What is *Email Marketing Demystified* by Matthew Paulson about?

*Email Marketing Demystified* provides actionable strategies to build large email lists, craft high-converting copy, and generate revenue through targeted campaigns. Matthew Paulson shares techniques like audience segmentation, automated email sequences, and spam avoidance, drawing from his experience growing a 400,000+ subscriber list and earning over $2 million annually.

Who should read *Email Marketing Demystified*?

Entrepreneurs, digital marketers, and small business owners seeking to leverage email marketing for growth will benefit most. The book is ideal for those wanting to master list-building, improve engagement, and create automated revenue streams through personalized content.

What are the key email marketing strategies in *Email Marketing Demystified*?

Paulson emphasizes list-building via lead magnets aligned to audience interests, writing concise subject lines (5–10 words), and using automated triggers for behavioral targeting. He also advocates A/B testing buttons (e.g., “Sign Up Now (Free)”) and segmenting audiences to boost open rates and sales.

How does *Email Marketing Demystified* suggest growing an email list?

The book outlines 15 list-building tactics, including offering niche-specific lead magnets (e.g., ebooks, checklists), optimizing sign-up forms with clear CTAs, and leveraging partnerships. Paulson stresses aligning incentives with page content to maximize subscriptions.

What copywriting tips does Matthew Paulson recommend?

Paulson advises using urgency-driven headlines, embedding PS sections for emphasis, and structuring emails with the “Problem-Agitate-Solve” framework. He highlights A/B testing button text and subject lines to improve click-through rates.

How does *Email Marketing Demystified* address email deliverability?

The book details best practices to avoid spam filters: authenticating domains, minimizing spam-trigger words (e.g., “free”), and maintaining consistent send schedules. Paulson also recommends warming up new email accounts gradually.

What automation strategies does the book recommend?

Paulson advocates for 3–5 month autoresponder sequences to nurture leads, coupled with behavior-based triggers (e.g., abandoned carts). He suggests using segmentation to deliver hyper-targeted content, like eco-friendly service offers for specific subscriber groups.

How does *Email Marketing Demystified* suggest monetizing email lists?

The book outlines six revenue streams, including affiliate marketing, product launches, and subscription models. Paulson emphasizes aligning promotions with audience pain points, such as offering year-round lawn care plans to segmented groups.

メールマーケティングの極意

大規模なメーリングリストを構築し、成約率の高いコピーを書き、より多くの売上を創出する

マシュー・ポールソン

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『メールマーケティングの極意』の概要

マシュー・ポールソンによる、300万人の購読者リストを構築し年間2,500万ドルの収益を上げたガイドで、メールマーケティングをマスターしましょう。ソーシャルプラットフォームが浮き沈みを繰り返す中、本書はなぜ企業がメールへの投資1ドルに対して43ドルの利益を得ているのか、そしてなぜメールが最も価値のあるデジタル資産であるのかを明らかにします。

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第1章

The Digital Gold Rush: Email Marketing's Untapped Potential

In a world where marketing trends come and go with alarming speed, email marketing remains the unsung hero of digital strategy-delivering an astonishing 4,300% ROI according to the Direct Marketing Association. While tech columnists periodically declare its demise and social media platforms claim superiority, email continues to outperform every other marketing channel by orders of magnitude. Matthew Paulson's expertise is particularly compelling because he practices what he preaches-sending daily newsletters to over 900,000 investors through his company MarketBeat, which generates $8 million annually, with $6 million directly attributable to email marketing. The book has gained cult status among digital marketers, with industry leaders like Gary Vaynerchuk and Pat Flynn citing its practical, no-nonsense approach to building sustainable digital assets. Unlike theoretical guides, this book draws from Paulson's decade of experience sending over one billion emails and generating millions in revenue-proving that despite technological shifts, email remains the internet's most resilient and profitable marketing channel.

