
In "Focal Point," productivity guru Brian Tracy reveals his proven system for doubling productivity while simplifying life. Endorsed by corporate giants like IBM and Arthur Andersen, this bestseller teaches the counterintuitive truth: success comes not from doing more, but focusing on what truly matters.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A nuclear power plant is failing. Engineers scramble. Consultants huddle. Then one expert walks in, examines the massive machinery for a few minutes, and marks a single X on one gauge. "Replace this part," he says. The bill arrives: $10,000. When the plant manager demands an itemization, the consultant replies: "$1 for the X. $9,999 for knowing where to place it." This isn't just a clever anecdote-it's the difference between working yourself to exhaustion and achieving extraordinary results. Think about your own life for a moment. How many hours do you spend each week on tasks that barely move the needle? How often do you collapse into bed feeling busy but not accomplished? The brutal truth is that most of us are placing X's everywhere except where they truly matter. We've confused motion with progress, busyness with productivity. Success isn't about doing more-it's about identifying the few critical actions that create disproportionate results and focusing there with laser intensity. When Mark Cuban was building his first businesses, he credited this principle for helping him cut through the noise of entrepreneurship. Today, Fortune 500 companies and productivity experts from David Allen to Cal Newport have built entire systems around this core insight: your ability to identify and concentrate on high-value activities determines everything you accomplish.
Focal Point의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Focal Point을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Focal Point을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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