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    Customer Winback book cover

    Customer Winback by Jill Griffin & Michael W. Lowenstein Summary

    Customer Winback
    Jill Griffin & Michael W. Lowenstein
    3.53 (15 Reviews)
    BusinessLeadershipEntrepreneurship
    개요
    핵심 요점
    저자
    자주 묻는 질문

    Overview of Customer Winback

    In "Customer WinBack," Griffin and Lowenstein reveal why recapturing lost customers is 8x more profitable than acquiring new ones. Microsoft and Ford already implement these strategies - could your business be hemorrhaging profits by ignoring the customers who've already left?

    Similar books to Customer Winback

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    「Customer Winback」베스트 인용구

    “

    The most sophisticated companies view customer relationships as a continuous laboratory for learning.

    ”
    나만의 학습 방법 탐색하기
    Customer Winback은 단순한 책이 아닙니다 — Business의 마스터클래스입니다. 당신에게 가장 잘 맞는 방식으로 교훈을 흡수할 수 있도록 5가지 고유한 학습 모드를 제공합니다. 깊이 생각하는 사람이든, 빠른 학습자이든, 이야기를 좋아하는 사람이든, 당신의 스타일에 맞는 모드가 있습니다.

    빠른 요약 모드 - Customer Winback 요약을 9분 만에 읽거나 듣기

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    Customer Winback 요약 - 9분

    Customer Winback의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.

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    플래시 카드 모드 - Customer Winback에서 엄선한 7가지 핵심 인사이트

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    Customer Winback에서 엄선한 7가지 핵심 인사이트

    Customer Winback을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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    Customer Winback의 교훈을 24분 스토리로

    생생한 스토리텔링을 통해 Customer Winback을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.

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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
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    DiscordLinkedIn
    추천 도서 요약
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    인기 카테고리
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    유명인 추천 도서
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    수상작 컬렉션
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    추천 주제
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    연도별 베스트 도서
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    학습 도구
    Knowledge VisualizerAI Podcast Generator
    추천 저자
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 다른 앱
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
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    핵심 내용

    1

    The Customer Winback Revolution: Your Competitive Edge

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    Imagine losing 15-20% of your customers annually-a silent hemorrhage most businesses don't even detect. Now imagine recapturing just 5% of those lost customers could increase your profits by 25-125%. This isn't wishful thinking; it's the proven power of customer winback strategies. While most companies obsess over acquiring new customers or retaining current ones, the most profitable businesses have discovered a hidden gold mine: systematically recovering customers who have already left. This counter-intuitive approach is transforming how smart companies operate in today's hyper-competitive marketplace. When First Union implemented a targeted winback program, they recovered 85% of their most valuable defecting customers. Doubleday Direct's "second chance" program successfully reactivated 40% of dormant book club members. These aren't anomalies-they represent a fundamental shift in how businesses should view customer relationships: not as one-time transactions or even ongoing commitments, but as continuous opportunities for learning, reconnection, and growth.

    2

    The Five Types of Customer Defectors (And How to Win Them Back)

    3

    Saving Customers Before They Leave: The CPR Approach

    4

    Building Your Customer Recovery Dream Team

    5

    Making Your Company Defection-Proof

    6

    The Loyalty Lifecycle: From First Purchase to Fierce Advocacy

    7

    Fierce Loyalty Begins Within: Building an Unshakable Team