
Ranked #3 sales book of all time, "New Sales. Simplified." revolutionized prospecting with 1,300+ 5-star reviews. Why did HubSpot name it a Top 20 Sales Book ever? Discover the straightforward framework that transformed countless sales teams' results worldwide.
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What happens when the business stops coming in? Not the slow trickle that makes you nervous, but the sudden drought that makes you panic. Most salespeople discover they never learned how to hunt-they've only known how to harvest. They built careers during boom times when customers came to them, when maintaining relationships was enough, when "farming" existing accounts generated all the growth they needed. Then the economy shifts, budgets tighten, and suddenly those comfortable relationships aren't enough. The phone stops ringing. The inbox stays empty. And salespeople who thrived for years find themselves staring at blank calendars, wondering what happened. The brutal truth? Sales isn't complicated, but it requires doing things most people instinctively avoid: making cold calls, facing rejection, and proactively pursuing people who didn't ask to hear from you. Here's the puzzle: if sales fundamentally involves connecting people who have problems with solutions that solve them, why do so many intelligent, hardworking salespeople struggle? During the economic boom years of the 1990s and mid-2000s, demand was so strong that passive salespeople thrived. You didn't need to hunt; you just answered the phone and took orders. An entire generation built successful careers without ever learning to prospect. When markets contracted, these same people found themselves paralyzed-not because they were lazy or incompetent, but because they'd never developed the muscle memory for proactive business development. Meanwhile, the Sales 2.0 movement made things worse by declaring that traditional prospecting was dead, that cold calling was ineffective, that social media had replaced direct outreach. These myths gave struggling salespeople permission to avoid the very activities that would save them. Add in the disappearance of sales mentors-veterans who once coached newcomers through every step-and you have a profession where people are expected to figure it out alone. The result? Salespeople who wait for perfect marketing materials, who fixate on a few stale deals hoping something closes, who can't articulate why anyone should buy from them, and who treat their phones like radioactive objects.
New Sales. Simplified.의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
New Sales. Simplified.을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 New Sales. Simplified.을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

New Sales. Simplified. 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.