第2章

Building Your Email Marketing Foundation

The journey into email marketing begins with selecting the right Email Service Provider (ESP)-specialized software that handles subscriber management, email delivery, and performance tracking. These providers fall into three categories: Email Infrastructure Providers (EIPs) focusing primarily on delivery, General Email Service Providers (GESPs) offering comprehensive tools for list management and content creation, and Marketing Automation Platforms (MAPs) providing advanced targeting capabilities. When selecting an ESP, consider functionality requirements, software age (newer platforms typically offer better features), costs based on list size, customer service quality, and terms that might affect account suspension. While many quality options exist, Drip (drip.com) stands out for its intuitive interface, comprehensive functionality, and excellent customer support-though it comes at a premium price reflecting its advanced capabilities. ESP costs scale with your list size and sending frequency, with many providers offering free tiers for small lists (like Mailchimp's 2,000 subscriber free plan). As your list grows, costs increase-typically $50-75 monthly for 10,000 subscribers. Don't fear these growing expenses; they're simply the price of success. At MarketBeat, they pay around $6,000 monthly to SendGrid for sending 50 million emails, but this investment generates several million dollars in annual revenue. Remember that your ESP forms the foundation of all email marketing efforts. Taking time to research options thoroughly is crucial, as switching providers later can cause significant subscriber loss and data migration challenges. The right ESP provides the necessary infrastructure so you can focus on growing your list, creating content, and generating revenue rather than worrying about technical details of large-scale email sending.

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第3章

Crafting Irresistible Lead Magnets

The cornerstone of effective email list building is offering something valuable in exchange for email addresses. These "lead magnets" overcome potential subscribers' hesitation about providing contact information by delivering immediate value. A compelling lead magnet helps visitors learn specific skills, solve problems, or accomplish tasks-and should directly relate to the content on the specific page where it appears. Effective lead magnets come in many forms: free reports or guides teaching specific skills, resource lists of helpful tools, free software trials, educational videos demonstrating tasks, downloadable templates, discount coupons for e-commerce stores, product catalogs, or even physical products (like SurvivalLife.com's credit card knife offered for shipping costs only). Don't overthink creating lead magnets-they don't need to be complex. You can repurpose existing content or even use content created by others (with proper attribution). The key is providing valuable content related to your website that solves specific problems for your audience. For example, MarketBeat uses its free daily email newsletter as its primary lead magnet, clearly setting expectations about receiving daily financial news and stock recommendations. Online retailers like Filly Flair effectively use discount coupons (10% off first purchase) to encourage immediate action. Once you've created your lead magnet, the language on your opt-in forms dramatically impacts signup rates. Headlines should be short (5-10 words), engaging, and clearly communicate what subscribers will receive-like "Add 20+ Yards to Your Drives Today!" Your description (20-50 words) should explain your lead magnet, set expectations for email content, and provide a clear value proposition. Even button text significantly affects conversion rates. While generic terms like "Submit" work reasonably well, customized text can boost opt-in rates by 10-30%. Dressipi saw a 123.9% increase by changing from "Sign Up Now" to "Show Me Outfits I'll Love" by connecting the button text to their value proposition. Remember: the more targeted your lead magnets are to specific sections of your website, the better your opt-in rates will be. Creating multiple targeted lead magnets requires more work but significantly improves conversion rates by addressing the specific interests that brought visitors to each particular page.

