
In "Reinventing the Product," Accenture's elite strategists reveal how companies like Haier design new products in just 30 days. What digital transformation secret do Tesla, Samsung, and Google share that's reshaping entire industries? Patrick Koller, Faurecia CEO, calls it "essential reading."
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Imagine a world where your refrigerator not only keeps food cold but suggests recipes based on its contents and automatically orders groceries when supplies run low. Picture your car learning your driving habits, adapting its performance accordingly, and transforming into a mobile office during your commute. This isn't science fiction - it's the near future described in "Reinventing the Product." For over two centuries, industrial products followed a predictable pattern: companies designed and manufactured items, sold them through distribution channels, and considered their job complete once the sale was finalized. That linear value chain is experiencing what's called a "tectonic tilt" toward a circular model where digitally intelligent products maintain constant communication with manufacturers, users, and other products throughout their lifespan. The economic implications are staggering. Today's typical product derives about 40% of its value from software, 30% from electronics, 20% from mechanical components, and 10% from digital elements. By 2030, this distribution will flip dramatically - digital components will represent 70% of product value, software will account for 20%, while electronics and mechanical parts will shrink to just 5% each. This value migration explains why seven of the world's ten most valuable companies are now platform businesses rather than traditional manufacturers. As one Google executive put it: "Within the next decade, every product will use AI in some form. The question isn't whether to implement it, but how."
Reinventing the Product의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Reinventing the Product을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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