What is *Irresistible* by Adam Alter about?

*Irresistible* explores the rise of behavioral addiction to technology, arguing that apps and platforms like Instagram, Netflix, and email are engineered to exploit human psychology. Adam Alter, a psychology and marketing professor at NYU, traces how tech companies use progress tracking, social validation, and variable rewards to create compulsive habits, while offering insights into mitigating these effects.

Who should read *Irresistible* by Adam Alter?

This book is essential for psychology enthusiasts, parents concerned about screen time, educators, and professionals in tech or marketing. It’s also valuable for anyone seeking to understand why digital habits feel unbreakable and how to reclaim focus.

Is *Irresistible* by Adam Alter worth reading?

Yes—it’s a compelling, research-backed analysis of tech addiction’s societal impact. Praised by Malcolm Gladwell and Adam Grant, Alter blends academic rigor with actionable advice, making it a must-read for navigating the digital age’s challenges.

What are the main concepts in *Irresistible*?

Key ideas include: - **Behavioral vs. substance addiction**: Tech habits trigger similar neural pathways as drugs. - **The six components of addictive design**: Goals, feedback, escalation, cliffhangers, social interaction, and autonomy. - **The “pickled brain” metaphor**: Once addicted, the brain can’t fully revert to its pre-addicted state.

What behavioral addictions does Adam Alter discuss?

Alter examines addiction to social media (likes, unread emails), gaming, binge-watching, fitness tracking, and online shopping. He highlights how these behaviors exploit our need for instant gratification and social validation.

How does technology design contribute to behavioral addiction?

Tech companies use tactics like variable rewards (unpredictable likes), progress tracking (Fitbit streaks), and cliffhangers (autoplay episodes) to keep users engaged. Alter compares app design to slot machines, where intermittent rewards drive compulsive use.

Does *Irresistible* offer solutions to tech addiction?

Alter suggests setting screen-time boundaries, digital detoxes, and advocating for ethical design. He also emphasizes corporate responsibility in curbing manipulative features.

What is the “pickled brain” metaphor in *Irresistible*?

The metaphor illustrates that once addicted, the brain undergoes lasting changes—like a cucumber transformed into a pickle—making relapse likely even after recovery. This underscores the importance of prevention.

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뉴욕타임스 베스트셀러이자 기술의 중독적 설계를 폭로하는 저서 **"거부할 수 없는 유혹(Irresistible)"**을 통해 왜 당신의 스마트폰이 뇌를 장악하도록 설계되었는지 확인해 보세요. 닐 파스리차(Neil Pasricha)의 "최고의 책(Very Best Books)" 목록에 선정된 이 책은 우리를 계속 붙잡아 두는 충격적인 심리적 속임수와 다시 통제권을 되찾는 방법을 밝혀냅니다.

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멈출 수 없는 사람들의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Digital Trap: How Technology Hijacks Your Mind

In 2010, Steve Jobs unveiled the iPad with characteristic flair, presenting it as a revolutionary device for browsing, entertainment, and connection. Yet behind closed doors, Jobs strictly limited his own children's use of the very device he championed. This wasn't an isolated case of hypocrisy-tech titans from Twitter co-founder Evan Williams to former editor of Wired Chris Anderson all imposed strict screen time limits on their children while publicly promoting digital immersion. These industry leaders understood a troubling truth: they had created technologies designed to be irresistible. The digital revolution has transformed our relationship with addiction. Where previous generations faced limited temptations like alcohol or cigarettes, we now navigate an ocean filled with digital hooks-each one meticulously engineered through thousands of tests to maximize engagement. What began as harmless fun in 2004 has evolved into weaponized behavioral addiction by 2023. Clinical psychologists report that virtually every patient they see suffers from at least one behavioral addiction, often masked by outward professional success. From compulsive email checking to social media scrolling, these digital dependencies are reshaping our brains, relationships, and society-creating an epidemic of disconnection despite unprecedented connectivity.

