
In "Ideaflow," Stanford d.school experts reveal the only metric that truly drives innovation - idea quantity. Endorsed by NYU's Scott Galloway, this counterintuitive approach transforms psychological safety into business breakthroughs. Want to unleash creativity like elite organizations? Generate bad ideas first.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
What if the biggest lie about creativity is that it requires inspiration? We've been sold a myth-that innovation belongs to the blessed few who wake up with eureka moments. But here's the uncomfortable truth: breakthrough ideas don't arrive on schedule. They emerge from a messy, relentless process of generating dozens, hundreds, even thousands of possibilities before finding one that works. Consider this: Dyson created 5,127 prototypes before perfecting his vacuum cleaner. Taco Bell tested thousands of shell variations before landing on Doritos Locos Tacos. These weren't strokes of genius-they were exercises in volume. The secret isn't having better ideas; it's having more ideas. This is ideaflow: the number of novel solutions you can generate around a problem in a given timeframe. It's not about intelligence or talent-it's about creating psychological safety to fail, experiment, and keep producing without fear. When Perry Klebahn instructed his Patagonia team to "focus on the winners" after 9/11, playing it safe with black and gray basics, he watched in horror as spring arrived with a collection suited for funerals. By shutting down creativity when he needed it most, he guaranteed a painfully slow recovery. Every problem is fundamentally an idea problem, and ideas don't flow on demand-they require constant cultivation.
Ideaflow의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Ideaflow을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Ideaflow을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Ideaflow 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.