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    Neuromarketing book cover

    Neuromarketing by Patrick Renvoise Summary

    Neuromarketing
    Patrick Renvoise
    3.9 (769 Reviews)
    BusinessPsychologyEntrepreneurship
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Neuromarketing

    Discover why "Neuromarketing" outsells its competitors combined. By targeting your customer's primal brain, CEOs have seen 600% revenue growth using these science-backed persuasion techniques. What hidden "buy button" in your brain are marketers already pushing without you knowing?

    Similar books to Neuromarketing

    나만의 학습 방법 탐색하기
    빠른 요약9분

    저자의 목소리로 책을 느껴보세요

    심층 분석42분

    지식을 흥미롭고 예시가 풍부한 인사이트로 전환

    플래시 카드5개의 인사이트

    핵심 아이디어를 빠르게 캡처하여 신속하게 학습

    재미있게23분

    재미있고 매력적인 방식으로 책을 즐기세요

    「Neuromarketing」베스트 인용구

    “

    If you're not selling something unique, you're selling as much for your competitors as yourself.

    ”
    나만의 학습 방법 탐색하기
    Neuromarketing은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Neuromarketing 요약을 9분 만에 읽거나 듣기

    빠른 요약
    빠른 요약
    Neuromarketing 요약 - 9분

    Neuromarketing의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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    플래시 카드 모드 - Neuromarketing에서 엄선한 5가지 핵심 인사이트

    플래시 카드
    플래시 카드
    Neuromarketing에서 엄선한 5가지 핵심 인사이트

    Neuromarketing을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    재미있게 모드 - Neuromarketing의 교훈을 23분 스토리로

    재미있게
    재미있게
    Neuromarketing의 교훈을 23분 스토리로

    생생한 스토리텔링을 통해 Neuromarketing을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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    개인화 모드 - Neuromarketing 요약을 0분 만에 읽거나 듣기

    개인화
    개인화
    나만의 방식으로 Neuromarketing 경험하기.

    무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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    "Makes me feel smarter every time before going to work"

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    무엇이든 개인화된 학습

    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    정보
    회사 소개arrow
    가격arrow
    FAQarrow
    블로그arrow
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    BeFreed
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    이런 책은 어떠세요

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    핵심 내용

    1

    The Brain's Hidden Buy Button: Why We Really Make Decisions

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    Your brain is hiding a secret. While you believe you're making rational choices based on facts and logic, a primitive part of your brain - the "OLD BRAIN" - is actually calling the shots. This ancient neural structure evolved millions of years ago for survival, not shopping, yet it determines virtually every decision you make. Why do inferior products sometimes outsell superior ones? Why do certain ads stick in your mind for decades? The answer lies in speaking directly to this prehistoric decision-maker. Forget the simple left-brain/right-brain division you learned in school. Neuroscience reveals we have three distinct brain structures that evolved during different periods of our history. The New Brain thinks rationally and processes language. The Middle Brain handles emotions and gut feelings. But it's the primitive OLD BRAIN that makes the final call after receiving input from the other two. This explains why having the objectively "best" solution often fails to win the sale. Your rational arguments might be impeccable, but if they don't speak the OLD BRAIN's language, the true decision-maker remains unconvinced. Professor Antonio Damasio's research dramatically illustrates this reality. Patients with damage to emotional centers of the brain retain perfect logical reasoning yet struggle with even simple decisions. Without emotional input, the OLD BRAIN can't decide. This reveals a profound truth about human nature: we decide emotionally, then justify rationally.

    2

    The Six Stimuli That Trigger the Decision-Making Brain

    3

    Diagnosing Pain: The Foundation of Persuasion

    4

    Creating Unique Claims That Capture Attention

    5

    Proving Your Value Through Tangible Demonstration

    6

    Delivering Your Message for Maximum Impact

    7

    The Neuroscience of Influence: Applying These Principles Everywhere