2장

The Nature of Modern Addiction

The concept of behavioral addiction first appeared in psychological literature in 1968 when Jerome Kagan observed two-month-old babies fixating on moving objects. However, modern definitions recognize that addiction involves harmful consequences, not merely irresistible behaviors. Unlike breathing or blinking, addiction brings short-term rewards but significant long-term harm. Behavioral addictions differ from substance addictions in that they don't involve consuming chemicals, yet they address similar psychological needs while producing comparable harm. They're related to but distinct from obsessions (unwanted thoughts) and compulsions (unwanted behaviors), which provide relief rather than reward. They're also connected to what psychologists call "obsessive passion"-unlike healthy "harmonious passions" that people freely choose and enjoy, obsessive passions control people, taking disproportionate space in their identity and causing conflict with other activities. Some skeptics question whether addiction can be purely behavioral or apply to large portions of the population. But widespread conditions like the 1918 flu pandemic weren't considered less serious because they affected many people. Behavioral addictions deserve serious attention precisely because of their prevalence-research shows a staggering 41% of the population has suffered from at least one behavioral addiction in the past year. Internet addiction alone affects up to 40% of people, with smartphone dependency reaching alarming levels-46% of people claim they couldn't live without their devices, and adults now spend nearly three hours daily on phones compared to just eighteen minutes in 2008. The history of addiction itself is fascinating. In ancient Rome, being "addicted" meant being sentenced to slavery for unpaid debts. Over centuries, the term evolved to simply describe strong passions for anything from wine to books. The medical profession revitalized the term in the 1800s when powerful synthetic substances like cocaine created dependencies that were difficult to break. Archaeological evidence suggests humans have struggled with addiction for at least 13,000 years, when people on the Southeast Asian island of Timor discovered the betel nut-an ancient precursor to cigarettes containing arecoline, which acts like nicotine. Despite causing black, rotting teeth, users continued chewing. Similar ancient substance use includes khat in Africa, pituri in Australia, tobacco in North America, coca leaves in South America, and opium among the Sumerians.

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멈출 수 없는 사람들의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The Democratization of Addiction

During the Vietnam War, American soldiers faced endless boredom between combat missions. When high-grade heroin became widely available through the Golden Triangle region, it spread rapidly among troops. By war's end, 35 percent had tried heroin and 19 percent were addicted-far higher rates than those who used amphetamines or barbiturates. As news of this heroin epidemic reached Washington, President Nixon faced a potential crisis-the prospect of 100,000 heroin addicts returning home. In June 1971, Nixon declared a "war on drugs," calling drug abuse "public enemy number one." His administration cracked down on drug use in Vietnam while preparing for an onslaught of addicts needing rehabilitation at home. Researcher Lee Robins was appointed to track returning soldiers' recovery, expecting to document a catastrophe given heroin's reputation as the most harmful and addictive drug available. Her findings defied all expectations: while typically only 5 percent of heroin addicts stay clean, among returning G.I.s, 95 percent managed to avoid relapse. These results were so extraordinary that many believed Robins must be hiding the truth or conducting flawed research. Yet Robins' experiment was sound. The explanation had actually been discovered a decade earlier by James Olds and Peter Milner at McGill University. Their groundbreaking experiments showed that when electrodes were implanted in a rat's "pleasure center," the animal would press a bar obsessively to receive electrical stimulation-ignoring food and water until dying from exhaustion. This challenged prevailing beliefs about addiction, suggesting that anyone could become addicted given the right circumstances. Aryeh Routtenberg expanded on this work by demonstrating that addiction functions as a form of learning and memory. He implanted electrodes in a squirrel monkey named Cleopatra, who quickly ignored food to repeatedly press a bar delivering electrical stimulation. When removed from the cage, Cleopatra returned to normal behavior, but immediately resumed her addictive bar-pressing when returned to the cage environment. This pattern explained why Vietnam veterans could escape heroin addiction upon returning home-they had left behind all the environmental triggers associated with their drug use. Most heroin users struggle to stay clean precisely because they remain surrounded by the same sights, sounds, and situations that trigger their addiction memories. Isaac Vaisberg's story illustrates this principle in the digital realm. After developing a severe World of Warcraft addiction that caused him to gain sixty pounds and drop out of college, Isaac found recovery through a structured program at reSTART, an internet addiction treatment center. His success came from completely changing his environment-moving to a different city, finding new social connections, and building a business around physical fitness. His story reinforces the lesson that addiction isn't simply about personality weakness but about environment and circumstance.

