What is *Barking Up the Wrong Tree* about?

*Barking Up the Wrong Tree* by Eric Barker challenges conventional success advice by exploring contradictory strategies—like risk-taking vs. caution or kindness vs. ruthlessness—through scientific research and real-world examples. Each chapter pits opposing ideas (e.g., “work-life balance” vs. relentless effort) to help readers identify context-driven paths to achievement.

Who should read *Barking Up the Wrong Tree*?

Professionals, students, and self-improvement enthusiasts seeking evidence-based strategies for career growth and personal development. It’s ideal for those tired of clichéd advice, as Barker uses insights from Navy SEALs, chess masters, and even Genghis Khan to redefine success.

Is *Barking Up the Wrong Tree* worth reading?

Yes. Rated 9/10 by readers, it combines storytelling with peer-reviewed studies to debunk myths like “nice guys finish last” or “quitters never win.” Its balanced approach helps readers tailor success strategies to their unique circumstances.

What are the main concepts in *Barking Up the Wrong Tree*?

Key ideas include: - **The Pirate Principle**: High-risk strategies often outperform safe choices (e.g., valedictorians rarely become millionaires). - **Controlled Jerk Theory**: Assertiveness beats excessive kindness in competitive environments. - **Network vs. Skill**: Relationships often matter more than expertise, but mastery creates irreplaceable value.

How does Eric Barker support his arguments in the book?

Barker cites MIT research, hostage negotiation case studies, and oddball examples (e.g., serial killers’ cooperation tactics) to dissect success. He contrasts extremes—like introverted experts vs. extroverted CEOs—to highlight context-dependent solutions.

What is the “Pirate Principle” in *Barking Up the Wrong Tree*?

Inspired by unconventional high achievers, this concept advocates breaking norms to seize opportunities. Examples include video game designers who prioritize creativity over corporate rules and entrepreneurs who leverage “underdog” status.

Does *Barking Up the Wrong Tree* address work-life balance?

Yes. Barker analyzes extremes: Olympic athletes’ obsessive training vs. Buddhist monks’ mindfulness. He concludes sustained success requires alternating between intense focus and recovery, rather than rigid balance.

What critiques exist about *Barking Up the Wrong Tree*?

Some note its dichotomous structure oversimplifies complex issues. However, most praise its data-driven approach—like using chess grandmasters’ confidence studies to explain delusion’s role in success.

세상에서 가장 발칙한 성공 법칙

성공에 대해 당신이 알고 있는 모든 것이 틀린 이유에 숨겨진 놀라운 과학적 사실

에릭 바커

4.11(16907 Reviews)

세상에서 가장 발칙한 성공 법칙 개요

수석 졸업생들이 왜 좀처럼 억만장자가 되지 못하는지 궁금한 적이 있으신가요? 에릭 바커(Eric Barker)의 과학적 근거를 바탕으로 한 이 가이드는 통증을 느끼지 못하는 여성들과 킬러 의사들의 이야기를 통해 성공에 관한 신화들을 무너뜨립니다. 닐 파스리차(Neil Pasricha)가 최고의 책으로 꼽은 이 작품은 왜 때로는 포기하는 자가 승리하며, 결국에는 착한 사람들이 먼저 골인 지점에 들어설 수도 있는지 그 이유를 밝혀냅니다.

전달 방식을 선택하세요

한 권의 책, 다양한 듣기 방식.

세상에서 가장 발칙한 성공 법칙의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Paradox of Success: Why Everything You Know Is Wrong

Ever wondered why the valedictorians rarely become visionaries? Or why some of the most successful people in history were considered troublemakers? Eric Barker's "Barking Up the Wrong Tree" challenges conventional wisdom about achievement with a refreshing blend of scientific research and captivating stories. The book has garnered praise from Adam Grant, who called it "a masterful guide to success," and Daniel Pink, who described it as "both practical and profound." Since its 2017 release, it has become a Wall Street Journal bestseller and been translated into 20 languages. Barker's unique approach-examining both sides of success principles rather than offering one-size-fits-all advice-has resonated with readers seeking authentic paths to achievement in an increasingly complex world.

