David Meerman Scott
출생: March 25, 1961 – Boston, Massachusetts, United States
David Meerman Scott is an American marketing strategist and business author focused on real-time marketing, public relations, sales, and customer engagement. He is best known for The New Rules of Marketing & PR, along with books such as Newsjacking and Fanocracy; The New Rules became an international bestseller translated into 29 languages.
전기 및 작가의 여정
David Meerman Scott built his career at the intersection of markets, media, and timing. Raised in suburban Connecticut, he attended Kenyon College in Ohio, where he later wrote that the school taught him how to think and how to write, skills he has framed as central to everything that followed. After college he began on a Wall Street bond trading desk, then moved into the real-time financial information business, eventually living for years in Tokyo and Hong Kong before returning to the United States for senior marketing roles at public technology companies. The decisive turning point came in 2002, when he was fired from a CMO post and turned fully toward independent writing, speaking, and advising. ((https://www.davidmeermanscott.com/blog/2009/06/social-media-is-the-new-punk-rock.html))
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인기 도서
The New Rules of Sales and Service
David Meerman Scott
A guide to modern sales and service strategies using digital tools, real-time engagement, and storytelling to grow your business.
New Rules of Marketing and PR
David Meerman Scott
A groundbreaking guide to modern digital marketing strategies, empowering businesses to connect directly with their target audience online.
Newsjacking
David Meerman Scott
Master the art of injecting your ideas into breaking news stories to generate massive media coverage and boost your brand.
The New Rules of Sales and Service
David Meerman Scott
A guide to modern sales and service strategies using digital tools, real-time engagement, and storytelling to grow your business.
New Rules of Marketing and PR
David Meerman Scott
A groundbreaking guide to modern digital marketing strategies, empowering businesses to connect directly with their target audience online.
Newsjacking
David Meerman Scott
Master the art of injecting your ideas into breaking news stories to generate massive media coverage and boost your brand.
더 알아보기
Marketing, Love & Social Skills Mastery
Marketing, Love & Social Skills Mastery
This comprehensive plan bridges the gap between professional persuasion and personal connection, essential for anyone looking to excel in both their career and private life. It is ideal for ambitious individuals, entrepreneurs, and professionals who want to master the art of influence, attraction, and social magnetism.
Marketing, History, Inspiration & Memoirs
Marketing, History, Inspiration & Memoirs
This plan bridges the gap between technical marketing strategy and the human stories behind business success. It is ideal for aspiring entrepreneurs and marketers who want to combine psychological insights with historical inspiration to build a lasting brand.
Master Marketing and Creativity
Master Marketing and Creativity
In an era of information overload, the combination of strategic rigor and creative flair is essential for any professional looking to stand out. This plan is designed for entrepreneurs and aspiring marketers who want to master brand positioning and persuasive communication to drive real business growth.
Master Social Media Marketing & Lead Gen
Master Social Media Marketing & Lead Gen
This plan is essential for entrepreneurs and marketers looking to move beyond vanity metrics and generate tangible revenue from social media. It provides a comprehensive roadmap for transforming digital platforms into high-converting sales engines through data-driven strategy and storytelling.
Master Growth, Strategy & Human Science
Master Growth, Strategy & Human Science
In an era of rapid disruption, leaders must bridge the gap between hard business strategy and the nuances of human psychology. This plan is designed for entrepreneurs and executives looking to scale their impact by mastering both market positioning and behavioral science.
Become a better publicist
Become a better publicist
In an era of instant information, mastering the balance between traditional media relations and digital influence is essential for any communicator. This plan is designed for aspiring publicists and marketing professionals who want to build resilient brands and manage public perception effectively.
Read all Alex Hormozi business books
Read all Alex Hormozi business books
Alex Hormozi's frameworks provide a proven blueprint for entrepreneurs looking to move beyond stagnation and achieve exponential growth. This plan is ideal for business owners and sales professionals who want to master the art of value creation, customer acquisition, and operational excellence.
Understand marketing
Understand marketing
This learning plan is essential for anyone looking to build or advance their marketing career in today's competitive landscape. Whether you're an entrepreneur launching a product, a professional transitioning into marketing, or a marketer seeking to update your skills with modern digital strategies, this comprehensive curriculum covers both timeless principles and contemporary tactics. By combining foundational strategy with consumer psychology and digital growth techniques, you'll gain the complete skill set needed to drive real business results.
커뮤니티 의견
"David Meerman Scott is "the teacher's teacher in the world of social media."
— Michael Port
"David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong-arm force"
— Roy Young
"David Meerman Scott expertly and clearly lays out how to use many great new tools"
— Meredith Brooks
"David Meerman Scott goes far beyond technology and explores the ramifications of the web as it pertains to people"
— Jay Conrad Levinson
"David Meerman Scott not only offers good descriptions of digital tools available for public relations professionals, but also explains strategy"
— Karen Miller Russell
"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book"
— Robert Scoble
"Revolution is exactly what David Meerman Scott embraces and propels forward in this book"
— Don Dunnington
"David Meerman Scott shows you a multitude of ways to propel your company to a thought leadership position and drive sales"
— Jill Konrath
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
