
In "Leading Change," Kotter's revolutionary eight-step model transforms organizations worldwide. Praised by business titans and military strategists alike, this seminal work answers the question: Why do 70% of change initiatives fail, while those following Kotter's framework succeed spectacularly?
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Walk into any corporate headquarters and you'll likely find strategic plans gathering dust, transformation initiatives that fizzled after the kickoff meeting, and employees who've grown cynical about the latest "change program." The statistics are sobering: roughly 70% of organizational transformations fail to achieve their objectives. This isn't due to lack of intelligence or effort - it's because change is fundamentally misunderstood. Most leaders approach transformation as a management problem requiring better planning and execution. But here's the truth: change is primarily a leadership challenge that demands addressing both rational structures and emotional resistance. The difference between companies that successfully reinvent themselves and those that collapse isn't luck - it's understanding that transformation follows predictable patterns, and failure stems from equally predictable errors. The deadliest threat to transformation isn't active resistance - it's the comfortable numbness of complacency. Picture a pharmaceutical company where performance slides, customers complain, and the press writes damaging stories, yet management meetings carefully sidestep real problems. Everyone acknowledges issues exist, but responsibility always lies elsewhere. This is organizational quicksand, and change initiatives sink rapidly here. Complacency persists for surprisingly rational reasons: luxurious headquarters signal success rather than urgency, performance standards set low enough to meet easily, functional silos where finance people only talk to finance people never hearing customer frustrations directly, planning systems designed for achievability rather than stretch, feedback mechanisms that shield employees from external reality, cultures where bearers of bad news get shot, and perhaps most powerfully, senior management's relentless "happy talk" that creates false security even as the ground shifts beneath everyone's feet. Without genuine urgency, transformation efforts become polite exercises that everyone participates in halfheartedly while protecting their real interests.
Leading Change의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Leading Change을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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