2장

When Breaking the Rules Leads to Extraordinary Success

School teaches us that following rules leads to success. Study hard, get good grades, and you'll excel in life. But research tells a different story. Valedictorians, while undeniably successful, rarely become visionaries or revolutionaries. They achieve conventional success-solid careers, comfortable incomes-but seldom change the world. Why? Because schools reward conformity, not innovation. Valedictorians excel by pleasing teachers and following instructions rather than developing deep expertise or revolutionary ideas. As researcher Karen Arnold discovered, "Valedictorians aren't likely to be the future's visionaries... they've never been devoted to a single area in which they put all their passion." They become excellent generalists when the real world rewards passionate specialists. This pattern extends beyond academics. Consider Winston Churchill, whose paranoia and maverick tendencies nearly destroyed his political career-until those same qualities made him uniquely qualified to recognize and confront Hitler when conventional leaders failed. His zealotry, once considered a liability, became Britain's salvation when the situation demanded it. Gautam Mukunda's research on leadership explains this phenomenon through what he calls "filtered" versus "unfiltered" leaders. Filtered leaders rise through established channels, playing by rules and meeting expectations. They make predictable, approved decisions. Unfiltered leaders-like entrepreneurs or those thrust into leadership through unusual circumstances-make unpredictable choices that sometimes break institutions but occasionally transform them positively. His analysis of U.S. presidents confirmed this theory with 99% statistical confidence: unfiltered leaders produce more variance in outcomes, creating both spectacular failures and extraordinary successes. Consider Glenn Gould, one of history's greatest pianists, whose eccentricities were legendary. This hypochondriac wore multiple gloves, carried countless medications, and would hang up if someone sneezed during a phone call. His playing style was equally strange-hunched over the keyboard with flailing arms and gyrating torso. Yet his neuroses-fueled obsessiveness produced sixteen-hour practice days and recordings that transformed classical music. Modern genetics helps explain this pattern through what Swedes call "orchids and dandelions." Most children are dandelions-hardy plants that thrive almost anywhere. But some are orchids-fragile flowers that wilt without proper care yet become extraordinarily beautiful when nurtured. The same genes that create vulnerability in harsh environments can produce exceptional outcomes in supportive ones. The DRD4-7R gene variant, linked to ADHD and behavioral problems, also makes children more likely to share unprompted when raised in nurturing environments. Michael Phelps represents what scientists call a "hopeful monster"-someone with physical traits that seem disadvantageous but create extraordinary ability in specific contexts. With his disproportionately long trunk, short legs, oversized hands and feet, and wingspan exceeding his height, Phelps wasn't built for land movement but was perfectly designed for swimming. These "mutations" helped him become history's most decorated Olympian. The connection between creativity and mental illness further illustrates this principle. Very creative people tend to be more arrogant, dishonest, and disorganized. They get lower grades and fewer promotions despite their innovation. This reflects a fundamental statistical principle: when optimizing for extreme performance, averages don't matter-variance does. By filtering out negative traits to increase average performance, we inadvertently eliminate positive outliers. Success, then, requires two critical steps: knowing yourself and choosing the right environment. First, understand whether you're a rule-follower or rule-breaker, then leverage your signature strengths accordingly. Second, pick contexts that value your specific abilities. When Toyota donated efficiency expertise rather than just money to food banks, they reduced wait times dramatically through their signature strengths.