第4章

Maximizing Opt-In Form Effectiveness

The type and placement of opt-in forms dramatically affect email signup rates. For optimal results, implement both entry popups and footer opt-ins. Entry popups appear center-screen when users first visit, often generating 3-5 times more signups than sidebar forms. Footer opt-ins appear after content, attracting engaged readers who've consumed your material and want more. Other effective formats include exit popups (triggering when users attempt to leave), welcome pages (covering the entire screen), sidebar opt-ins (less intrusive but with lower conversion rates), hello bars (spanning the top or bottom of screens), and scroll boxes (appearing in corners after scrolling). Keep forms simple, requesting only email addresses-additional information can reduce conversions by 50% or more. Use validation scripts to ensure users enter valid email addresses and catch common typos like "@gmial.com." Test different messaging, lead magnets, and form types regularly to optimize for your specific audience. Many marketers worry about annoying users with "intrusive" opt-in forms like popups. However, remember that you are not your typical user-many visitors actually appreciate clear signup opportunities when they want your content. Let data guide you by running split tests to see if opt-in forms impact user engagement metrics. If users who see opt-in forms visit the same number of pages as those who don't, you know the forms aren't driving visitors away. To implement opt-in forms, you'll need either a plugin or cloud-based service that integrates with your ESP. Popular options include OptinMonster, Optin Cat, Sumo List Builder, HelloBar, and Popup Domination. Your choice depends on your content management system, desired form types, and specific needs. WordPress users have numerous options, while other platforms may require cloud-based services. Remember that opt-in rates depend on your website traffic volume, traffic quality, and form effectiveness. Search engine visitors typically convert better than social media visitors. A highly effective implementation might yield 4-5% opt-in rates, while less effective forms might only convert at 0.5%. Don't worry about industry standards-focus instead on continually improving your conversion rate through testing and optimization. Even with minimal traffic, implement opt-in forms immediately. Starting with just 50-100 opt-ins per month is normal-your list will grow like a snowball over time. Website opt-ins should be your core list-building strategy as they're essentially free compared to other methods requiring cash investment.

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言葉をハイライトして音声と同期
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第5章

Beyond Your Website: 15 Powerful List-Building Strategies

While your website provides steady list growth, alternative strategies can dramatically accelerate subscriber acquisition. These methods require either financial investment or consistent time commitment but can be extremely profitable when properly executed. Co-registration advertising places your offer on other websites' "thank you" pages. When someone subscribes to another site, they see additional offers including yours. If selected, the network provides you their contact information. Costs range from $1-$4 per signup, with quality varying by placement site. Major networks include After Offers, CoregMedia, and Opt-Intelligence. Email swaps become highly effective once you have a few thousand subscribers. You send a promotional email for another website to your list, and they do the same for you. Never exchange actual subscriber lists-only send messages on each other's behalf. To find partners, identify 100 similar websites with opt-in forms and contact them about potential swaps. With a substantial budget, you can pay other list owners to email their subscribers on your behalf through list rentals. Pricing typically works on a cost-per-thousand (CPM) basis, ranging from $10-20 CPM for general lists to $50-100 CPM for high-end categories. While NextMark offers the largest database with over 60,000 available lists, quality varies significantly among providers. Important distinction: Unlike renting lists, buying email lists is never advisable. Purchased lists contain people who haven't given you permission to contact them, are typically low-quality and outdated, and rarely convert to customers. Most ESPs prohibit using purchased lists because the resulting spam complaints can damage your domain reputation. Other effective list-building strategies include making your email content shareable with social buttons and "forward to a friend" links; archiving email content on your website for SEO benefits; collecting emails at physical store checkouts; adding signup links to email signatures; running contests with valuable prizes; promoting lead magnets across social media platforms; adding calls-to-action in YouTube video descriptions; using Google AdWords to drive traffic to landing pages; collecting business cards at trade shows; and adding QR codes to print materials. For all these strategies, landing pages play a crucial role. Rather than coding from scratch, use tools like LeadPages, Unbounce, or ClickFunnels to create focused pages with no distractions-just a compelling headline, persuasive copy, and the opt-in form itself. Never stop growing your list, even if it's already large. You'll naturally lose subscribers through unsubscribes and invalid emails each month. Additionally, subscribers are most engaged when they first join; their open rates naturally decline over time. Continually attracting new subscribers ensures you always have highly engaged readers to maintain strong campaign performance.

