What is *A History of Fake Things on the Internet* about?

*A History of Fake Things on the Internet* by Walter Scheirer traces the evolution of digital deception, from 19th-century photo manipulation to AI-driven deepfakes. It analyzes how technological advancements enabled fake content creation and examines societal impacts like eroded trust and viral conspiracy theories. The book argues that human behavior—not just technology—drives these challenges, blending historical case studies with insights into hacker culture and media forensics.

Who should read *A History of Fake Things on the Internet*?

This book is essential for tech enthusiasts, digital historians, and anyone concerned about misinformation. Educators, policymakers, and social media users will gain tools to critically assess online content. Scheirer’s accessible analysis of AI ethics and media literacy also appeals to readers interested in cybersecurity or the cultural implications of emerging technologies.

Is *A History of Fake Things on the Internet* worth reading?

Yes—it’s a timely, rigorously researched guide to understanding digital deception’s roots and consequences. Scheirer combines technical expertise (e.g., explaining deepfake algorithms) with cultural criticism, offering actionable strategies to combat misinformation. Its exploration of early internet hoaxes and modern AI threats makes it relevant for both general readers and professionals in tech or journalism.

How does Walter Scheirer explain the rise of deepfakes?

Scheirer traces deepfakes to advancements in machine learning and generative adversarial networks (GANs), which enable hyper-realistic synthetic media. He highlights how these tools build on earlier innovations like Photoshop and CGI, emphasizing that human creativity—not just technology—propels their misuse. The book warns about deepfakes’ potential to undermine political systems and personal reputations.

What historical examples of internet fakes does the book cover?

The book details pre-internet hoaxes like 19th-century spirit photography and 1980s BBS-era pranks. It analyzes early viral deceptions like the “Dancing Baby” meme (1996) and “All Your Base Are Belong to Us” (2001), showing how they laid groundwork for modern misinformation tactics. Scheirer also explores conspiracy theories like QAnon and flat-earth movements.

How does *A History of Fake Things on the Internet* address AI ethics?

Scheirer argues that AI’s capacity to generate convincing fakes demands new ethical frameworks for tech development. He advocates for “human-centric AI” that prioritizes transparency and accountability, citing Catholic Social Teaching principles. The book urges researchers to consider societal harms when designing tools like large language models.

What practical advice does Scheirer offer to spot fake content?

Scheirer recommends reverse-image searches, metadata analysis, and AI-detection tools like Deepware Scanner. He emphasizes critical thinking: checking sources, verifying claims across platforms, and understanding common manipulation tactics (e.g., emotional manipulation in deepfake audio). The book also advises reporting suspicious content to fact-checking organizations.

How does this book compare to *Virtue in Virtual Spaces* by Scheirer?

While *Virtue in Virtual Spaces* (2024) focuses on ethical tech design through a philosophical lens, *A History of Fake Things* provides a technical and cultural history of digital deception. Both books address AI’s societal impact, but the latter delves deeper into specific case studies of misinformation, making them complementary reads.

인터넷 가짜들의 역사

월터 샤이어

3.38(61 Reviews)

인터넷 가짜들의 역사 개요

"인터넷 가짜 정보의 역사(A History of Fake Things on the Internet)"에서 월터 샤이어(Walter Scheirer)는 디지털 기만이 어떻게 픽셀화된 장난에서 외교적 위기를 초래하는 딥페이크로 진화했는지 밝힙니다. 약 70%의 사람들이 가짜 뉴스를 접하고 있는 상황에서, 이 스릴 넘치는 디지털 암흑가 투어는 포스트 트루스(탈진실) 시대를 위한 필수적인 "3중 점검 규칙"을 제시합니다.

전달 방식을 선택하세요

한 권의 책, 다양한 듣기 방식.

