
"Rewired" delivers McKinsey's battle-tested digital transformation playbook with over 100 exhibits and real-world case studies. See how mining giant Freeport-McMoRan used AI to revolutionize operations and cut costs. Not just theory - this is the roadmap business leaders can't afford to ignore.
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In today's rapidly evolving business landscape, digital transformation has become the defining challenge for organizations worldwide. Yet despite its critical importance, the statistics are sobering: while 89% of companies launch digital initiatives, they typically capture only 31% of expected revenue lift and 25% of projected cost savings. Why this massive gap between ambition and results? The answer lies in understanding that true transformation isn't about implementing isolated technologies-it's about fundamentally rewiring how an organization operates. Success requires developing hundreds of technology-driven solutions working in concert, reimagining operations from the ground up, and building entirely new organizational capabilities. This isn't a one-time event but an ongoing journey that will define business careers for decades to come, especially as AI acceleration makes digital capabilities even more crucial for competitive advantage.
Rewired의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Rewired을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Rewired을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Rewired 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.