
Dive into your brain's hidden universe with neuroscientist David Eagleman's "Incognito." Named a "Best of 2011" by Boston Globe, this mind-bending exploration reveals why you hit the brake before consciously seeing danger. Are you really in control of your decisions?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What if the person you think you are is actually just a passenger? Right now, as you read this sentence, your brain is making thousands of decisions without consulting you. It's adjusting your posture, filtering background noise, regulating your heartbeat, and perhaps even nudging you toward that cookie on the counter-all while you remain blissfully unaware. This isn't science fiction. It's the unsettling reality revealed in *Incognito*, where neuroscientist David Eagleman demonstrates that consciousness-the "you" experiencing this moment-is merely a tiny ambassador of a vast neural empire operating in darkness. Most of what drives your choices, shapes your personality, and defines your reality happens in neural corridors you'll never access. Beneath your skull lies the most complex structure in the known universe: 86 billion neurons forming trillions of connections, each one a universe of electrochemical activity. A single cubic centimeter of brain tissue contains as many connections as stars in the Milky Way. Yet here's what should terrify and amaze you-conscious awareness represents perhaps one ten-millionth of what's happening in there. Think about tying your shoes. You've done it thousands of times, yet if asked to explain the exact sequence without looking, you'd likely fail. Your hands know; your consciousness doesn't. This gap between what your brain knows and what you can access defines the human condition. This revelation doesn't just challenge how we think about ourselves; it upends our entire understanding of responsibility, morality, and what it means to be human.
Incognito의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Incognito을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Incognito을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Incognito 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.