第6章

The Art of Effective Email Communication

Once you've started building your list, the challenge becomes sending valuable content that keeps subscribers engaged. This begins with the welcome email-your crucial first impression that should thank subscribers, set expectations about content and frequency, provide whitelisting instructions to avoid spam folders, and include a clear call-to-action for next steps. Beyond this initial contact, create an autoresponder series-sequential pre-written emails sent automatically to new subscribers. These emails serve multiple purposes: promoting your products/services, providing educational content, requesting whitelist additions, promoting affiliate products, highlighting website content, and soliciting feedback. Space messages 3-6 days apart over 3-5 months, potentially creating up to 30 emails in your sequence. While this seems daunting, writing one new email every 4-5 days makes it manageable. The biggest mistake is not having an autoresponder series at all, as irregular contact leads to disengagement and potential spam complaints. A sample sequence might include 17 emails over 65 days, alternating between educational content and promotional messages. For ongoing engagement, broadcast emails (one-time messages sent to your entire list) serve three primary functions: keeping subscribers engaged after completing the autoresponder series, making announcements about your business, and promoting products or services. Create a monthly broadcast calendar to properly space messages and balance educational content with sales emails. While there's no universal formula for email frequency, consistency is crucial. Industry niche affects optimal frequency-sports fans, investors, and news consumers may welcome daily updates, while hobbyist niches prefer less frequent contact. As a general rule, email at minimum weekly and at maximum daily. For product launches or promotions, a series of emails over several days is more effective than a single message. A comprehensive sequence might include: an announcement email introducing the product, an FAQ email answering potential questions, a video tour showing the product in action, a features/benefits email highlighting problem-solving capabilities, testimonials building credibility, and "last chance" messages creating urgency. Track key metrics for every campaign: sends, bounces (should stay below 2%), opens (typically 15-35%), clicks (5-10% is good), unsubscribes, conversions, and revenue. Review these metrics 72 hours after sending to identify patterns between successful and unsuccessful campaigns. As your list grows, consider advanced strategies like marketing automation (delivering targeted content based on subscriber actions) and segmentation (dividing subscribers into interest-based groups). At MarketBeat, they segment by investment interests to ensure promotional emails reach only relevant subscribers, improving engagement and reducing unsubscribes.

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『メールマーケティングの極意』の一語一語が音声に合わせてリアルタイムでハイライトされ、自然に読み進められます。

第7章

Crafting Email Copy That Converts

Writing effective email marketing requires understanding your audience's demographics, interests, problems, and motivations. Create a fictional avatar representing your typical subscriber, complete with name, age, gender, occupation, and challenges. When writing emails, address this avatar directly using "you" language, focusing on their needs rather than yours. Maintain a healthy balance between providing value and making requests-send at least two value-providing emails (tips, educational content, resources) for every one sales email. When you consistently provide value first, subscribers respond to sales messages out of gratitude-a principle Gary Vaynerchuk calls "Jab, Jab, Jab, Right Hook." Subject lines are crucial-64% of people decide whether to open emails based on them. Effective subject lines can double open rates and sales. Successful approaches include curiosity ("Strange Question...?"), how-to guides, humor, numbers, reply formatting, shocking statements, testimonials, time sensitivity, tips, and warnings. For sales emails, follow the AIDA framework (Attention, Interest, Desire, Action). Start by grabbing attention with compelling subject lines. Generate interest by transitioning smoothly to your product's features and benefits. Create emotional desire by reminding subscribers of the problem your product solves and painting a picture of their improved future. Finally, call them to specific action with clear purchase instructions. Follow these email best practices: Don't rely on images since many users won't enable them; avoid grammar and spelling errors that undermine your authority; include multiple hyperlinks to your call-to-action; avoid design-heavy templates that feel less personal; limit each email to one call-to-action; and maintain clear unsubscribe links to prevent spam reports. Converting subscribers to customers requires six sequential steps: list signup, content engagement, opening marketing emails, clicking links to sales pages, reading sales material, and finally purchasing. At each step, you'll lose potential customers-perhaps starting with 100% at signup and ending with just 2% completing purchases. Optimize each transition through continuous split-testing of opt-in forms, email copy, subject lines, and landing pages. Email copywriting takes time and practice to master. Your early emails won't be great, but that's normal. Improve by studying experts, analyzing competitors' emails, and reading resources like Copyblogger. With persistence, your skills will mature into effective copywriting that drives real business results.