4장

The Biology Behind the Screen

Behavioral addiction has profound biological underpinnings that mirror substance addiction. Modern technology, with its constant stimulation and blue-light emissions, has created widespread sleep deprivation and disrupted natural melatonin production. Two-thirds of adults suffer from chronic sleep deprivation, with 95% using light-emitting devices before bed and 60% keeping phones beside them while sleeping. The blue light from these devices tricks our brains into thinking it's daytime, suppressing melatonin production that signals bedtime. Studies show iPad users before bed produce significantly less melatonin, sleep poorly, and feel more tired the next day. While red-toned firelight signals bedtime to our ancient brains, the blue light from screens signals morning, essentially inducing nightly jet lag. Brain scans reveal that behavioral addictions activate the same neural pathways as drugs like heroin, though with less intensity. The brain patterns of a gaming addict starting a World of Warcraft quest are remarkably similar to those of a heroin addict injecting. Both activate identical reward centers, with dopamine flooding the brain to produce pleasure. As tolerance builds, the brain produces less dopamine, requiring larger "doses" of the experience to achieve the original high. Between these highs, the brain's reduced dopamine production creates deeper lows, perpetuating the addiction cycle as the person seeks to restore that euphoric state. Addiction isn't merely about brain chemistry but about learning to use substances or behaviors as remedies for psychological troubles. The same instincts that drive positive persistence can fuel damaging addictive behaviors. No one can "make" another person addicted-even with heroin, physical dependence differs from addiction, which requires learning that the drug provides emotional stability. Early adulthood represents the highest risk period, as young people face overwhelming responsibilities without adequate coping mechanisms. Those who develop alternative coping skills by their mid-twenties gain resilience against addiction. Most profoundly, addiction can be described as misguided love-having the obsession without the emotional support. In 2005, neuroscientist Helen Fisher's brain scans revealed that infatuated lovers show activity in the brain's reward system, specifically the ventral tegmental area that produces dopamine. This explains why lovers stay awake all night, become absent-minded and optimistic-they're essentially high on natural "speed." This connection between love and addiction was first explored by Stanton Peele in the 1970s, who argued that the healthy attachment we feel toward loved ones can be destructively redirected toward substances or behaviors. Kent Berridge's research in the 1990s revolutionized our understanding of addiction by distinguishing between wanting and liking. While dopamine was long thought to drive pleasure, Berridge discovered it actually drives wanting. When he surgically prevented rats from producing dopamine, they stopped seeking sugar water but still showed pleasure when tasting it. This distinction explains why addiction persists: addicts may no longer like the substance or behavior, but they still want it intensely.

