
In "Loonshots," Safi Bahcall reveals why groundbreaking ideas fail and how structural changes - not culture - nurture innovation. Nobel laureate-endorsed and praised by Richard Preston, it explains the "phase transitions" that transformed industries and won wars, including the radar that defeated Nazis.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
In 2003, cancer researcher Richard Miller developed a drug that pharmaceutical giants dismissed as dangerous lunacy - a "piranha molecule" that would never let go of its target. Despite widespread ridicule and financial struggles, Miller persisted. Years later, his drug ibrutinib produced response rates nearly ten times higher than standard therapy, leading to FDA approval and a $21 billion acquisition by one of the same pharma giants that had mocked him. This pattern repeats throughout history. Revolutionary ideas often face brutal rejection before changing the world. Why? The mystery lies in how organizations behave, not individuals. Nokia rejected engineers' proposals for an internet-ready touchscreen phone with an app store - only to watch Apple introduce exactly these features in the iPhone three years later, leading to Nokia's catastrophic $250 billion decline. The science behind this phenomenon parallels phase transitions in physics. Just as water molecules behave differently as liquid versus solid, people can act like risk-taking entrepreneurs in startups but project-killing conservatives in large companies. Nobel laureate Phil Anderson captured this with "more is different" - the whole becomes not just more than but fundamentally different from the sum of its parts. What makes organizations suddenly stop innovating? Two competing forces: stake and rank. In small groups, everyone's stake in outcomes is high while perks of rank are minimal. As organizations grow, stakes decrease while rank perks increase. When these forces cross, the system snaps and begins rejecting "loonshots" - ideas that seem crazy but might change everything.
Loonshots의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Loonshots을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Loonshots을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Loonshots 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.