第8章

Six Powerful Email Monetization Strategies

Building a mailing list is pointless unless it furthers your company's financial objectives. For profit-driven businesses, the ultimate goal is generating revenue through email marketing. Six primary strategies can turn your subscriber list into a reliable income stream. Selling your own products through your mailing list is typically the most profitable approach, as you keep 100% of customer payments rather than the small percentage from affiliate promotions. Since subscribers have already shown interest in your content, they're likely potential customers. Regularly educate subscribers about your offerings, as not everyone sees every email and new subscribers join continuously. Effective sales strategies include using autoresponder sequences, running time-limited sales, offering special bonuses, and bundling complementary products together. Affiliate marketing allows you to earn commissions by promoting other companies' products to your list. Finding affiliate opportunities is straightforward through networks like Commission Junction, Amazon Associates, and ClickBank that connect advertisers with publishers. When promoting affiliate products, be transparent about receiving commissions (required by FTC regulations), only promote products you would personally use, rotate products to avoid over-promoting any single offering, and include exclusive bonuses for subscribers who purchase through your links. Once your list exceeds 25,000 subscribers, advertisers may pay to send emails to your audience on a cost-per-thousand (CPM) basis through list rentals. For example, with 30,000 subscribers at $40 CPM, you could earn $1,200 per dedicated email. Working with a digital advertising agency that specializes in your industry can help overcome the challenge of finding advertisers, as they have existing relationships and handle sales and billing. Co-registration advertising units placed on your "thank you" page after subscribers sign up can be extremely profitable. While standard display ads might earn $1-$10 per thousand views, co-registration units can generate $250-$1,250 per thousand views because users who just opted in are more likely to engage with additional offers. Revenue varies by niche, with general interest lists earning around $0.25 per subscriber view while specialized niches like finance can earn $0.50-$1.25. You can also monetize your newsletter by inserting banner advertisements sold on either cost-per-click or cost-per-impression basis through networks like BuySellAds, LaunchBit, and LiveIntent. To maintain subscriber engagement, limit ads to the top and bottom of your newsletter, ensuring educational content takes precedence. Finally, if your website runs display advertisements from networks like Google AdSense, you can use your newsletter to drive traffic back to your site, increasing ad views and clicks. By strategically sending subscribers to your content-rich website repeatedly, you'll generate more advertising revenue than you would otherwise. While there are only six primary monetization methods, countless variations exist for each. To find effective strategies, study successful list owners who are already monetizing well in your specific industry or niche.

