
Ben Horowitz's culture-shaping manifesto reveals how actions define organizations. Recommended by McKinsey and tech leaders, it controversially draws leadership lessons from Genghis Khan and Toussaint Louverture. What if your company's success hinges not on what you say, but what you do?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
A middle manager at your company lies regularly. Everyone knows it. Yet he keeps getting promoted. You preach honesty in every meeting, display integrity on your office walls, and genuinely believe in truthfulness. But your culture-the real one-rewards deception. This jarring disconnect reveals a fundamental truth: culture isn't what you say or what you believe. It's what people do when no one's watching. It's the invisible operating system running beneath every decision, every interaction, every crisis. And here's the uncomfortable part-you can't see your own culture clearly because you're swimming in it. But your newest employee? They see it instantly, in their first week, before they learn to rationalize the contradictions. Culture determines whether your company thrives or implodes, whether your strategy succeeds or fails, and whether talented people stay or flee. The question isn't whether you have a culture. You do. The question is whether you're deliberately shaping it or letting it shape itself.
『What You Do Is Who You Are』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『What You Do Is Who You Are』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『What You Do Is Who You Are』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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