
Blitzscaling: the lightning-fast path to building billion-dollar companies. Endorsed by Bill Gates, this playbook reveals how tech giants like Airbnb achieved hypergrowth. What counterintuitive strategy prioritizes speed over efficiency? Discover why Adam Grant calls it "the best book on growing a company rapidly."
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Ever wondered how companies like Airbnb and Facebook seemingly exploded onto the scene overnight? Their secret weapon was blitzscaling-prioritizing speed over efficiency in the face of uncertainty. When Airbnb faced a well-funded European clone called Wimdu in 2011, they didn't play it safe. Instead, following Mark Zuckerberg's advice, they poured resources into aggressive international expansion, securing their market dominance by 2012. This wasn't reckless gambling; it was calculated risk-taking that recognized when speed matters more than perfect execution. Blitzscaling isn't just fast growth-it's hypergrowth that transforms startups into global powerhouses affecting billions of users. Companies like Slack and WeChat exemplify this approach, rapidly expanding their user bases and resources to leave competitors in the dust. In today's interconnected world, first movers like eBay and Airbnb gain massive competitive advantages through network effects, creating winner-take-all markets where blitzscaling becomes not just advantageous but necessary for survival. While Silicon Valley might seem like the exclusive home of blitzscaling, the principles behind this strategy apply worldwide. It's about understanding fundamental growth dynamics that can be adapted to various regions and industries. Whether you're an entrepreneur, investor, employee, or policymaker, grasping these techniques unlocks the competitive advantage of speed in decision-making and growth-the same advantage leveraged by iconic leaders like Steve Jobs and Jeff Bezos.
Blitzscaling의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Blitzscaling을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Blitzscaling을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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