
Ever wondered why traditional classrooms and cubicles kill productivity? "Brain Rules" reveals 12 scientifically-backed principles for optimizing your brain. Featured in Harvard Business Review as a "breakthrough idea," Medina's vision even inspired Google's revolutionary 20% time policy.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever notice how your best ideas arrive during a walk, not while staring at a screen? There's a reason. Your brain evolved while traversing 12 miles daily across African savannahs-solving problems, spotting threats, finding food. That sophisticated organ between your ears developed not for sitting still, but for constant movement through unpredictable terrain. This mismatch between our evolutionary heritage and modern sedentary life explains why exercise isn't just good for your body-it's essential for your brain's basic functioning. Exercise doesn't make us smarter; it restores us to our natural cognitive state. When you move, your brain receives 20% of your body's energy despite being only 2% of its weight. Physical activity triggers blood vessels to produce nitric oxide, creating new pathways that penetrate deeper into brain tissue, especially the hippocampus where memories form. It also floods your system with BDNF-Brain Derived Neurotrophic Factor-essentially fertilizer for your neurons. Studies consistently show active people outperform sedentary ones in memory, reasoning, attention, and problem-solving. Schools cutting physical education to boost test scores are employing a tragically counterproductive strategy. Progressive companies implementing exercise breaks see teams hitting more performance targets. The solution might be radically simple: treadmill desks, walking meetings, twice-daily movement breaks-bringing our work environments closer to the conditions under which our remarkable brains actually evolved.
Brain Rules의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Brain Rules을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Brain Rules을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Brain Rules 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.