『メールマーケティングの極意』をもっと深く楽しむ

毎日の新しい気づきを10万件以上のレッスンから
言葉をハイライトして音声と同期
ライブラリを保存して、どの端末からでも利用

第9章

Ensuring Your Emails Actually Reach Inboxes

Unlike physical mail that reliably reaches its destination, email deliverability isn't guaranteed. Even when following best practices, your messages may end up in spam folders or be blocked entirely. Proper list maintenance and deliverability monitoring are essential to ensure your emails reach subscribers' inboxes. Always use established email service providers rather than running your own mail server, which invites configuration mistakes that reduce delivery rates. Set up proper authentication records including Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC). These technical protocols verify your identity to receiving mail servers and significantly improve deliverability. The email marketing industry has been shifting from double opt-in (requiring confirmation emails) toward single opt-in approaches. While double opt-ins ensure subscriber intent and typically yield better open rates with fewer bounces, they also slow list growth significantly. Single opt-ins allow faster list building and often result in more total engaged subscribers despite slightly lower engagement metrics. Major email providers increasingly determine inbox placement based on user engagement metrics. When subscribers open, click links, or reply to emails, ISPs interpret this as desired communication; conversely, ignored or deleted messages suggest unwanted content. To maximize deliverability, focus on compelling subject lines, clear calls-to-action, and occasionally prompt subscriber replies. Critically, maintain list hygiene by removing spam reporters, invalid addresses (hard bounces), and long-term inactive subscribers. Proactive monitoring is essential for maintaining inbox placement. Establish a weekly routine to: review ESP-provided statistics, check your domain against blacklists using tools like MultiRBL, examine bounce logs to identify recurring error patterns, check your Sender Score if you have a dedicated IP, and test deliverability by creating accounts with major providers like Gmail and Outlook to verify inbox placement. Keep your spam complaint rate below 0.1% (maximum 10 complaints per 10,000 emails) to avoid ESP intervention. Make unsubscribing effortless with prominent links in both the header and footer of every email. Implement an unsubscribe header-a hidden field providing technical instructions for removal requests-which allows email providers to display their own unsubscribe button near the "Report Spam" button. Strategic timing dramatically affects email engagement. While many marketers favor Tuesday through Thursday when subscribers are actively checking work email, weekend mornings can yield surprisingly strong results due to reduced competition. For optimal open rates, send messages at workday transition points-around 8:00 AM or 4:00 PM-when people typically check email. If possible, segment by time zone to ensure delivery during these prime periods in each subscriber's local time. Email deliverability needn't be overwhelming-most issues only emerge as your list grows. Following basic monitoring practices helps identify problems early, and your ESP can offer assistance with complex issues. The fundamentals of good deliverability are straightforward: maintain clean lists, monitor engagement metrics, and respond quickly to any warning signs.

第10章

Embracing Web Push Notifications as Your Second Email List

Web push notifications-those pop-up messages that appear in browsers after users click "Allow" when prompted by a website-function as a powerful complementary "second email list." These notifications can reach users even when they're not on your site, with engagement rates 5-10 times higher than email due to their visibility and simple opt-in process. When visiting a website with push notifications enabled, users see a browser prompt asking permission to receive notifications. Clicking "Allow" enables the website to send notification messages through the browser, with messages appearing in the lower right corner on Windows or upper right on Mac. These notifications can be sent even when users aren't on the website, and permission lasts indefinitely until users change computers or unsubscribe. To implement push notifications, you need a Web Push Service Provider like OneSignal, PushCrew, or Push Monkey. These platforms manage subscribers, message delivery, and performance tracking. When selecting a provider, look for native browser opt-in support, rich statistics, segmentation capabilities, auto-responder functionality, and transparent pricing that scales reasonably with subscriber growth. Push notifications have strict length limits: titles under 30 characters and descriptions under 100 characters, plus an optional square image and call-to-action button. Like email marketing, push notifications should balance educational content with promotions-aim for at least two helpful messages for every promotional one to maintain subscriber engagement and prevent unsubscribes. For optimal results with push notifications: always use the native browser opt-in (which can yield 7x more subscribers), preview notifications across browsers before sending (as rendering varies), include action buttons to boost clickthrough rates, use large images where supported, customize notification icons for each message, and never send the same notification twice as it will significantly reduce clickthrough rates. At MarketBeat, web push notifications have driven significant growth. They implement the native browser opt-in on their websites, showing the prompt immediately on first page load to maximize conversions. This approach yields about 10,000 new subscribers monthly, providing an additional distribution channel for free reports, breaking news stories, and promotional messages. Web push notifications represent an untapped opportunity to build an audience on a marketing channel many competitors aren't utilizing. Once your email strategy basics are in place, immediately begin gathering web push subscribers and developing your push notification strategy to create a powerful secondary communication channel with your audience.