인터넷 가짜들의 역사의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Digital Masquerade: Exploring Our Collective Virtual Imagination

In 2016, a photo showing Donald Trump meeting with Russian officials circulated widely online, causing outrage among political observers. The image appeared genuine, with proper lighting, consistent shadows, and natural-looking interactions between subjects. There was just one problem: the meeting never happened. The image was a sophisticated fake, one of countless manipulated photos flooding social media during that contentious election season. Walter J. Scheirer's "A History of Fake Things on the Internet" arrives at the perfect cultural moment to help us understand this phenomenon. Named one of Bill Gates' top reads of 2024 and praised by The New York Times as "essential reading for our post-truth era," Scheirer's work doesn't simply condemn digital fakery but explores its rich cultural history, revealing how manipulation has always been intertwined with human creativity. Drawing from his background as both a computer scientist and cultural historian, Scheirer offers a nuanced perspective on why we create, share, and believe fake content-and what it reveals about our collective imagination.

2장

The Internet as Extension of Human Imagination

Why is there so much fake content online? We're experiencing a rare civilizational transformation that's fundamentally altering our relationship with information and challenging our perception of existence. The global population now moves seamlessly between physical and virtual realities, with the Internet functioning as an extension of our collective imagination, filled with competing fictions. While this fuels unprecedented creativity and connection, it also harbors significant dangers, from widespread misinformation to the erosion of shared reality. The Pew Research Center has likened the Internet to a weapon of mass destruction due to its "corrosive power" when lacking reliable truth-sorting mechanisms. Their studies show that 64% of Americans say fabricated news stories cause confusion about basic facts, while 88% believe social media companies have at least some responsibility to prevent misinformation. Many blame specific social technologies, believing regulation could resolve our post-truth stalemate. But this perspective overlooks important questions: Do all falsehoods mislead? Are creators of false content always malicious? What would happen if fiction-enabling media were banned? Consider how platforms like Wikipedia, despite initial skepticism, have developed community-based verification systems that generally work. Bruno Macaes argues in "History Has Begun" that we should embrace rather than fear internet mythmaking, calling technology "the new holy writ, the inexhaustible source of the stories by which we order our lives." He points to examples like cryptocurrency communities, fan fiction networks, and virtual worlds as positive manifestations of collective imagination. Yet tension persists between creative expression and malicious deception when both use identical tools. The same mechanisms that enable collaborative storytelling also facilitate coordinated disinformation campaigns. Humans have always sought to transcend physical reality through imagination, leading us into myth. Claude Levi-Strauss observed that myths across cultures share remarkable similarities, suggesting they're an essential aspect of human thought. From ancient creation stories to modern urban legends, myths provide simplifications that resolve contradictions, relieving anxiety and creating new possibilities. For instance, creation myths worldwide often feature similar elements - chaos giving way to order, divine beings shaping reality - despite emerging independently. Humanity exists in parallel timelines: the physical world and the myth cycle, with mythical thinking being as rigorous as scientific thinking but applied to different domains. The internet has simplified reality in ways that echo ancient mythmaking, but at an unprecedented scale and speed. Adam Curtis's documentary "HyperNormalisation" suggests contemporary life has become an overwhelming stream of extraordinary events that governments can't handle. Politicians, business leaders, and tech utopians have created a simpler virtual world to escape real-world complexities. This represents the resurrection of the myth cycle that began in the 1970s, accelerated by technological developments like digital telephone switching, Ethernet, and TCP/IP protocols. Social media platforms, with their algorithmic feeds and echo chambers, function similarly to traditional myth-making structures, creating simplified narratives that help users make sense of an increasingly complex world. From QAnon to viral marketing campaigns, these modern myths spread faster and farther than ever before, shaping public opinion and behavior in profound ways.

