
In "Present Shock," Douglas Rushkoff explores how our always-on digital culture traps us in an overwhelming now. Featured in The New York Times and praised by Micah Sifry as "eerily accurate," it reveals why we're constantly distracted yet can't disconnect. Ever wonder why time feels broken?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
We've always made sense of our world through stories-coherent narratives with beginnings, middles, and ends. But what happens when technology accelerates beyond our ability to weave these experiences into meaningful storylines? In "Present Shock," Douglas Rushkoff explores how digital immediacy has fundamentally altered our relationship with time itself. The millennium marked a pivotal shift: after decades of anticipating transformation, we stopped looking ahead and became fixated on the perpetual now. This temporal disorientation intensified after 9/11, creating what one college graduate described to Rushkoff as a generation "traumatized" and "incapable of accessing the greater human projects"-disconnected from both history and purpose. Our traditional linear stories emerged relatively late in human history, after text and scrolls replaced oral traditions. Unlike spoken tales that kept listeners engaged in the moment, written narratives followed clear progressions with defined endings. This structure became our primary tool for understanding the world-until interactivity changed everything. The humble remote control gave viewers power to escape manipulative narratives with a button press, while hundreds of cable channels transformed viewing from following programs to surfing states of pleasure. Without time to tell linear stories, media adapted to work with just the moment.
Present Shock의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Present Shock을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Present Shock을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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