
In "Imagine It Forward," GE's former Vice Chair Beth Comstock reveals how courage drives innovation. Named a top business book by Fast Company, it's the battle plan for fearless change that influential leaders embrace. "Ideas aren't the problem - fear is."
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The story begins in 2017 with a woman walking away from three decades at one of America's most iconic companies. Beth Comstock left General Electric just as it was being removed from the Dow Jones Industrial Average after 110 years-a symbolic fall from grace that would have crushed most executives. But here's what makes her story remarkable: she wasn't running from failure. She was carrying forward hard-won wisdom about how massive organizations can survive in a world that punishes the inflexible. Her journey from a shy, divorced single mother to Vice Chair of GE reads less like a corporate playbook and more like a field guide for navigating uncertainty itself. The central tension? How do you transform a hundred-year-old industrial giant into something nimble enough to compete with startups, without losing the very strengths that made it great in the first place? This is a story about giving yourself permission to imagine what others can't see yet, about embracing the productive power of being an outsider, and about having the courage to color outside the lines when everyone around you is still searching for the ruler.
Imagine It Forward의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Imagine It Forward을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Imagine It Forward을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"It is great for me to learn something from the book without reading it."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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