
"Not Today" reveals 9 habits of extreme productivity born from the Schultzes' dual challenge: running a business while their son battled a heart defect. Their TIME formula has become a beacon for professionals seeking balance amid chaos. Can productivity actually flourish in life's darkest moments?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A hospital room. A child waiting 211 days for a heart transplant. Parents juggling business calls between medical emergencies, desperately trying to maintain health insurance while their son fights for survival. This wasn't a productivity experiment-it was survival. Yet from this crucible of fear and love emerged something unexpected: a revolutionary approach to time that's transforming how thousands of people work and live. Mike and Erica Schultz didn't set out to reinvent productivity. They simply had no choice but to make every minute count when their son Ari's life hung in the balance. Over 430 hospital nights, they discovered what most productivity gurus miss entirely-that meaning, not efficiency, is the missing ingredient in how we spend our days. Here's the uncomfortable truth: you're probably wasting hours of your life every single day, and you don't even realize it. Not because you're lazy or undisciplined, but because you've been sold a broken model of productivity. Since the 1980s, we've treated humans like machines-stepping on the gas without ever filling the tank. We've accumulated productivity apps, time-management hacks, and endless to-do lists, yet we're more exhausted and less fulfilled than ever. Most productivity systems focus obsessively on the "how"-the tactics and tools-while ignoring the "why" that gives work meaning. Without purpose anchoring your efforts, productivity becomes an empty treadmill. Research involving over 2,377 people worldwide revealed something striking: the extremely productive aren't just better at managing tasks. They've learned to work wholeheartedly on meaningful things while setting fierce boundaries around what doesn't matter. Their story asks a haunting question: What if it took losing everything to learn how to truly live?
Not Today의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Not Today을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Not Today을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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