
In "Cure," Jo Marchant explores how our minds heal our bodies, challenging Western medicine's mind-body divide. A New York Times Bestseller that The New Scientist called "compulsory reading for all young doctors." Can your thoughts actually reverse disease?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A desperate mother watches her autistic son suddenly speak again after receiving a hormone during a routine medical procedure. An elderly woman leaps from her wheelchair after "spinal surgery" that involved nothing more than a small incision. These aren't miracles or frauds-they're glimpses into one of medicine's most profound mysteries: the mind's ability to heal the body. We've all heard about the placebo effect, usually dismissed as a nuisance in clinical trials or proof that someone's pain was "all in their head." But what if we've been looking at it all wrong? What if the very thing we've been trying to eliminate from medicine holds the key to better healing? Parker Beck's story captivated millions when it aired on NBC's Dateline in 1998. After years of silent withdrawal into autism, three-year-old Parker miraculously began speaking and engaging with the world following a dose of secretin, a gut hormone. Within weeks, the pharmaceutical supply vanished as desperate parents paid thousands on the black market. Yet when rigorous trials tested secretin against saline injections, both groups improved by nearly 30%-the "real" treatment performed no better than fake medicine. This pattern repeats across modern medicine with unsettling frequency. Bonnie Anderson returned to her beloved golf after vertebroplasty surgery for her fractured spine, never knowing her procedure was fake-the surgeon made an incision but injected nothing. Sleeping pills often work no better than sugar tablets. Even major surgeries sometimes fail to outperform sham procedures. The uncomfortable truth? Much of what we credit to pills and procedures may actually come from something else entirely: our expectation of healing.
Cure의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Cure을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Cure을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Cure 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.