
In "The New Rules of Sales and Service," David Meerman Scott revolutionizes business engagement. Endorsed by HubSpot's CEO as a "eureka" moment, this bestselling author reveals how real-time customer interaction and storytelling drive growth in our digital age. Still teaching thousands of companies worldwide.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
You win customers by focusing on their needs, and you keep them the same way.
『The New Rules of Sales and Service』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The New Rules of Sales and Service』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The New Rules of Sales and Service』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

The New Rules of Sales and Serviceの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。
Imagine a broken dishwasher leading to a business revelation. When David Meerman Scott's appliance failed, he chose Yale Appliance + Lighting despite higher prices because they offered something increasingly rare: exceptional service. While competitors focused solely on transactions, Yale created a comprehensive experience-consultative sales, digital warranty storage, flexible scheduling, and real-time delivery updates from drivers stuck in traffic. This simple yet uncommon approach transformed a potentially frustrating experience into a moment of delight that guaranteed future business. This anecdote perfectly captures the central insight of "The New Rules of Sales and Service": the internet hasn't just changed marketing; it has fundamentally transformed how we buy and receive service, creating an entirely new playbook for business success. With over five billion people instantly connected, we crave humanity in our technology-driven lives. Information about products is available 24/7, publishing content is essentially free, and customers have powerful voices through social networks and review sites.