聴きながら、すべての言葉を目で追えます

『メールマーケティングの極意』の一語一語が音声に合わせてリアルタイムでハイライトされ、自然に読み進められます。

第11章

The Path Forward: Your Email Marketing Journey

Email marketing delivers an extraordinary 4,300% ROI according to the Direct Marketing Association, making it an essential strategy for any business. Despite periodic declarations of its demise, email usage continues growing, with worldwide users projected to increase from 6.32 billion in 2018 to 7.71 billion by 2021-a 22% growth. Email remains deeply integrated into the internet's infrastructure, with every major online service requiring an email address to do business. Now that you've learned about email service providers, list building, lead magnets, autoresponders, broadcast emails, copywriting, monetization, compliance, and web push notifications, it's time to implement these strategies. Start by selecting an ESP, adding opt-in forms to your website, creating your first autoresponder emails, and gradually refining your approach. Remember that email marketing won't make you rich overnight, but it will generate massive long-term results as your list grows and strategies mature. Had you started five years ago, you could now have tens or hundreds of thousands of subscribers-a valuable asset that generates revenue even if other aspects of your business struggle. While you can't go back in time, you can start building your list today and implement email marketing in your business immediately. With persistence, your list will grow, your copywriting will improve, and your sales funnel will become increasingly effective, developing a powerful skillset that generates massive results for your business. The key is taking action now-even if you start small-and consistently applying these principles to build a sustainable email marketing asset that delivers value to both your audience and your bottom line for years to come.

★★★★★

『メールマーケティングの極意』を最後まで読み終えました

100万人以上の学習者に愛用されています

“23日間、毎日使い続けています。今では日課の一部です。”

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『メールマーケティングの極意』の主要テーマ

lead magnet creation
list building strategies
email service providers
conversion rate optimization
marketing automation

『メールマーケティングの極意』の名言

Don't fear these growing expenses; they're simply the price of success.
Remember: the more targeted your lead magnets are, the better.
Remember that you are not your typical user.
Let data guide you by running split tests.
Even with minimal traffic, implement opt-in forms immediately.

『メールマーケティングの極意』の登場人物

Matthew PaulsonAuthor and founder of MarketBeat
Pat FlynnIndustry leader and digital marketer

著者について

起業家であり、ベストセラー『Email Marketing Demystified』の著者であるマシュー・ポールソン（Matthew Paulson）は、メールマーケティング戦略とオンラインビジネス成長における第一人者です。

金融ニュースおよびリサーチプラットフォームであるMarketBeatの創設者として、ポールソンは同社の投資家向け日刊ニュースレターを20万人以上の購読者規模へと成長させました。その経験が、本書における実践的な洞察に直接活かされています。彼の仕事は、データ駆動型のテクニックと実行可能なアドバイスを融合させ、企業が効果的にメールリストを構築し、収益化することを支援しています。

ポールソンの専門知識は、『Online Business from Scratch』や『40 Rules for Internet Business Success』といった他の著作にも及んでおり、デジタル起業のためのステップバイステップのガイダンスを提供しています。また、スタートアップ・エコシステムの推進者として「Startup Sioux Falls」を設立したほか、新進気鋭の起業家を支援するためにダコタ州立大学にポールソン・センターを設立しました。

『605 Magazine』への掲載や『Mixergy』などのポッドキャストへの出演を通じ、ポールソンの戦略は世界中の何千もの企業から信頼されています。『Email Marketing Demystified』は現在第3版を数え、進化し続けるデジタルマーケティングの世界において、その不変の価値を証明しています。

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Become the World's Best Marketer

This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.

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Build a Profitable Music Brand with Balance

This plan is essential for independent artists and music entrepreneurs struggling to monetize their craft without losing their creative spark. It provides the business framework and marketing automation needed to turn a passion for music into a sustainable, balanced career.

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Build, market, and scale online businesses.

