Language Intelligence by Joseph J Romm Summary
Overview of Language Intelligence
In "Language Intelligence," Joseph Romm reveals how rhetoric shapes our world. From Lady Gaga's catchy hooks to Obama's persuasive speeches, this MIT physicist decodes the ancient art that makes some communicators irresistible. Want to be unforgettable? The secret is simpler than you think.
Similar books to Language Intelligence
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
핵심 내용
Why Your Words Fail When They Matter Most
Ever notice how the smartest person in the room rarely wins the argument? How the colleague with the weakest evidence somehow persuades the entire team? There's a hidden architecture to language that most of us never learned-one that separates those who merely speak from those who truly move people. For 2,500 years, this art has shaped history's pivotal moments, yet we've somehow convinced ourselves that facts alone should be enough. Presidential communication wasn't always a performance art. Early American leaders viewed direct public appeals as unseemly, almost monarchical. Lincoln and Washington communicated primarily through formal letters to Congress, maintaining a dignified distance from the masses. Then Theodore Roosevelt discovered something revolutionary: the presidency itself was a stage, and the president could be both actor and director. Everything changed with mass media. Roosevelt's "bully pulpit" gave way to FDR's fireside chats, which transformed radio into an intimate conversation with millions. Kennedy's televised debate with Nixon revealed a new truth-how you look matters as much as what you say. By the time Bush's Chief of Staff casually admitted, "From a marketing point of view, you don't introduce new products in August" about the Iraq War rollout, the transformation was complete. Presidential communication had become indistinguishable from selling soap. This shift coincided with journalism's crisis of authority. The 24-hour news cycle devoured substance and excreted spectacle. Cable news fragmented audiences into ideological tribes. By 2009, 63% of Americans believed news organizations were frequently inaccurate. Traditional gatekeepers-editors who once fact-checked and verified-lost their power. Into this vacuum rushed a new reality: the most compelling story wins, regardless of truth. GOP strategist Frank Luntz captured this perfectly: "A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth." Reagan's mythical "welfare queen" and Clinton's "bridge to the 21st century" weren't just phrases-they were entire worldviews compressed into memorable images. Meanwhile, Obama, despite his celebrated eloquence, watched his healthcare achievement nearly destroyed because he couldn't craft a narrative simple enough to compete with "death panels." The lesson? In modern politics, the best story beats the best policy every single time.
The Radical Simplicity That Wins
Why Repetition Hypnotizes Us
The Subtle Knife of Irony and Self-Destruction
The Prophecy That Fulfills Itself
Metaphors: The Mind's Secret Architecture
The Frame That Captures Reality
빠른 요약 모드 - Language Intelligence 요약을 11분 만에 읽거나 듣기
Language Intelligence의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Language Intelligence에서 엄선한 7가지 핵심 인사이트
Language Intelligence을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
재미있게 모드 - Language Intelligence의 교훈을 25분 스토리로
생생한 스토리텔링을 통해 Language Intelligence을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
개인화 모드 - Language Intelligence 요약을 0분 만에 읽거나 듣기
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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