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인터넷 가짜들의 역사의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Memes: The Ancient Art of Cultural Transmission

Internet memes didn't originate in the early 2000s-they're part of an ancient tradition of cultural transmission that spans millennia. Richard Dawkins, who coined the term "meme" in 1976, traced these cultural units back to antiquity, noting how Socrates' philosophical ideas remain vibrantly alive two millennia later through continuous replication and adaptation. The oral tradition emerged first, with Homeric poems like The Iliad and The Odyssey weaving mythology into compelling narratives that people accepted as historical truth despite their fantastical elements like gods, monsters, and supernatural interventions. Visual mediums followed as powerful meme vectors, with Greek pottery serving as an ancient equivalent to today's social media platforms. These ceramic vessels, found in households across the Mediterranean, didn't just preserve classical stories - they reimagined them through contemporary lens. Artisans decorated everyday objects with scenes showing heroes in comedic situations, gods in compromising positions, and ordinary citizens engaging in both mundane and extraordinary activities. These ancient artists employed recognizable character types and familiar settings much like today's Doge, Pepe, or Wojak characters serve as consistent templates for modern internet memes. The pottery's artistic language revealed what ancient people truly thought and experienced through sophisticated techniques still used in contemporary meme culture: parody, absurdist humor, visual puns, and exaggerated features. Scholars have discovered examples of nonsense writing on ancient artifacts - strings of letters that made no literal sense but carried cultural meaning, functioning remarkably similarly to modern absurdist memes like "covfefe" or "stonks." Ancient historical writing demonstrated a fascinating relationship with truth that parallels modern internet culture. Herodotus' Histories, while considered the foundation of Western historical scholarship, contains numerous impossible tales presented as fact - from gold-digging ants "bigger than foxies" to phoenix birds and flying snakes. Later writers like Pliny the Elder and Aelian perpetuated these fantastic stories without critical examination. This wasn't simply due to scientific ignorance; ancient audiences actively expected historical accounts to incorporate mythical elements, understanding that these served to convey deeper cultural truths and moral lessons. Today's digital infrastructure has become an unprecedented cradle for both factual and fictional content. The year 2016 marked a milestone when global internet traffic exceeded one zettabyte (one trillion gigabytes) for the first time, reflecting explosive growth in multimedia content creation and sharing. With over 70% of Americans actively using social media platforms and users spending more than four hours daily on smartphones, the distinction between content consumer and creator has effectively disappeared. Nearly all shared digital content undergoes some form of modification, from subtle automatic camera enhancements to deliberate manipulations, creating a modern parallel to ancient practices of cultural remixing and reinterpretation.

4장

Hackers: The Original Digital Mythmakers

The world of computer hackers defies the stereotypical portrayal of socially awkward nerds committing crimes online. From the 1980s to early 2000s, an extraordinary subculture emerged focused on using technology in unintended ways. These hackers operated pseudonymously with handles that protected their identities while adding to the mystique. The scene attracted diverse participants: counterculture figures resisting authority through network misuse, trained engineers seeking creative freedom beyond their day jobs, artistic individuals exploring computing as a new medium, and countless rebellious teenagers and college students. One remarkable example of hacker mythmaking involved the Cult of the Dead Cow, who perpetrated an elaborate hoax culminating at the 1993 HoHoCon hacker conference. They created a fictional character named "Quentin" who supposedly appeared on NBC's Dateline program revealing government UFO secrets. When asked who remembered this follow-up Dateline episode featuring the mysterious Quentin, half the audience raised their hands-despite no such episode ever airing. The group played a grainy, fake Dateline clip featuring one member's sister as Quentin, presenting "evidence" of a massive cover-up involving NASA, the Apollo 1 fire, and an astronaut who supposedly received bionic enhancements to survive the disaster. Their fabricated story cleverly incorporated elements from the 1970s TV show "The Six Million Dollar Man," creating a prototype for modern conspiracy theories by weaving factual elements with obvious fiction. The prank successfully exploited news media, bulletin board system communities, and live audiences, becoming legendary within hacker culture. This case reveals how the news media bears responsibility for creating conditions where hacker pranks flourished. Jim Thomas, editor of Computer Underground Digest, experienced this firsthand when a Dateline producer contacted him seeking sensational "hacker busts" while ignoring serious computer crimes. Despite its questionable journalistic practices-including staging truck explosions and pursuing predator stings that led to tragedy-Dateline remained influential. Hackers exploited journalists' desire for sensational stories by feeding them fabrications, including tales about moving satellites. The same vulnerabilities persist today, with political actors exploiting reporters seeking sensational scoops.