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5장

The Hooks That Keep Us Coming Back

What makes digital experiences so addictive? They're carefully engineered with specific elements that target our psychological vulnerabilities. The first of these elements is goals-the fixation points that inspire progress and drive action. In 1987, Australian neurologists discovered that Parkinson's patients who struggled to walk could overcome their freezing by creating small, manageable goals-like stepping over shoes or a walking stick. This technique worked because humans are driven by a sense of progress that's easier to perceive when finish lines are in sight. Marathon data reveals this phenomenon dramatically-finishing times cluster just below milestone hours (3:00, 4:00) as runners find hidden reserves of energy to beat these arbitrary but meaningful goals. The compelling power of goals can push us beyond our perceived limits, but often lead to an anticlimax after achievement. Robert Beamon's historic Olympic long jump in 1968 left him immediately wondering "what's the next peak experience in my life?" rather than experiencing lasting satisfaction. Similarly, Michael Larson, who meticulously cracked the patterns on "Press Your Luck" to win an unprecedented $110,237, couldn't rest on his success and subsequently lost everything pursuing increasingly dubious schemes. This goal addiction-the restless pursuit of one achievement after another-has intensified dramatically in modern times, as evidenced by the rising prevalence of terms like "goal pursuit" and "perfectionism" in literature since 1950. Today's digital environment exacerbates this tendency, with constant email notifications keeping workers in a perpetual state of high alert, disrupting productivity and increasing stress as they pursue the unattainable goal of "Inbox Zero." Feedback represents another crucial element of addictive design. Humans are inherently drawn to feedback from an early age. A toddler in an elevator grins with delight after pushing every button, enjoying the immediate visual feedback of lights. This fundamental drive continues into adulthood, as demonstrated by a viral Belgian ad campaign featuring a big red button in a town square labeled "Push to add drama." The button proved irresistible to passersby. Research shows that unpredictable feedback is even more compelling than consistent rewards. Psychologist Michael Zeiler found pigeons pecked buttons almost twice as frequently when rewards came unpredictably rather than consistently. Facebook exploited this same psychology with its "like" button, transforming passive social media into an addictive gambling-like experience where users seek the dopamine hit of unpredictable social validation. Modern casinos have perfected the art of feedback manipulation. When players reach their "pain point" after losing streaks, "luck ambassadors" arrive with bonuses to keep them playing. Casino consultant John Acres developed algorithms that detect these pain points and automatically adjust outcomes from marketing bonus pots-effectively skirting gambling laws. The goal is maximizing "time on device," keeping players seated and spending.

6장

The Psychology of Digital Engagement

Progress is another key ingredient in addictive experiences. Video game designer Shigeru Miyamoto's philosophy stands in stark contrast to the predatory game design that dominates today's market. While Miyamoto creates games he personally loves playing, many modern designers deliberately engineer addiction. As indie game developer Adam Saltsman explains, "Predatory games are designed to abuse the way you're wired." These games often employ "energy systems" that artificially limit gameplay to short sessions, then offer players the option to pay money to continue immediately rather than wait hours for their energy to replenish. Hidden charges represent another predatory tactic. Games advertise themselves as free but later impose in-game fees to progress. Game designers have sophisticated methods for maximizing addiction. Through "color coding," they tag different game elements and missions to track which features players engage with most. With millions of users, companies can run experiments to determine precisely which game mechanics drive the longest play sessions and most frequent returns. The gaming landscape has transformed dramatically with women now representing the largest demographic (36% versus men's 35%). Games like Kim Kardashian: Hollywood have capitalized on this shift, generating tens of millions in revenue through "free" games that require in-app purchases to progress meaningfully. Despite the thousands of books promising to make life easier, humans don't actually prefer ease over challenge. When psychologists gave college students the simple task of sitting quietly with pleasant thoughts for 10-20 minutes, many chose to administer painful electric shocks to themselves instead. One male student shocked himself 190 times-once every six seconds for twenty minutes. As media executive David Goldhill explains, "People don't understand why movie stars are often miserable. Imagine getting the girl every night, and never paying for a meal. A game in which you always win, for most people, is boring." We need challenges, losses, and difficulties because without them, success loses its thrill. Tetris exemplifies this principle perfectly. Created by Alexey Pajitnov at Russia's Academy of Science in 1984, the game proved so addictive that Pajitnov himself couldn't stop playing long enough to finish coding it. The game's brilliance lies in its escalating difficulty-as players improve, pieces fall faster, requiring quicker reactions. This escalation keeps the game engaging long after mastering the basics. Russian psychologist Lev Vygotsky's concept of the "zone of proximal development" explains why Tetris is so compelling. People learn best and remain most motivated when tasks are just beyond their current abilities. Well-designed games create the illusion of being taught, keeping players in this optimal learning zone regardless of skill level.

