Hope Is Not a Strategy by Rick Page Summary
Overview of Hope Is Not a Strategy
In "Hope Is Not a Strategy," Rick Page reveals the complex science behind enterprise sales. Discover why Fortune 500 sales leaders consider this their secret weapon - a tactical blueprint that transforms wishful thinking into methodical deal-closing mastery.
Similar books to Hope Is Not a Strategy
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핵심 내용
The Complex Sale: Where Hope Alone Won't Cut It
In today's high-stakes business environment, a shocking 60% of forecasted sales never materialize. This isn't just a statistic - it's a wake-up call that traditional selling approaches no longer work in complex B2B environments. The modern enterprise sale has transformed into what might be called a treacherous canyon rather than a predictable funnel. Products become commoditized at lightning speed, customers have unprecedented access to information, and buying decisions now involve committees with conflicting agendas rather than individual decision-makers. Warning signs of a sale spiraling out of control are everywhere: unreturned calls, mysterious new stakeholders appearing mid-process, and requirements that suddenly shift to favor competitors. Perhaps most troubling is the "dead and don't know it" phenomenon - where salespeople continue investing time and resources in opportunities they've already lost because customers deliberately keep them in the dark. Why? Sometimes for documentation purposes, sometimes to maintain pricing leverage, and sometimes because no one wants to deliver bad news. The modern salesperson must function as the CEO of a virtual corporation, leading teams of specialists selling to buying committees of 20 or more. What begins as a logical evaluation inevitably transforms into what Page calls the decision-making "crucible" - where processes melt down politically and pressure builds toward potential explosion. Despite committees' hopes for happy consensus, stakeholders typically divide between different vendors or maintaining the status quo.
The Evolution and Strategic Framework of Modern Selling
Strategic Battlefield Selection and Competitive Approaches
Timing and Priority Management in Complex Sales
Executive Engagement and Communication Strategies
Building Transformational Partnerships
Beyond Hope: Strategic Discipline and Execution
빠른 요약 모드 - Hope Is Not a Strategy 요약을 10분 만에 읽거나 듣기
Hope Is Not a Strategy의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
플래시 카드 모드 - Hope Is Not a Strategy에서 엄선한 10가지 핵심 인사이트
Hope Is Not a Strategy을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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