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5장

The Photographic Illusion: From Darkroom to Digital

Photo manipulation isn't new to the digital age-it's been a fixture of media for nearly two centuries. Even in the 1970s, photographers could alter images using darkroom techniques. Since photography's invention, retouching became so common that finding unaltered photographs was difficult. One of the earliest fake photos was Hippolyte Bayard's 1840 "Self Portrait as a Drowned Man," which depicted the photographer as a corpse to protest being overlooked for his photographic innovations. By the late nineteenth century, darkroom specialists had developed sophisticated techniques for photo doctoring that fell into two categories: deletion or insertion of details. Early cameras produced remarkably high-quality images that captured fine details-sometimes too many for vain subjects. Retouching negatives to remove blemishes became standard practice in photography studios. For removing entire people, photographers used cropping, effacement (selectively cutting negatives), or blocking (painting over people and filling the void with matching background). Albania's leader Enver Hoxha routinely purged enemies from photos, sometimes leaving behind chilling details like shoes of the erased subjects-a stark warning about his control over reality. Newly created voids in photos could be filled with cutouts from other images to create photomontages. At the turn of the twentieth century, whimsical photomontage postcards became popular collectibles, featuring people in outer space, human-headed chimeras, and subjects posing with impossibly giant objects. Another clever technique was double exposure, which captured multiple images on the same negative-particularly effective for creating "spirit photography" that purportedly showed the living with ghostly images of their deceased loved ones. By the 1980s, digital cameras emerged alongside computer programs that could alter photographs. Digital editing offered distinct advantages: operations became reversible, new manipulations like geometric warping became possible, editing became accessible to untrained users, and digital images could be easily shared across computer systems. The most consequential operation for the social media era was text overlay, which embedded captions directly into images, paving the way for Internet memes.

6장

Photoshop: The Democratization of Visual Manipulation

The verb "to Photoshop" emerged through a remarkable combination of technological innovation and family collaboration. Thomas Knoll, a computer vision PhD student, and his brother John, an Industrial Light & Magic engineer, developed the software from Thom's image-processing algorithms. Both were sons of a photography-enthusiast professor who introduced them to imaging technology. While Thom worked on algorithms missing from existing graphic design software, John recognized their commercial potential. Their initial collection of code snippets evolved into an application with groundbreaking features like color image support and multiple file formats. John's innovation of plug-ins allowed users to add their own features, creating communities around the product. Adobe purchased distribution rights in 1988 and released the first commercial version in 1990, perfectly timed with the rise of multimedia technologies and the internet. John's early demos, featuring a photo of his girlfriend Jennifer that he would clone, showcased Photoshop's capabilities while foreshadowing how the software would transform image manipulation. By the late 1990s, "Photoshop" had become a verb, and the software had revolutionized industries from fashion to advertising by making previously time-consuming manipulations quick and accessible. On today's internet, Photoshopped versions of reality are as prevalent as those resembling real life. Memes have innovatively coupled photographic manipulation with jokes, transforming what was once oral entertainment into visual exchange. While it's technically possible to detect that an image has been edited, determining whether it contains malicious content remains challenging. Despite efforts by Adobe's Content Authenticity Initiative and DARPA's forensics research programs, technological solutions remain elusive. Recent headlines warn of an "information apocalypse" threatening to "rewrite history," but such alarmism overlooks that virtually all digital photos undergo some form of manipulation through computational photography and social media filters. Rather than focusing on technological solutions, we might better address the deeper human desire to escape reality and enter imaginative alternatives. The real issue isn't accuracy but how we incorporate content into decision-making and culture.

