Email Marketing Demystified by Matthew Paulson Summary
Overview of Email Marketing Demystified
Master email marketing with Matthew Paulson's guide that helped him build a 3-million subscriber list generating $25 million annually. While social platforms come and go, this book reveals why businesses earn $43 for every $1 invested in email - your most valuable digital asset.
Similar books to Email Marketing Demystified
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Most Profitable Marketing Channel You're Probably Ignoring
What if you could invest $1 and reliably get back $43? You'd probably jump at the opportunity. Yet most businesses overlook the marketing channel that delivers exactly this return: email. While entrepreneurs chase the latest social media trends and pour money into paid ads, email marketing quietly outperforms every other channel by staggering margins. The reason is simple - you own your email list. Instagram can change its algorithm overnight. Google can penalize your site. But your email list? That's yours. When you send a message, it lands directly in your subscribers' inboxes, no middleman required. This isn't theoretical - real businesses send billions of emails annually and generate millions in revenue from this single channel. Before you can send a single email, you need the right tools. Email Service Providers handle the technical heavy lifting - managing subscribers, ensuring delivery, tracking performance. Think of them as the difference between sending a handwritten letter and operating a postal service. Three types exist: basic infrastructure providers focused purely on delivery, general providers offering comprehensive tools for creating and managing campaigns, and sophisticated automation platforms that target messages based on subscriber behavior. Your choice depends on your needs and budget. Newer platforms typically offer better features - the technology has evolved rapidly. Costs scale with your list size, starting free for small lists and climbing to around $75 monthly for 10,000 subscribers. Don't let growing costs alarm you; they're simply the price of success. One company pays $6,000 monthly to send 50 million emails but generates several million dollars annually from those messages. Choose carefully, though. Switching providers later risks losing subscribers and data. Your ESP becomes your marketing foundation, so invest time researching options now rather than dealing with migration headaches later.
Creating Lead Magnets and Optimizing Signup Forms That Convert
Accelerating Growth Through Strategic Partnerships and Alternative Channels
Keeping Subscribers Engaged Through Valuable Communication
Writing Email Copy That Converts Subscribers Into Customers
Six Monetization Strategies That Turn Subscribers Into Revenue
Building an Asset That Compounds Over Time
クイックサマリーモード - 『Email Marketing Demystified』の要約を9分で読む・聴く
『Email Marketing Demystified』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Email Marketing Demystified』から厳選した5の洞察
『Email Marketing Demystified』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Email Marketing Demystified』のレッスンを25分のストーリーで
鮮やかなストーリーテリングを通じて『Email Marketing Demystified』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Email Marketing Demystified』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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