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멈출 수 없는 사람들의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

The Social Element of Digital Addiction

In December 2009, Lucas Buick and Ryan Dorshorst launched Hipstamatic, an iPhone app that allowed users to digitally manipulate photos with retro filters. Within 36 hours, it became Japan's most downloaded app, and soon reached 150,000 downloads in the U.S. Despite this early success, Hipstamatic was soon overshadowed by Instagram, launched in October 2010 by Kevin Systrom and Mike Krieger. Though Instagram entered the market ten months later with essentially the same core features, it made two crucial decisions: offering the app for free and creating a dedicated social network for sharing photos. By 2012, while Hipstamatic peaked at five million users, Instagram grew to hundreds of millions, eventually being acquired by Facebook for one billion dollars. Instagram's addictiveness stems from its social feedback mechanism. As social beings, humans constantly seek validation of their self-worth, and Instagram provides this through likes and comments-but in an unpredictable pattern that keeps users engaged. One photo might receive a hundred likes while another gets just thirty, creating uncertainty about one's social value. Our relationship with social feedback is complex. Research shows we tend to adopt positive ideas about ourselves more readily than negative ones, yet we're also highly sensitive to negative feedback-what psychologists call the "bad is stronger than good" principle. This fear of negative feedback drives Instagram users to extreme lengths-taking hundreds of shots before posting one, using apps to airbrush away flaws, and carefully curating a perfect online image. Model Essena O'Neill, with half a million followers, eventually exposed this reality by revealing the truth behind her glamorous posts: "Social media is contrived images and edited clips ranked against each other. It's a system based on social approval, likes, validation, in views, success in followers." In 2000, Jim Young and James Hong created "Hot or Not" as a casual project where users rated others' attractiveness on a 1-10 scale. Within days, the site was attracting millions of hits. Users became addicted not just to rating photos but to uploading their own, desperate to know whether others found them attractive. The site's addictive quality came from its ingenious social feedback mechanism-after each rating, users discovered how closely their impressions matched thousands of others. This satisfied two fundamental human needs: social confirmation when ratings matched (reinforcing group belonging) and individuality when they didn't. Hong called this "optimal distinctiveness"-agreeing with others about most but not all things. Ryan Petrie, a software engineer who designs video games, revealed his own addiction to multiuser dungeons (MUDs)-text-based role-playing games without flashy graphics. Despite their simplicity, MUDs proved intensely addictive because of their social component. Petrie spent 6-8 hours daily playing, flunking classes and nearly facing expulsion from college. The social bonds formed with other players kept him hooked-he felt guilty abandoning them when offline.