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인터넷 가짜들의 역사의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Cheat Codes: The Allure of Hidden Knowledge

Early computer users were captivated by accessing digital spaces beyond ordinary reach. The vast complexity of computer technology offered tantalizing opportunities for discovery, with users sometimes stumbling upon secrets that unlocked seemingly impossible realms. The most recognizable manifestation of this phenomenon was the video game cheat code, which exemplified the thrill of discovering hidden digital pathways. These codes became "the currency of cool" according to former GamePro editor Dan Amrich, with rumors spreading across high school cafeterias before landing on bulletin board systems. This fascination with hidden knowledge extended to the hacker underground, where technical files on hacking and phreaking created an information asymmetry that challenged even experts in distinguishing real from fake content. The "Blotto box" exemplifies early phone phreak pranks-a mythical device allegedly capable of disabling all phones in an area code, attributed to "King Blotto" of the Legion of Doom. These fake plans blended technical jargon with apocalyptic claims about generating enough voltage to electrocute phone users, becoming legendary despite their implausibility. As the underground hacking scene began professionalizing into the computer security industry, an ideological war erupted between competing factions. The blackhats viewed industry transitions as betrayal of hacking's core philosophy, seeking to protect their subculture by intimidating those marketing their skills commercially. They exposed security flaws in whitehats' products, highlighting that with enough resources, any system could be compromised regardless of countermeasures-revealing elements of fakery inherent in the emerging computer security business. Blackhat hackers weaponized underground publications against whitehats, with Gobbles Security becoming particularly infamous. Their deliberately outrageous claims often found believers despite their absurdity. In early 2003, they released an advisory claiming they worked for the RIAA to create "virii/worm hybrids" to attack file-sharing networks-a fabrication that nearly secured them a TechTV interview. The group's broken-English advisories confused well-meaning people who offered to help rewrite them, missing their intentionally goofy style. These textfiles functioned as "cheat codes for life" by blending fact and fiction into plausible digital windows into imagination. They created a parallel reality where hackers could access hidden knowledge and power, reinforcing the community's identity while simultaneously undermining efforts to commercialize and regulate their subculture.

8장

The Self-Fulfilling Prophecies of Media Forensics

Self-fulfilling prophecies pervade science and technology when experts make seemingly inevitable predictions using compelling rhetoric like "It is inescapable" or "All data point to this happening." This pattern is particularly bewildering in scientific communities that should prioritize skepticism over proclamations of inevitability. Media forensics emerged as a field attempting to solve a problem that didn't yet exist. The discipline comprises two core parts: computer vision (pioneered by Hany Farid, using physics-based and machine-learning models to detect forgery clues) and signal processing (developed by Jessica Fridrich, who introduced sensor fingerprinting and techniques to identify image manipulation). For its first two decades, media forensics struggled with a fundamental issue-the lack of actual malicious digital photo manipulations to study. Researchers resorted to creating their own fake examples, inadvertently providing blueprints for the very manipulations they sought to prevent. The field was heavily influenced by fiction like Michael Crichton's "Rising Sun," which imagined perfect digital fakes upending courtroom evidence. The field's growth was dramatic-from just 14 academic papers in 2004 to 440 in 2020-with researchers consistently arguing that preserving digital media integrity was the only defense against fake content. However, this purely technical perspective disregarded the cultural complexities of internet media consumption. As demonstrated by the 9/11 "tourist guy" photo that spawned numerous memes, internet users were more comfortable with competing realities than experts anticipated, treating the internet as a creative space rather than a factual database. The media forensics community's early prophecies about perfect digital fakes have come true, but not in the way they expected. While sophisticated fakes exist, the most disruptive forms of fakery are often crude but socially damaging images like memes. Researchers like Nasir Memon acknowledge this disconnect: "Real shit has been happening on the Internet for over a decade." Perhaps most concerning is the rise of falsified scientific images, with journals like Nature reporting "up to one-fifth of published life-sciences papers contain at least one digitally altered image," some intentionally modified to change experimental results.