들리는 모든 단어를 눈으로 확인하세요

세상에서 가장 발칙한 성공 법칙의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The Nice Guy's Guide to Winning

Is kindness a liability in our competitive world? Evidence suggests that in the short term, being "bad" can be advantageous. People low in agreeableness earn significantly more money-men earn up to $10,000 more annually. Rude people have better credit scores. We unconsciously mistake kindness for weakness-80% of our evaluations come down to warmth and competence, which we perceive as inversely related. Yet this advantage proves fleeting. Consider Moldova, which ranks dead last in the World Database of Happiness because its citizens simply don't trust one another. This distrust stifles cooperation in every area of life, with widespread bribery and a pervasive "not my problem" attitude creating a black hole of selfishness. Bad behavior spreads infectiously-research shows that seeing others cheat and get away with it increases cheating across the board. Teams with just one bad apple experience 30-40% performance deficits. Criminals understand the value of trust better than most because they operate in environments where it can't be taken for granted. Prison gangs often function as welcoming committees, even providing gift baskets to new inmates from their neighborhoods. Contrary to popular belief, gangs don't create crime-crime creates gangs, with most prison gangs formed for protection rather than to further evil. Violence is actually counterproductive for criminal organizations; as one Corcoran State Prison inmate noted, "Without order, we have anarchy, and when we have anarchy, people die here." Even pirates weren't the bloodthirsty savages of popular imagination-they were savvy businessmen who understood cooperation was essential for success. Blackbeard, despite his fearsome reputation, killed exactly zero people during his career. Pirate ships were remarkably democratic workplaces where captains could be deposed for any reason, rules required unanimous agreement, and pay differences between highest and lowest ranks were minimal. They offered disability plans for battle injuries and embraced diversity centuries before it was common-approximately 25% of pirate crews were black, with equal voting rights and pay shares in the early 1700s. When Wharton professor Adam Grant studied success patterns, he found "Givers" (altruistic people) at both the bottom AND top of success metrics, while "Matchers" (who maintain balance) and "Takers" (who selfishly take more than give) clustered in the middle. The most productive engineers, highest-performing students, and top salespeople were often Givers. Charitable giving correlates with increased income-for every dollar donated, income rises by $3.75. The difference between Givers who succeed and those who fail isn't random. Unsuccessful Givers exhaust themselves helping others and get exploited by Takers. Successful Givers set boundaries-like limiting volunteer work to two hours weekly and "chunking" their giving into dedicated time blocks rather than constant "sprinkling." Research shows 100 hours of giving annually is the magic number for happiness without burnout. Mathematician Robert Axelrod's famous Prisoner's Dilemma tournaments provide the ultimate lesson. The simplest program-"tit for tat" (TFT)-won twice. TFT cooperates initially, then mirrors whatever the opponent did in the previous round. Despite early disadvantages against exploitative strategies, TFT thrived over time through four key principles: it showed initial goodwill by cooperating first; it punished betrayal immediately; it forgave quickly by responding to renewed cooperation; and it taught other programs how to play better. To be both ethical and successful, follow six rules: First, pick the right pond-your environment shapes you more than you shape it. Second, cooperate first-all successful programs in Axelrod's competition initiated cooperation. Third, being selfless isn't saintly, it's silly-the most successful people rated themselves an 8 out of 10 on trust, not a 10. Fourth, work hard but ensure it gets noticed. Fifth, think long-term and make others do the same. Finally, forgive-occasional forgiveness prevents death spirals and accounts for life's complexity.