8장

Breaking Free from Digital Dependency

Today's children spend a third of their lives engrossed in screens, with face-to-face interaction declining as screen time rises. A 2012 study revealed the impact of this shift when fifty-one Southern California children attended a tech-free summer camp. After just one week without devices, the children showed a 33% improvement in reading emotional cues, significantly outperforming a control group who remained with their devices. Children are particularly vulnerable to behavioral addiction due to underdeveloped self-control. Many tech experts, despite publicly promoting their products, strictly limit their own children's screen time. The first generation of native iPhone and iPad users are still young, making the long-term effects uncertain, but concerning patterns are emerging. "Hardship inoculation"-the mental growth that comes from solving problems without technological assistance-is being lost. Studies show "digital amnesia" is widespread, with 91% of adults describing phones as "extensions of their brains" and most unable to recall important phone numbers. Psychologist Sherry Turkle argues that technology, particularly texting, creates poor communicators by eliminating spontaneity and non-verbal cues essential for developing empathy. Comedian Louis C.K. observed that children don't build empathy through digital communication because they miss seeing how their words affect others' faces. While the American Academy of Pediatrics recommends avoiding screens entirely for children under two, Zero to Three takes a more pragmatic approach, acknowledging screen time's inevitability. Instead of outright bans, they recommend three principles for healthy screen interaction: connecting screen experiences to real-world activities; encouraging active engagement rather than passive viewing; and focusing on content rather than the technology itself. Behavioral addiction can't be overcome through willpower alone. Just as conservative religious states that publicly condemn sexuality show higher rates of pornography consumption, repression often intensifies urges rather than eliminating them. Psychologists have demonstrated this effect since Freud's time, with experiments showing that suppressing emotions only leads to projecting them elsewhere. The key to overcoming behavioral addiction is replacement, not suppression. Like nicotine gum bridging smokers to quitting by providing both declining nicotine doses and oral distraction, behavioral addictions need alternative routines. For nail-biters, stress balls redirect hands elsewhere. Charles Duhigg's "Golden Rule" explains habits consist of three parts: cue, routine, and reward. The most effective approach keeps the cue and reward consistent while changing the routine.

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9장

Designing a Healthier Digital Future

Behavioral architecture-deliberately designing your environment to minimize temptation-is crucial for managing addiction. Something as simple as your phone's location dramatically impacts usage; reSTART's Cosette Rae purposely "loses" her phone during the day and keeps the ringer off to manage her smartphone addiction. The first principle of behavioral architecture is proximity: whatever's nearby impacts your mental life more than what's distant. This principle extends beyond technology-research at MIT's Westgate West housing showed that 42% of residents' closest friendships formed simply with direct neighbors, particularly those in apartments positioned where people frequently passed by. Smart environmental design creates distance between users and behavioral triggers. Heldergroen design studio rigged office furniture to automatically rise to the ceiling at 6pm, transforming the workspace into a yoga studio or dance floor. Daimler implemented "mail on holiday" assistants that auto-delete emails during vacation periods, preserving employees' inbox state. Behavioral change works better through small punishments than rewards. The SnUzNLUz alarm clock exemplifies this by donating money to charities you oppose when you hit snooze. We're psychologically more sensitive to losses than gains-most people refuse a coin flip game with equal win/loss amounts of $10,000 because potential loss feels more painful than potential gain feels pleasurable. When temptation can't be completely avoided, tools can blunt the psychological immediacy of addictive experiences. Benjamin Grosser's Facebook Demetricator removes all numerical feedback (likes, friend counts) to reduce the quantification that drives compulsive checking. For stronger intervention, WasteNoTime monitors and limits time spent on specified websites, allowing customized restrictions during work hours versus leisure time. Understanding the structure of binge-viewing makes it easier to avoid falling into its trap. Episodes typically end with cliffhangers that hook viewers into the next episode. Two effective counter-strategies exist: either watch the first 37 minutes of each episode (stopping before the cliffhanger arrives), or watch from the fifth minute of one episode to the fifth minute of the next (experiencing the resolution but avoiding the next hook). Gamification harnesses the same forces that drive harmful behavioral addiction for good-turning mundane behaviors into engaging games. The approach works by boosting motivation, making it especially effective for those who need that extra push toward positive behaviors. In 2009, DDB Stockholm's campaign for Volkswagen demonstrated how fun could change behavior. By converting a staircase into a piano keyboard at Stockholm's Odenplan metro station, they increased stair usage by 66%. Other experiments included the "deepest bin in the world" that doubled garbage collection and a recycling bin arcade game that increased proper usage fiftyfold. With 60% of the developed world overweight or obese, declining graduation rates, and minimal savings rates, there's ample room for behavioral improvement. FreeRice.com exemplifies effective gamification-turning SAT vocabulary learning into a game that donates rice for correct answers. Since launching in 2007, the site has donated over 100 billion grains of rice while making vocabulary study engaging through points, progress tracking, adaptive difficulty, visual feedback, and social competition. Half the developed world is addicted to something, and increasingly that something is behavioral rather than substance-based. Most of these addictive experiences didn't exist in 2000, and by 2030 we'll face entirely new ones. We're experiencing the "end of history" illusion-believing the pace of change will slow when it's actually accelerating. Today's behavioral addictions like Facebook, Instagram and fitness trackers represent just base camp in our climb. Virtual reality and future platforms will make today's addictions seem like ancient curiosities. The solution isn't abandoning technology but engineering it differently: workplaces can disable email after hours, games can incorporate natural stopping points, social media can remove numerical feedback that drives unhealthy comparison, and children can be introduced to screens gradually. Our culture must make space for screen-free downtime, allowing direct human connection whose social bonds will leave us richer than screens ever could.

