
Execution isn't just strategy - it's survival. The business classic that transformed how Fortune 500 leaders operate, praised by Frank Slootman for revealing why execution trumps strategy. What competitive advantage are you missing that Honeywell's former CEO mastered through three core processes?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Why do brilliant companies with visionary leaders and cutting-edge products still fail? The answer lies not in flawed strategies but in something far more fundamental: execution. Since its publication in 2002, "Execution: The Discipline of Getting Things Done" by Larry Bossidy and Ram Charan has become the definitive guide to closing this critical gap. Even Warren Buffett keeps it on his recommended reading list, and Jack Welch called it "the most important book you'll read as a leader." Consider the cautionary tale of Compaq under CEO Eckhard Pfeiffer in the late 1990s. Despite an ambitious vision to dominate the PC market, the company faltered against Dell's execution-focused approach. While Compaq's strategy seemed sound on paper, Dell's build-to-order system wasn't merely a marketing tactic - it was a comprehensive business model that allowed them to turn inventory 80 times annually (versus competitors' 10-20 times), maintain negative working capital, and deliver technological improvements faster than rivals. The execution gap isn't just theoretical - in 2000 alone, 40 CEOs from Fortune's top 200 companies lost their jobs not because they lacked vision, but because they couldn't translate that vision into results.
Execution: The Discipline of Getting Things Done의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Execution: The Discipline of Getting Things Done을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Execution: The Discipline of Getting Things Done을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Execution: The Discipline of Getting Things Done 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.