4장

The Strategic Art of Quitting

"Winners never quit and quitters never win." This mantra is so deeply ingrained in our culture that we rarely question it. But what if strategic quitting is actually essential for success? Dr. Alfredo Quinones-Hinojosa's journey from poor Mexican migrant worker to world-class brain surgeon at Johns Hopkins exemplifies extraordinary grit. Inspired by the comic book hero Kaliman, he crossed the border illegally, worked grueling jobs while learning English, attended community college, transferred to Berkeley, and eventually graduated from Harvard Medical School-all while facing discrimination and hardship. Navy SEAL James Waters provides another example of persistence. After a broken hand shattered his All-American swimming dreams, he endured the brutal BUD/S training with its 94% attrition rate, including 110 hours without sleep and the dreaded "pool comp" test. Navy research revealed that positive self-talk-thinking like "The Little Engine That Could"-is crucial for mental toughness. When the Navy taught this skill, passing rates increased nearly 10%. This explains why optimistic insurance salespeople outperform pessimists by 88%. Martin Seligman's research with dogs demonstrates how learned helplessness develops: when facing seemingly random shocks, dogs stopped trying to escape, having learned futility. Similarly, humans often give up when we believe we can't succeed. Yet interestingly, one-third of people never become helpless-they keep trying, viewing failures as anomalies rather than proof of their limitations. It all comes down to the stories we tell ourselves. Pessimists say "I'm not cut out for this" while optimists say "I just need to keep working at it." Seligman discovered that pessimism kills grit, while optimism fuels it. Though depressed people are often more accurate in their predictions ("depressive realism"), optimists experience better health, longer lives, more successful negotiations, and create more opportunities through perseverance. Beyond optimism, deeper stories about meaning can sustain us through the most horrific circumstances. Viktor Frankl observed in Auschwitz that those who survived weren't necessarily the strongest physically, but those who found meaning in their suffering. When we live for something greater than ourselves, we accept pain as sacrifice rather than fighting against it. Our brains are wired to make sense of the world through stories. Like people with Cotard's syndrome who believe they're dead despite evidence to the contrary, we all construct narratives to explain our reality, often confabulating when faced with gaps in understanding. Stories aren't just how we communicate-they fundamentally shape our success. John Gottman discovered that how couples narrate their relationship predicts divorce with 94% accuracy. Yet despite the value of persistence, sometimes quitting is the smarter choice. Spencer Glendon exemplifies this wisdom. Despite impressive accomplishments-Fulbright Scholar, Harvard Ph.D., charity work, and partnership at a major fund-what's truly remarkable is achieving this while chronically ill. His ulcerative colitis led to liver problems requiring a transplant, leaving him essentially without an immune system. A therapist advised him to focus on accomplishing just one thing daily. Sometimes it was simply making dinner. This forced Spencer to confront what economists call "opportunity cost"-every choice means not choosing something else. By necessity, he learned to quit unimportant activities and focus limited energy on what truly mattered. Peter Drucker, when invited to join Csikszentmihalyi's study of creative people, famously declined, explaining his productivity secret was "a very big waste paper basket" for such invitations. Jim Collins found successful companies focused less on new initiatives than on stopping unproductive activities. Matt Polly's journey from Shaolin Temple to successful author wasn't just youthful craziness-it launched his writing career. This illustrates an important scientific truth: luck isn't random chance but often the result of our choices. Professor Richard Wiseman's research shows "lucky" people maximize opportunities by being open to new experiences, more extroverted, and less neurotic. Most importantly, they simply try more things. The key is combining strategic quitting with personal experimentation: if you don't know what to be gritty at yet, try many things knowing you'll quit most of them. Once you find your focus, devote 5-10% of your time to experiments that keep you learning and growing.