★★★★★

멈출 수 없는 사람들 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

멈출 수 없는 사람들의 핵심 주제

behavioral addiction
digital engagement design
variable reward schedules
screen time management
technology induced isolation

멈출 수 없는 사람들의 명언

They had created technologies designed to be irresistible.
Addiction brings short-term rewards but significant long-term harm.
Drug abuse [is] public enemy number one.
Modern technology...has created widespread sleep deprivation.

멈출 수 없는 사람들의 등장인물

Adam AlterAuthor and professor studying behavioral addiction
Lee RobinsResearcher who studied heroin addiction in G.I.s
James OldsPsychologist who co-discovered the pleasure center
Aryeh RouttenbergResearcher who studied addiction as a form of memory

저자 소개

『거부할 수 없는 유혹: 중독성 기술의 부상과 우리를 붙잡아 두는 비즈니스』(Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked)의 저자이자 뉴욕 타임스 베스트셀러 작가인 애덤 알터(Adam Alter)는 행동 심리학 및 기술이 현대인의 삶에 미치는 영향에 관한 최고의 전문가입니다.

프린스턴 대학교에서 박사 학위를 취득하고 NYU 스턴 경영대학원의 마케팅 및 심리학 교수로 재직 중인 알터는 학문적 엄밀함과 실무적 통찰력을 결합하여 디지털 플랫폼이 어떻게 인간의 행동을 장악하는지 탐구합니다. 그의 연구는 뉴요커, 워싱턴 포스트 등에 소개되었으며, 수백만 회의 조회수를 기록한 그의 TED 강연은 큰 화제를 모았습니다.

알터의 전작인 『핑크색의 심리학』(Drunk Tank Pink)은 의사결정을 형성하는 숨겨진 환경적 요인을 조사하며, 2023년 신작 『브레이크스루』(Anatomy of a Breakthrough)는 창의적·개인적 정체기를 극복하는 방법을 다룹니다.

가디언으로부터 "계몽적"이라는 찬사를 받고 시카고 트리뷴의 주목을 받은 『거부할 수 없는 유혹』은 기술 윤리에 관한 전 세계적인 담론을 불러일으켰으며, 구글과 마이크로소프트의 경영진들에 의해 인용되기도 했습니다. 이 책은 25개 언어로 번역되었으며 행동 과학 커리큘럼에서 여전히 중요한 텍스트로 남아 있습니다.

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Adam Alter

Digital Drift: The Science of Modern Cravings 책 표지

Chapter 7: Dopamine Loops: The Neurochemistry of Eng... | Algorithmic Addiction | DataField.Dev

Dopamine And Social Media: The Neuroscience Of Scrolling

Modern attention systems are designed to harvest your focus and this has become a silent tax on strategic judgment, productivity, and capital allocation… | by Firuz Alimov | Medium

7 sources

Digital Drift: The Science of Modern Cravings

Indistractable

Nir Eyal

Anatomy of a Breakthrough

Adam Alter

Hooked

Michael Moss

The Distraction Addiction

Alex Soojung-Kim Pang

이 책에 대한 FAQ

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학습 계획

Reclaim Your Attention

In an era of persuasive design, our focus is often hijacked by addictive algorithms. This plan is essential for professionals and students who feel drained by screen time and want to regain cognitive control through practical, science-based interventions.