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9장

Beyond Prediction: The Limits of AI Clairvoyance

We live with persistent unease about the future, often leading desperate people to make bad decisions. Like King Saul consulting the Witch of Endor when faced with the Philistine army-only to receive a prophecy of doom-we crave stability amid uncertainty. The desire to predict the future persists despite thousands of years of admonitions against clairvoyance. Today, this manifestation has taken a curious turn: the seer has shape-shifted into a computer algorithm. Generative adversarial networks can synthesize photorealistic images by learning from vast datasets-often scraped from social media platforms like Facebook and Instagram. The Montreal group's climate change visualization model uses 300 x 300 pixel color images, creating a functionally infinite space of possible images that far exceeds the number of atoms in the universe. This makes evaluating prediction accuracy nearly impossible, as there are no predefined thresholds for similarity between predicted and actual future images. The greatest challenge for prediction is novelty-completely unexpected events that no model can anticipate. Donald Rumsfeld's famous "unknown unknowns" concept captures this problem perfectly. AI algorithms are particularly vulnerable because they're trained on limited historical data that necessarily undersamples reality. They fail to generalize beyond immediate experience and struggle with new environmental conditions. AI prediction failures abound: algorithms couldn't accurately forecast six life outcomes for 4,000 families despite having 13,000 data points; facial recognition systems claiming to identify "future criminals" exploited dataset irregularities; and job candidate assessment tools discriminate against diverse applicants absent from training data. The core problem with AI technologies attempting to predict the far future is their vulnerability to exploitation by scammers preying on society's anxiety. Beyond scams lies a deeper ethical dilemma: audiences viewing climate-change predictions might focus on individual solutions (like fortifying their property) while ignoring necessary systematic global changes. This misdirects attention from the fundamental problem. The solution is simple: learn from the past and react to the present. We already know climate change's current impact and what's needed: drastically reduced fossil-fuel consumption, increased clean energy investment, reconfigured transportation, and modernized infrastructure.

10장

Toward a Creative Digital Future

The foundation for today's virtual reality began in 1965 when computer graphics pioneer Ivan Sutherland described digital displays as "a looking glass into a mathematical wonderland," echoing Marshall McLuhan's view of electric circuitry as "an extension of the central nervous system." Early Internet visionaries like John Perry Barlow recognized the network's potential as "a realm bounded only by human imagination." Initially limited by slow hardware and immature software, this vision became more achievable in the early 2000s with broadband, smartphones, and massive data centers. As venture capitalist Marc Andreessen observed in 2007, the world became "malleable" through software, which was "eating the world" by virtualizing physical services. Now, AI promises to transform this landscape further, with NVIDIA CEO Jensen Huang declaring "AI is going to eat software." This evolution leads toward the "metaverse," described by Meta's Mark Zuckerberg as an "embodied internet" that will progress from augmented reality on smartphones to peripherals that create immersive experiences and eventually to brain-computer interfaces. The creative potential of technology has democratized what was once exclusive to professionals. The DIY attitude that drove computer hackers, digital artists, and AI researchers now extends to nearly everyone with a smartphone. While AI's progress in technical applications like disease diagnosis has been slower than expected, its creative capabilities are surging forward. Visual artists quickly recognized this potential, leading to collaborations between artists and AI researchers. While Christie's made headlines selling AI-generated art for $432,500 in 2018, the most interesting developments are happening in community art. Platforms like Art Blocks and Brain Drops have established communities generating art directly onto blockchains, while user-friendly interfaces like Artbreeder allow anyone to modify an image's "genes." When addressing fake content online, we must avoid extreme reactions like abandoning social media or imposing draconian content controls. Instead, we should evaluate whether technologies that enable fake content might contribute to humanity's common good. Philosopher Shannon Vallor offers a virtue-based framework for ethical technology assessment, asking whether technologies promote good within and beyond communities. This approach requires distinguishing between harmful uses (like political disinformation targeting opponents) and beneficial ones (like satire). We must move beyond excessive pessimism about internet fictions. As McLuhan quoted Whitehead, "It is the business of the future to be dangerous"-risk accompanies the unknown, but shouldn't paralyze us. The problems with fake content are manageable through existing norms and functional politics. Understanding media context is essential for interpreting digital fakes, as they express myth cycles propagating through new communication technologies. McLuhan's concept of the "global village" reframes myth cycles in technological terms, suggesting that "electric technology fosters and encourages unification and involvement." The global village needs its dark alleys to capture the full human experience, requiring us to think deeply about what we encounter.