세상에서 가장 발칙한 성공 법칙에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

5장

The Power of Connection

Paul Erdos was perhaps the strangest mathematician who ever lived. He referred to children as "epsilon" (the mathematical symbol for a small quantity), couldn't butter his own bread, and lived nomadically with no permanent address. Yet he became legendary not just for his individual brilliance but for his extraordinary network of collaborations. Born to mathematics teachers and homeschooled after his sisters died from scarlet fever, Erdos became a prodigy who could multiply triple-digit numbers by age three. As an adult, he produced an unprecedented number of academic papers while living out of a suitcase, showing up at colleagues' homes announcing "my brain is open" and collaborating with over 500 mathematicians worldwide. Though he never won the Fields Medal himself, many he helped did. His legacy lives on through the "Erdos number"-a measure of collaborative proximity to him that correlates with mathematical achievement, influencing an estimated 200,000 mathematicians even after his death. This raises a fundamental question: Does success depend more on what you know or who you know? Research suggests both matter, but in different ways. Extroverts typically earn more money and receive more promotions. Even drinking correlates with 10% higher earnings than abstaining, likely because it facilitates social connections. However, the relationship between personality and success isn't straightforward. While extroverts thrive in sales and management, introverts often excel in creative and analytical roles. The most successful people are actually "ambiverts"-those in the middle of the personality spectrum who can adapt their approach to different situations. Walter Green's gratitude journey illustrates the profound impact of relationships. He spent a year traveling across the country and even to Kenya to personally thank forty-four people who impacted his life. Rather than sending texts or emails, he expressed his gratitude face-to-face, discussing how they met, sharing memories, and asking for their perspective on who he was. After each meeting, Walter recorded the conversation and later sent each person a gift-wrapped CD of their talk, along with a photo and letter. His gratitude journey inspired many recipients to reflect on their own relationships, with one even starting a program to educate children about honoring relationships. Gratitude emerges as the cornerstone of lasting relationships. Research shows it's the quality that makes people want to spend more time with you. We often fail to express gratitude due to "hedonic adaptation"-taking things for granted.

6장

The Confidence Paradox

In 1997, chess grandmaster Garry Kasparov faced IBM's Deep Blue supercomputer in a historic rematch. Having won their previous encounter, Kasparov was confident. But in the second game, Deep Blue made a move so puzzling that Kasparov couldn't understand it. What he didn't know was that the move resulted from a software bug that triggered a random action. Interpreting this random move as genius, Kasparov began doubting himself, becoming defensive rather than maintaining his signature aggressive style. This led to his eventual defeat. This story illustrates a central paradox: confidence is essential for success, yet can lead to our downfall. Research shows that 80-85% of professionals rate themselves in the top 20% of their peer group-a statistical impossibility. Studies consistently demonstrate that confidence is at least as important as intelligence in determining earnings. Even physical attractiveness boosts income primarily because it increases confidence. But overconfidence creates a dilemma: it makes you feel good, gives you grit, and impresses others-but can make you an arrogant jerk who doesn't improve. Low confidence drives expertise and likability but feels terrible and signals incompetence. The solution? Throw out the confidence paradigm entirely. University of Texas professor Kristin Neff suggests replacing self-esteem with "self-compassion." Research shows self-compassion provides all the benefits of self-esteem without the downsides. People with self-compassion see themselves more accurately while forgiving their failures, unlike those focused on self-esteem who often delude themselves to feel good. Self-compassion fosters genuine compassion for others rather than reducing empathy. Studies show it predicts better romantic partnerships than self-esteem does. It also increases happiness, optimism, and initiative while decreasing anxiety and depression. Unlike self-esteem, which is either delusional or contingent on constant achievement, self-compassion allows you to accept imperfection without judgment. Contrary to concerns, self-compassion doesn't make you passive-it actually reduces procrastination and increases grit by removing fear of failure. It's easier to maintain than self-confidence because you don't need constant validation. To develop self-compassion: talk to yourself kindly, accept your fallibility, and recognize failures without catastrophizing. Studies show writing self-compassionate thoughts and practicing meditation improves outcomes.

들리는 모든 단어를 눈으로 확인하세요

세상에서 가장 발칙한 성공 법칙의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Finding Work-Life Balance in a Workaholic World

