans can discuss things that don't physically exist. Could you convince a chimpanzee to give you a banana by promising paradise after death? Of course not. Yet humans organize massive cooperative systems around precisely such abstract concepts. This capacity for collective imagination-believing in gods, nations, corporations, human rights, and money-allowed us to cooperate flexibly in unlimited numbers. Ants cooperate by the millions but in rigid, programmed ways. Chimps cooperate flexibly but only in small groups. Only sapiens combine both flexibility and mass cooperation. Consider Peugeot. If all its factories burned down and employees were fired, the company would still exist as a legal fiction that could rebuild everything. This ability to live simultaneously in physical reality and an imagined reality gave us unprecedented adaptive advantages, creating a fast lane for cultural evolution that bypassed the slow lane of genetic change.
Sapiens의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Sapiens을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Sapiens을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Sapiens 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.