
Dive into the epic corporate showdown that defined 90s gaming culture. "Console Wars" reveals how Tom Kalinske's underdog Sega team battled Nintendo through 200+ insider interviews. Soon to be a Seth Rogen film, it's the business thriller gamers can't stop discussing.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
In 1990, a blue hedgehog with attitude sparked a corporate battle that would transform entertainment forever. When Tom Kalinske took the helm at Sega of America, Nintendo controlled a staggering 90% of the video game market. Their mascot Mario was more recognizable to American children than Mickey Mouse, and the word "Nintendo" had become synonymous with video games themselves. Kalinske, fresh from revitalizing Mattel's Barbie line, was recruited by Sega's enigmatic Japanese president Hayao Nakayama during a family vacation in Hawaii. Initially reluctant, Kalinske was swayed by his five-year-old daughter's encouragement and the impressive technology Sega had developed-particularly the 16-bit Genesis console that technically outperformed Nintendo's aging 8-bit system. The problem wasn't Sega's technology but their approach. They were trying to beat Nintendo at their own game rather than carving a unique identity. Kalinske developed his revolutionary "Four-Point Plan": bundle Sonic the Hedgehog with the Genesis instead of selling it separately, slash the console's price from $189 to $149, create edgy marketing targeting teenagers instead of children, and develop games specifically for American audiences. When he presented this plan to Sega's Japanese board, they were horrified-until Nakayama silenced the room: "Everyone in here thinks you are nuts. But this is why I hired you. You may go ahead with the plan."
Console Wars의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Console Wars을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Console Wars을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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