
Feeling lost? "It's On Me" is Sara Kuburic's revolutionary guide to reclaiming your authentic self. Praised by bestselling author Yung Pueblo as "brilliantly reconnecting us with meaning and empowerment," this book transforms the concept of self-loss into a profound journey toward vibrant, aligned living.
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Have you ever looked in the mirror and felt like you're staring at someone you don't quite recognize? Not physically-but something deeper, more unsettling. There's a peculiar epidemic sweeping through modern life, one that causes little visible disruption yet devastates us from within: self-loss. It's that gnawing feeling of being disconnected from who you truly are, of living a life that feels more like a performance than an authentic existence. Sara Kuburic experienced this firsthand at twenty-four when a friend's simple question-"Are you happy?"-shattered her carefully maintained facade. Despite surviving war and having outward success, she found herself trapped in a loveless marriage, exhausting herself with pretense, drowning in inauthenticity. Her journey from that breaking point to becoming an existential psychotherapist reveals something crucial: in a world obsessed with productivity, achievement, and curated online personas, we've forgotten how to simply be ourselves. This isn't about self-improvement or optimization-it's about reclaiming the most fundamental relationship you'll ever have. Self-loss manifests like sitting calmly in a room engulfed in flames, continuing mundane activities while danger surrounds you. Consider someone we'll call Alex. She starts each day scrolling through social media, comparing herself to strangers, rushing to prepare herself for others' judgments while ignoring her own needs. She forces smiles at work, barely tastes her food, exercises from self-hatred rather than self-care, and collapses into bed staring at screens until exhaustion claims her. Alex has become comfortable in her burning room, sinking deeper into disconnection with each passing day. What makes self-loss particularly insidious is that nobody chooses it intentionally. Yet intention becomes irrelevant in the face of consequences. Like a house fire, it doesn't matter whether it started accidentally or deliberately-it still needs extinguishing.
It's On Me의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
It's On Me을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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