ROI in Marketing by Jack Phillips Summary
Overview of ROI in Marketing
In a world where 70% of CEOs believe marketing budgets are wasted, "ROI in Marketing" delivers the framework marketers desperately need. Phillips challenges traditional models, offering practical steps to prove your campaigns' financial impact - a $300 billion industry's essential survival guide.
Similar books to ROI in Marketing
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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핵심 내용
Measuring Marketing's True Value: The New Accountability
"Show me the ROI, or lose your budget." This ultimatum has become the new normal for marketing departments worldwide. As CEOs question the billions poured into marketing without clear financial returns, a revolution in measurement has emerged. The ROI Methodology offers what many consider the holy grail of marketing management - a systematic, credible approach to measure marketing's actual financial contribution. Adopted by 85% of Fortune 500 companies, this framework transforms gut feelings into data-driven decisions. The stakes couldn't be higher: marketing budgets are slipping from 12.1% to 11.3% of company revenue in just one year. For marketing leaders fighting to prove their worth in the boardroom, demonstrating ROI isn't just valuable - it's survival. What does value really mean in marketing? It's not just about inputs and activities - counting customers reached or emails sent. True value is a ratio of benefits compared to costs. While 96% of CEOs want to see business impact measures like market share and revenue growth, many marketers remain stuck reporting that a campaign reached 1 million social media users without connecting it to tangible outcomes. The challenge intensifies when sales increase during a marketing campaign but coincide with a competitor's price increase or seasonal trends. Modern measurement requires balance - both activities and outcomes, quantitative and qualitative data, financial and non-financial perspectives. Think of it as a balanced scorecard telling the complete story of marketing's impact.
The Six-Level Impact Chain and Business Alignment
Design Thinking for Marketing ROI
Isolating Marketing's True Impact
From Impact to ROI: Speaking the Language of Finance
Optimizing Performance and Communicating Value
빠른 요약 모드 - ROI in Marketing 요약을 10분 만에 읽거나 듣기
ROI in Marketing의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - ROI in Marketing에서 엄선한 10가지 핵심 인사이트
ROI in Marketing을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - ROI in Marketing의 교훈을 22분 스토리로
생생한 스토리텔링을 통해 ROI in Marketing을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - ROI in Marketing 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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