
Ever wondered why McDonald's spends billions on advertising? "Naked Economics" strips away jargon to reveal how markets, incentives, and human behavior truly work. A global phenomenon praised by educators for making complex concepts digestible - like understanding who really feeds Paris.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever wondered why your local barista earns minimum wage while a celebrity chef commands millions? Or why gas prices seem to rise overnight but fall slowly? These aren't random quirks-they're economics in action, the invisible architecture shaping every decision you make. Economics isn't about graphs and equations; it's about understanding why people do what they do and how those choices ripple through society. At its core, economics rests on one simple truth: people respond to incentives. We act to make ourselves better off, whether that means buying a latte, choosing a career, or donating to charity. This isn't cynicism-it's reality. When a washerwoman named Oseola McCarty donated her $150,000 life savings to scholarships despite living frugally, she wasn't defying economics. She was maximizing her own utility through generosity, proving that self-interest encompasses far more than selfishness.
『Naked Economics』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Naked Economics』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Naked Economics』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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