Platform Revolution by Geoffrey G. Parker & Marshall W. Van Alstyne & Sangeet Paul Choudary Summary
Overview of Platform Revolution
Platform Revolution decodes how networked markets are reshaping business. McKinsey cites it as essential reading for digital transformation. Learn why startups scale rapidly while giants struggle - the book that taught Silicon Valley how to harness the trillion-dollar platform economy.
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핵심 내용
The Network Revolution: How Digital Platforms Are Reshaping Our World
Imagine a world where the largest accommodation provider owns no hotels, the biggest taxi service owns no vehicles, and the most valuable retailer holds no inventory. This isn't science fiction - it's our reality. Companies like Airbnb, Uber, and Amazon have fundamentally transformed business by mastering the platform model. While traditional businesses create value through linear supply chains, platforms create ecosystems where participants connect directly, often serving as both producers and consumers. This shift represents perhaps the most profound business transformation since the Industrial Revolution - one that's reshaping industries from transportation to healthcare, retail to education, and beyond. When Uber enters a new market, something remarkable happens. As more drivers join, wait times decrease for riders. As more riders join, downtime decreases for drivers. This creates a self-reinforcing cycle where each new user makes the platform more valuable for everyone else - what economists call "network effects." Unlike traditional businesses that derive power from supply economies of scale (producing things efficiently), platforms thrive on demand economies of scale - becoming exponentially more valuable as user numbers grow. Two-sided network effects are particularly powerful: Android attracts developers because of its large user base, while users choose Android for its vast app selection. This dynamic explains why platforms often subsidize one side initially (like Uber's free ride promotions) to kickstart growth. Network effects create lasting advantages that mere price discounts or marketing campaigns cannot. They're why Instagram sold for $1 billion with just 13 employees, while WhatsApp commanded $19 billion with only 50 staff. Traditional companies derive value from physical assets; platform companies derive value from the communities they orchestrate.
Platform Architecture and Industry Disruption
Launch Strategies and Monetization Models
The Openness Dilemma and Ecosystem Governance
The Future of Platforms
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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