
Discover "1-2-3 Magic" - the #1 child discipline guide that's sold 2.1 million copies worldwide. Could a simple counting method transform your parenting? Pediatricians recommend this revolutionary system that stops tantrums without yelling, creating peaceful homes in just three steps.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Your four-year-old melts down in Target because you won't buy the cereal with the cartoon character. Your eight-year-old argues about everything-bedtime, homework, why the sky is blue. Your siblings fight so constantly you've considered installing a referee whistle around your neck. Sound familiar? Here's the truth most parenting books won't tell you: your children aren't misbehaving because you're doing something wrong. They're misbehaving because they're children, and children aren't miniature reasonable adults-they're wild, emotional, gloriously irrational little humans who need training, not negotiation. Thomas W. Phelan's "1-2-3 Magic" has sold over 1.8 million copies and been translated into twenty-two languages not because it's complicated, but because it's breathtakingly simple. It works because it abandons the exhausting myth that children will behave if we just explain things better. Instead, it offers three straightforward steps: stop bad behavior with counting, encourage good behavior with structured tactics, and strengthen your relationship through genuine connection. No psychology degree required-just consistency, calmness, and the courage to stop talking so much. We've all been there. Your child refuses to turn off the iPad for dinner, so you explain why family meals matter. When that fails, you offer incentives. Then you argue. Then you yell. Sometimes you even threaten consequences you don't really mean. Welcome to what Phelan calls the "Talk-Persuade-Argue-Yell-Hit Syndrome"-a predictable spiral that starts with a dangerous assumption: that children are basically reasonable, unselfish miniature adults who just need more information. They're not. Children are born completely unreasonable and self-centered. That's not a character flaw-it's developmental reality. Expecting a five-year-old to respond to logical arguments about nutrition is like expecting your dog to appreciate your explanation of why he shouldn't eat garbage. The cognitive machinery simply isn't there yet. This explains why intelligent, well-meaning parents find themselves exhausted and bewildered. They're applying adult-to-adult communication strategies to beings who operate on entirely different frequencies. Think of early parenting less as a democracy and more as what Phelan calls "benevolent dictatorship"-you're not negotiating with terrorists, you're training wild animals (lovingly, of course). As children mature, you gradually transition toward democracy, but that progression takes years, not weeks. Understanding this single principle-that children aren't little adults-transforms everything. Once you stop expecting adult-level reasoning, you can adopt strategies that actually work with their developmental reality rather than fighting against it.
1-2-3 Magic의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
1-2-3 Magic을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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