Despite popular myths about functioning on little sleep, research shows only 1-3% of the population are genuine "short sleepers" with a genetic mutation of the hDEC2 gene. These rare individuals are naturally upbeat and emotionally resilient. For everyone else, sleep deprivation causes serious cognitive impairment-as demonstrated by Randy Gardner who, after staying awake for eleven days, experienced slurred speech, hallucinations, and even believed he was someone else entirely. Sleep deprivation fundamentally alters brain function. UC Berkeley research shows that when students stayed awake for 35 hours, their amygdala response to negative stimuli increased by 60%, making it nearly impossible to maintain positive emotions. Your morning mood affects your entire workday, with those first two hours (roughly 8:00-10:30 AM) typically being your most productive. Wasting this time being exhausted undermines performance dramatically. The consequences extend beyond productivity-British research following white-collar workers found that reducing sleep from 6-8 hours increased mortality risk years later. Work is the primary "sleep thief," creating a dangerous paradox: companies that would fire you for being drunk allow conditions that effectively make you drunk through sleep deprivation. The modern work-life balance dilemma resembles Spider-Man's symbiote costume-initially beneficial but secretly draining. Our jobs often start as exciting opportunities but gradually consume our lives, leaving us exhausted yet unable to break free. In today's world, we face impossible expectations and constant choices. Technology has eliminated boundaries-work is always available, making every moment with family a deliberate choice rather than the default. As one executive noted about smartphones: "I love the thing and I hate it at the same time. The reason I love it is that it gives me so much power. And the reason I hate it is that it has so much power over me." The solution isn't "sequencing"-postponing family for career then happiness later. As Clay Christensen notes, "By the time serious problems arise in relationships, it often is too late to repair them." Instead, we need personal definitions of success based on four metrics: Happiness (enjoying), Achievement (winning), Significance (counting to others), and Legacy (extending). To achieve work-life balance, first track where your time actually goes-write down each hour's activities for a week. Note which hours contribute to the four key areas. Identify "hot spots" where you waste time or overemphasize one area at the expense of others. Look for patterns that produce disproportionate results. Don't assume your boss won't allow changes for better work-life balance. Have a direct conversation about your role and expectations, framing it as a win-win. Ask for clarity on how much time should be spent on "shallow work" (emails, meetings) versus "deep work" that produces results. To-do lists fail because they don't account for time constraints. Georgetown professor Cal Newport advocates "fixed schedule productivity"-deciding when to leave work and scheduling tasks by priority instead of making endless lists. This creates boundaries and forces efficiency.

8장

The Alignment Theory of Success

Martin Pistorius's remarkable journey exemplifies the power of alignment and determination. After being "locked in" his own body for years due to a mysterious illness at age 12, he regained consciousness but remained trapped, aware of everything yet unable to communicate. When he finally regained some physical control and doctors discovered his consciousness at age 25, he pursued his dreams with extraordinary focus. Within two years, he secured an office job doing basic computer work, then taught himself web design through online courses. He launched his own successful web development company, completed a computer science degree, authored "Ghost Boy" - a memoir that reached international acclaim, mastered driving with adaptive controls, and found love with Joanna, whom he married in 2009. Despite continuing to rely on a wheelchair and computer-assisted speech, Martin's story demonstrates how alignment between personal capability and chosen direction can lead to extraordinary outcomes. Success manifests in countless forms - from climbing Mount Everest to mastering origami, from building a billion-dollar company to raising well-adjusted children. Benjamin Bloom's groundbreaking research studying 120 elite performers across different fields revealed that innate talent rarely determines ultimate achievement. His studies showed that with proper instruction, practice conditions, and motivation, approximately 95% of people could reach high levels of competency in any field. This is exemplified by cases like Nigel Richards, who won the French Scrabble World Championship without speaking a word of French, simply by memorizing the French dictionary and understanding pattern recognition. The fundamental principle of success is alignment - creating harmony between your authentic self and your chosen environment. This involves multiple dimensions: matching your skills and interests to your professional role, cultivating relationships with people who share your values and support your growth, crafting a personal narrative that resonates with others and motivates action, developing a network that opens opportunities, maintaining resilient confidence while learning from setbacks, and balancing what psychologists call the "big four" areas of life: work, relationships, health, and purpose. The most vital alignment occurs in relationships, particularly with those closest to us who foster our growth and support our dreams. The Harvard Grant Study, which followed 268 men for over 75 years, found that those with strong relationships at age 47 earned an average of $141,000 more annually than their peers with weaker social connections. These relationships provide not just emotional support but also practical advantages through expanded networks, opportunities, and resilience during challenges. The ancient wisdom of the Oracle at Delphi - "Know thyself" - remains the foundation of successful alignment. This self-knowledge must then be actively matched to environmental opportunities: choosing the right context for your abilities (your "pond"), leveraging your natural strengths rather than fixing weaknesses, developing a personal story that drives motivation, making calculated "little bets" to test possibilities, and using the WOOP method (Wish, Outcome, Obstacle, Plan) to transform aspirations into concrete achievements.