2 h 18 m•3 섹션

학습 계획

Break the Algorithmic Loop

In an era of persuasive design, our attention is often hijacked by sophisticated algorithms. This plan is essential for professionals and students who feel drained by digital distractions and want to regain cognitive control using proven behavioral science.

30 m•3 섹션

학습 계획

The Habit Architect: Building Unbreakable Systems

In an era of constant distraction, the ability to engineer your own behavior is a superpower. This plan is designed for professionals and high-achievers who want to move beyond willpower by building systems that make success inevitable.

1 h 12 m•3 섹션

학습 계획

Rewire Your Brain for Real Connection

In an era of digital distraction, our brains are often trapped in cycles of isolation and superficial stimulation. This plan is essential for anyone feeling disconnected or overwhelmed by screen-based habits, providing a scientific roadmap to regain emotional control and foster genuine human intimacy.

1 h 30 m•3 섹션

학습 계획

The Psychology of Daily Choice

This learning plan is essential for anyone feeling overwhelmed by digital distractions and impulsive consumerism. It provides a scientific foundation for professionals and students to reclaim their attention by understanding the neural mechanisms of habit and choice.

2 h 18 m•3 섹션

학습 계획

The Science of Self-Control

In an age of constant distraction, mastering the biological and psychological drivers of behavior is essential for personal growth. This plan is designed for professionals and students who want to move past impulsive reactions and build lasting discipline through neuroscientific principles.

37 m•3 섹션

학습 계획

The Science of Automatic Reactions

This plan is essential for anyone struggling with impulsive habits or feeling controlled by subconscious routines. It provides a neuroscientific framework for professionals and individuals looking to regain cognitive control and intentionally reshape their daily behaviors.

1 h 30 m•3 섹션

학습 계획

How to build habits.

In an era of constant distraction, mastering behavior architecture is the ultimate competitive advantage. This plan is designed for professionals and individuals seeking to replace friction with flow by leveraging neuroscience and systematic design.

4 h 57 m•4 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

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개요멈출 수 없는 사람들 개요

한 권의 책, 다양한 듣기 방식.

The Digital Trap: How Technology Hijacks Your Mind

The Nature of Modern Addiction

들리는 모든 단어를 눈으로 확인하세요

The Democratization of Addiction

The Biology Behind the Screen

멈출 수 없는 사람들에서 더 많은 것을 얻으세요

The Hooks That Keep Us Coming Back

The Psychology of Digital Engagement

들리는 모든 단어를 눈으로 확인하세요

The Social Element of Digital Addiction

Breaking Free from Digital Dependency

멈출 수 없는 사람들에서 더 많은 것을 얻으세요

Designing a Healthier Digital Future

멈출 수 없는 사람들 완독을 축하합니다

멈출 수 없는 사람들의 핵심 주제

멈출 수 없는 사람들의 명언

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What is Irresistible by Adam Alter about?

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Is Irresistible by Adam Alter worth reading?

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더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Digital Trap: How Technology Hijacks Your Mind

The Nature of Modern Addiction

들리는 모든 단어를 눈으로 확인하세요

The Democratization of Addiction

The Biology Behind the Screen

멈출 수 없는 사람들에서 더 많은 것을 얻으세요

The Hooks That Keep Us Coming Back

The Psychology of Digital Engagement

들리는 모든 단어를 눈으로 확인하세요

The Social Element of Digital Addiction

Breaking Free from Digital Dependency

멈출 수 없는 사람들에서 더 많은 것을 얻으세요

Designing a Healthier Digital Future

멈출 수 없는 사람들 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

멈출 수 없는 사람들 개요