★★★★★

인터넷 가짜들의 역사 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

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인터넷 가짜들의 역사의 핵심 주제

digital misinformation history
online mythmaking
internet meme evolution
virtual reality imagination
post-truth cultural impact

인터넷 가짜들의 역사의 명언

The Internet functioning as an extension of our collective imagination.
Do all falsehoods mislead?
Technology [is] the new holy writ.
Humans have always sought to transcend physical reality through imagination.
Myths provide simplifications that resolve contradictions.

인터넷 가짜들의 역사의 등장인물

Walter J. ScheirerAuthor, computer scientist, and historian
Bruno MacaesAuthor who argues for embracing internet myths
Claude Levi-StraussAnthropologist who studied universal myth cycles
Adam CurtisDocumentary filmmaker who explored virtual worlds

저자 소개

월터 샤이러(Walter Scheirer)는 노트르담 대학교의 데니스 O. 도티(Dennis O. Doughty) 공학 석좌 교수이자, 디지털 기만의 진화를 획기적으로 탐구한 저서 인터넷 가짜들의 역사(A History of Fake Things on the Internet) (스탠퍼드 대학교 출판부)의 저자입니다.

세계적으로 인정받는 AI 윤리학자이자 컴퓨터 비전 분야의 선구자인 샤이러 교수는 미디어 포렌식 분야의 기술적 전문성과 기술이 사회에 미치는 영향에 대한 인문학적 분석을 결합합니다. 머신러닝 및 정보 보안에 관한 그의 연구는 IEEE 컴퓨터 학회 패턴 분석 의장 및 컴퓨터 비전 재단 이사로서의 역할을 바탕으로 하며, 이 책에서 다루는 정보 왜곡 생태계 분석의 토대가 되었습니다.

샤이러 교수의 학제 간 접근 방식은 컴퓨터 과학과 국제 관계라는 두 분야의 교육 배경에서 비롯되었으며, 이는 곧 출간될 저서 가상 공간에서의 미덕: 가톨릭 사회 교리와 기술(Virtue in Virtual Spaces: Catholic Social Teaching and Technology) (Liturgical Press 2024)에도 반영되어 있습니다. 그는 *원자력 과학자 회보(Bulletin of the Atomic Scientists)*의 빈번한 기고자이며, 그의 연구는 100개 이상의 기술 간행물에 인용되었습니다.

인터넷 가짜들의 역사는 디지털 문화의 윤리적 과제를 이해하기 위한 핵심 텍스트로 전 세계 대학에서 채택되었습니다.

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[2604.26965] The Impact of AI-Generated Text on the Internet

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Dead Internet Theory: The Synthetic Feedback Loop

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Anthropic AI used fake profiles to target people in hack ...

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Cybersecurity Screening: Stop LinkedIn Hiring Takeovers

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Claude Mythos and the New Social Engineering

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Digital Ghosts: The Claude Mythos Deception 책 표지

AI used new levels of 'autonomy and deception' to trick people in safety test

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Digital Ghosts: The Claude Mythos Deception

When Perfect Copies Fool Human Detection 책 표지

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When Perfect Copies Fool Human Detection

The AI Takeover: From Myth to Machine 책 표지

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The AI Takeover: From Myth to Machine

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Truth, Trust, and Public Reason

In an era of deep polarization and digital manipulation, understanding the architecture of truth is a vital survival skill. This plan is designed for citizens, professionals, and students who want to navigate modern information ecosystems with skepticism and intellectual integrity.

1 h 12 m•3 섹션

학습 계획

Social media effects review

Social media has become deeply embedded in daily life, yet most users remain unaware of its engineered design and far-reaching consequences on mental health and society. This learning plan is essential for anyone who uses social media and wants to understand its true impact while developing practical strategies to navigate the digital world more mindfully and intentionally.

4 h 32 m•4 섹션

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The history and future of ai

As AI reshapes every industry, understanding its origins and technical mechanics is essential for informed decision-making. This plan is ideal for professionals and curious learners who want to move beyond the hype to understand the ethics and future of superintelligence.