★★★★★

세상에서 가장 발칙한 성공 법칙 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

세상에서 가장 발칙한 성공 법칙의 핵심 주제

conventional wisdom debunking
signature strengths alignment
rule-breaking success
filtered vs unfiltered leadership
orchids and dandelions theory

세상에서 가장 발칙한 성공 법칙의 명언

Schools reward conformity, not innovation.
Violence is actually counterproductive for criminal organizations.
Crime creates gangs.
We mistake kindness for weakness.
Valedictorians aren't likely to be the future's visionaries.

세상에서 가장 발칙한 성공 법칙의 등장인물

Eric BarkerAuthor who examines the science of success
Gautam MukundaResearcher who studied filtered vs. unfiltered leaders
Glenn GouldEccentric pianist used as a case study for obsession

저자 소개

에릭 바커(Eric Barker)는 월스트리트 저널 베스트셀러인 *세상에서 가장 발칙한 성공 법칙(Barking Up the Wrong Tree)*의 저자이자 성공의 과학 분야를 선도하는 전문가로, 행동 심리학과 실행 가능한 커리어 전략을 결합합니다. 펜실베이니아 대학교를 졸업하고 보스턴 칼리지에서 MBA를, UCLA에서 MFA를 취득한 바커는 복잡한 연구 결과들을 생산성, 인간관계, 전문적 성장에 관한 매력적인 통찰로 정제해 냅니다.

그의 작업은 철학, 군사 생존 전술, 조직 심리학 등 다양한 분야를 아우르며 성취에 관한 통념에 도전합니다. 바커의 인기 블로그인 Barking Up the Wrong Tree는 10년 넘게 전 세계 독자들을 사로잡아 왔으며, 그의 과학적 근거에 기반한 분석은 뉴욕 타임스, 애틀랜틱, 타임지 등에 소개되었습니다.

전직 시나리오 작가이자 비디오 게임 제작자였던 그는 스토리텔링의 재능과 엄격한 데이터를 결합하여 독자들이 일과 삶에서 번창할 수 있도록 돕습니다. 세상에서 가장 발칙한 성공 법칙은 네이비 실(Navy SEALs)과 같은 조직에서 채택한 프레임워크를 포함하여 경영진, 교육자, 혁신가들에게 공감을 얻으며 현대 비즈니스의 고전이 되었습니다. 이 책은 15개 언어로 번역되었으며 전 세계적으로 50만 부 이상 판매되었습니다.

세상에서 가장 발칙한 성공 법칙 요약 다운로드

세상에서 가장 발칙한 성공 법칙 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

다른 사용자들도 좋아한 책

Psychobabble

Stephen Briers

The Upside of Irrationality

Dan Ariely

Anatomy of a Breakthrough

Adam Alter

The Big Leap

Gay Hendricks

Wisdom of Psychopaths

Kevin Dutton

Alchemy

Rory Sutherland

What the Dog Saw

Malcolm Gladwell

Plays Well with Others

Eric Barker

이 책에 대한 FAQ

더 알아보기

학습 계획

The Science of Self-Sabotage

This plan is essential for high-achievers and chronic caretakers who feel stuck in repetitive patterns of failure or burnout. It offers a deep dive into the neurobiology of behavior, making it ideal for anyone looking to reclaim control over their choices and mental well-being.

