
Discover why your smartphone is engineered to hijack your brain in "Irresistible," NYT bestseller exposing tech's addictive design. Featured on Neil Pasricha's "Very Best Books" list, it reveals the shocking psychological tricks keeping us hooked - and how to regain control.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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In 2010, Steve Jobs unveiled the iPad with characteristic flair, presenting it as a revolutionary device that would transform how we consume media and connect with others. Yet behind closed doors, Jobs strictly limited his own children's screen time. This wasn't isolated hypocrisy-tech titans from Twitter co-founder Evan Williams to former Wired editor Chris Anderson all imposed strict limits on their children's technology use while publicly promoting digital immersion. Why? They understood a troubling truth: they had created technologies designed to be irresistible. We've entered an era where addiction has been democratized. Previous generations faced limited temptations like alcohol or cigarettes, but we now navigate an ocean of digital hooks-each meticulously engineered through thousands of tests to maximize engagement. What began as harmless fun in the early 2000s has evolved into weaponized behavioral addiction. Clinical psychologists report that virtually every patient they see suffers from at least one behavioral addiction, often masked by outward professional success. From compulsive email checking to endless social media scrolling, these digital dependencies are reshaping our brains, relationships, and society-creating an epidemic of disconnection despite unprecedented connectivity.
Irresistible의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Irresistible을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Irresistible을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Irresistible 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.