5 h 32 m•4 섹션

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Master self-deception

In a world full of cognitive shortcuts, understanding how we lie to ourselves is the ultimate competitive advantage. This plan is essential for leaders, decision-makers, and individuals seeking personal growth who want to strip away mental illusions and see reality clearly.

5 h 24 m•4 섹션

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History

This plan provides a comprehensive look at how human history is constructed and interpreted beyond just dates and facts. It is ideal for curious learners and students who want to develop critical thinking skills and understand the forces shaping our modern global society.

4 h 25 m•5 섹션

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AI & social media algorithm

As AI and social media algorithms increasingly shape what we see, believe, and do online, understanding these systems is essential for anyone who wants to be digitally literate in the 21st century. This learning plan is ideal for professionals, students, creators, and everyday users who want to move beyond passive consumption to critically engage with the technologies that influence public discourse, personal behavior, and societal outcomes.

5 h 10 m•4 섹션

학습 계획

Study MKUltra and manipulation techniques

Understanding the history and mechanics of psychological manipulation is essential for maintaining cognitive autonomy in the information age. This plan is designed for researchers, history buffs, and anyone seeking to protect themselves from modern propaganda and digital coercion.

5 h 11 m•4 섹션

학습 계획

Examine tech's impact on human behavior

This learning plan is essential for anyone seeking to understand how digital technologies are fundamentally reshaping human behavior, society, and consciousness. It's particularly valuable for professionals working in technology, policymakers, educators, and thoughtful citizens who want to critically engage with the ethical and philosophical dimensions of our increasingly AI-driven world. By examining the intersection of psychology, ethics, and technology, learners will gain the analytical tools needed to make informed decisions about technology's role in their lives and society.

5 h 27 m•4 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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@Matt, YC alum

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

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@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

2장

인터넷 가짜들의 역사

개요인터넷 가짜들의 역사 개요

한 권의 책, 다양한 듣기 방식.

The Digital Masquerade: Exploring Our Collective Virtual Imagination

The Internet as Extension of Human Imagination

들리는 모든 단어를 눈으로 확인하세요

Memes: The Ancient Art of Cultural Transmission

Hackers: The Original Digital Mythmakers

인터넷 가짜들의 역사에서 더 많은 것을 얻으세요

The Photographic Illusion: From Darkroom to Digital

Photoshop: The Democratization of Visual Manipulation

들리는 모든 단어를 눈으로 확인하세요

Cheat Codes: The Allure of Hidden Knowledge

The Self-Fulfilling Prophecies of Media Forensics

인터넷 가짜들의 역사에서 더 많은 것을 얻으세요

Beyond Prediction: The Limits of AI Clairvoyance

Toward a Creative Digital Future

인터넷 가짜들의 역사 완독을 축하합니다

인터넷 가짜들의 역사의 핵심 주제

인터넷 가짜들의 역사의 명언

인터넷 가짜들의 역사의 등장인물

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이 책에 대한 FAQ

What is A History of Fake Things on the Internet about?

Who should read A History of Fake Things on the Internet?

Is A History of Fake Things on the Internet worth reading?

How does Walter Scheirer explain the rise of deepfakes?

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1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Digital Masquerade: Exploring Our Collective Virtual Imagination

The Internet as Extension of Human Imagination

들리는 모든 단어를 눈으로 확인하세요

Memes: The Ancient Art of Cultural Transmission

Hackers: The Original Digital Mythmakers

인터넷 가짜들의 역사에서 더 많은 것을 얻으세요

The Photographic Illusion: From Darkroom to Digital

Photoshop: The Democratization of Visual Manipulation

들리는 모든 단어를 눈으로 확인하세요

Cheat Codes: The Allure of Hidden Knowledge

The Self-Fulfilling Prophecies of Media Forensics

인터넷 가짜들의 역사에서 더 많은 것을 얻으세요

Beyond Prediction: The Limits of AI Clairvoyance

Toward a Creative Digital Future

인터넷 가짜들의 역사 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

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