30 m•3 섹션

학습 계획

The Billionaire Mindset: From Frustration to Manifestation

This plan is designed for ambitious professionals feeling stuck in their current career trajectory. It bridges the gap between emotional intelligence and strategic execution, making it essential for anyone ready to transition from frustration to high-level success.

3 h•4 섹션

학습 계획

The Psychology of Growth

This plan is essential for entrepreneurs and marketers who want to move beyond surface-level tactics and master the science of persuasion. It provides a deep dive into how the human brain makes decisions, making it perfect for anyone looking to increase conversion rates through psychological insight.

1 h 36 m•4 섹션

학습 계획

The Science of Unbreakable Discipline

Traditional grit often fails because it ignores how the brain actually functions. This plan is designed for high-performers and chronic procrastinators who want to leverage neuroscience and environmental design to achieve long-term goals without the constant struggle of mental fatigue.

2 h•4 섹션

학습 계획

The Neuroscience of Manifestation

This plan bridges the gap between self-help and science, offering a biological perspective on achieving goals. It is ideal for high-performers and skeptics alike who want to leverage brain science to increase their personal agency and effectiveness.

1 h 30 m•3 섹션

학습 계획

Money, Power, and Human Weirdness

This plan is essential for ambitious individuals who want to master the hidden forces of psychology and strategy that govern success. It is designed for those looking to build lasting wealth while navigating complex social hierarchies and global trends with clarity.

1 h 36 m•4 섹션

학습 계획

The Behavioral Science of Reading People

This plan is essential for professionals in leadership, negotiations, or law enforcement who need to look beyond surface-level interactions. It provides a scientific framework for interpreting human behavior and uncovering the truth in high-stakes environments.

30 m•3 섹션

학습 계획

Wealth with Peace: Naval, Burkeman & Manson

This curriculum bridges the gap between financial independence and mental tranquility by blending modern entrepreneurship with timeless philosophy. It is designed for ambitious professionals who want to achieve high-level success without sacrificing their sanity or sense of purpose.

4 h 7 m•5 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

4장

세상에서 가장 발칙한 성공 법칙

개요세상에서 가장 발칙한 성공 법칙 개요

한 권의 책, 다양한 듣기 방식.

The Paradox of Success: Why Everything You Know Is Wrong

When Breaking the Rules Leads to Extraordinary Success

들리는 모든 단어를 눈으로 확인하세요

The Nice Guy's Guide to Winning

The Strategic Art of Quitting

세상에서 가장 발칙한 성공 법칙에서 더 많은 것을 얻으세요

The Power of Connection

The Confidence Paradox

들리는 모든 단어를 눈으로 확인하세요

Finding Work-Life Balance in a Workaholic World

The Alignment Theory of Success

세상에서 가장 발칙한 성공 법칙 완독을 축하합니다

세상에서 가장 발칙한 성공 법칙의 핵심 주제

세상에서 가장 발칙한 성공 법칙의 명언

세상에서 가장 발칙한 성공 법칙의 등장인물

저자 소개

세상에서 가장 발칙한 성공 법칙 요약 다운로드

다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Barking Up the Wrong Tree about?

Who should read Barking Up the Wrong Tree?

Is Barking Up the Wrong Tree worth reading?

What are the main concepts in Barking Up the Wrong Tree?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Paradox of Success: Why Everything You Know Is Wrong

When Breaking the Rules Leads to Extraordinary Success

들리는 모든 단어를 눈으로 확인하세요

The Nice Guy's Guide to Winning

The Strategic Art of Quitting

세상에서 가장 발칙한 성공 법칙에서 더 많은 것을 얻으세요

The Power of Connection

The Confidence Paradox

들리는 모든 단어를 눈으로 확인하세요

Finding Work-Life Balance in a Workaholic World

The Alignment Theory of Success

세상에서 가장 발칙한 성공 법칙 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

세상에서 가장 발칙한 성공 법칙 개요