This learning plan is essential for aspiring entrepreneurs and current business owners looking to transition from manual operations to a scalable digital enterprise. It provides a comprehensive roadmap for anyone wanting to master both the technical marketing skills and the leadership mindset required for long-term growth.

4 h 49 m•4 セクション

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self promotion on X

In today's digital economy, X (formerly Twitter) remains one of the most powerful platforms for building personal brands, establishing thought leadership, and creating business opportunities. This learning plan is essential for entrepreneurs, creators, professionals, and anyone looking to amplify their voice, grow their influence, and leverage social media for career or business advancement in an increasingly competitive attention economy.

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コロンビア大学卒業生が開発サンフランシスコ発

BeFreedは好奇心旺盛な仲間が集うグローバルコミュニティ

4.7

平均評価

7,840件以上のアプリ評価

BeFreed Community

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

コロンビア大学卒業生が開発サンフランシスコ発

BeFreedは好奇心旺盛な仲間が集うグローバルコミュニティ

4.7

平均評価

7,840件以上のアプリ評価

BeFreed Community

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

BeFreedがウェブ上でどのように話題になっているかをもっと見る

今すぐ学習の旅を始めよう

第9章

メールマーケティングの極意

概要『メールマーケティングの極意』の概要

1冊の本。さまざまな聴き方。

The Digital Gold Rush: Email Marketing's Untapped Potential

Building Your Email Marketing Foundation

聴きながら、すべての言葉を目で追えます

Crafting Irresistible Lead Magnets

Maximizing Opt-In Form Effectiveness

『メールマーケティングの極意』をもっと深く楽しむ

Beyond Your Website: 15 Powerful List-Building Strategies

The Art of Effective Email Communication

聴きながら、すべての言葉を目で追えます

Crafting Email Copy That Converts

Six Powerful Email Monetization Strategies

『メールマーケティングの極意』をもっと深く楽しむ

Ensuring Your Emails Actually Reach Inboxes

Embracing Web Push Notifications as Your Second Email List

聴きながら、すべての言葉を目で追えます

The Path Forward: Your Email Marketing Journey

『メールマーケティングの極意』を最後まで読み終えました

『メールマーケティングの極意』の主要テーマ

『メールマーケティングの極意』の名言

『メールマーケティングの極意』の登場人物

著者について

メールマーケティングの極意の要約をダウンロード

他のユーザーのお気に入り

この本に関するよくある質問

What is Email Marketing Demystified by Matthew Paulson about?

Who should read Email Marketing Demystified?

What are the key email marketing strategies in Email Marketing Demystified?

How does Email Marketing Demystified suggest growing an email list?

この学習プランの一部

Affiliate Marketing & List Building Strategy

I want to learn copywriting for selling

もっと見る

BeFreedは好奇心旺盛な仲間が集うグローバルコミュニティ

BeFreedは好奇心旺盛な仲間が集うグローバルコミュニティ

1冊の本。さまざまな聴き方。

The Digital Gold Rush: Email Marketing's Untapped Potential

Building Your Email Marketing Foundation

聴きながら、すべての言葉を目で追えます

Crafting Irresistible Lead Magnets

Maximizing Opt-In Form Effectiveness

『メールマーケティングの極意』をもっと深く楽しむ

Beyond Your Website: 15 Powerful List-Building Strategies

The Art of Effective Email Communication

聴きながら、すべての言葉を目で追えます

Crafting Email Copy That Converts

Six Powerful Email Monetization Strategies

『メールマーケティングの極意』をもっと深く楽しむ

Ensuring Your Emails Actually Reach Inboxes

Embracing Web Push Notifications as Your Second Email List

聴きながら、すべての言葉を目で追えます

The Path Forward: Your Email Marketing Journey

『メールマーケティングの極意』を最後まで読み終えました

他のユーザーのお気に入り

この学習プランの一部

Affiliate Marketing & List Building Strategy

I want to learn copywriting for selling

もっと見る

『メールマーケティングの極意』の概要