
Discover why your snap judgments can be more powerful than deliberate decisions. "Blink" reveals the science behind intuition that has transformed business strategy and psychology. Psychologist John Gottman can predict divorce with 95% accuracy after just minutes of observation - a testament to our remarkable unconscious intelligence.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Have you ever met someone and immediately sensed something was off, despite their perfect credentials? Or walked into a room and instantly known there was tension between a couple? These split-second judgments-what Malcolm Gladwell calls "thin-slicing"-are at the heart of human intuition. Our brains have an extraordinary ability to find patterns and make sophisticated judgments using just tiny slivers of experience. Sometimes these rapid cognitions contain more wisdom than hours of deliberate analysis. Consider the Getty Museum's $10 million acquisition of an ancient Greek statue in 1983. Scientific tests confirmed its age, and documentation seemed impeccable. Yet when art historian Federico Zeri first saw it, something felt wrong. He couldn't articulate why, but his instinctive discomfort was immediate. Other experts had similar reactions. Eventually, investigations revealed forgery-the documentation contained anachronistic postal codes, and the style mixed elements from different periods. What scientific analysis missed, the trained eye detected instantly. This pattern repeats across domains. Emergency room doctors sometimes sense a patient is seriously ill before formal symptoms appear. Experienced firefighters evacuate buildings moments before floors collapse without knowing exactly why. These aren't mystical powers but examples of our unconscious mind processing patterns too subtle for our conscious awareness. Years of experience create neural pathways that recognize deviations from expected patterns-our brains detect inconsistencies before we can verbalize them.
Blink의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Blink을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Blink을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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