The Little Red Book of Selling by Jeffrey Gitomer Summary
Overview of The Little Red Book of Selling
Selling isn't about tricks - it's about trust. With 5 million copies sold and 14 translations, Jeffrey Gitomer's award-winning guide transforms reluctant salespeople into relationship builders. Wall Street Journal praised its ethical approach, while sales leaders worldwide embrace its provocative question: "Are you ready to kick your own ass?"
Similar books to The Little Red Book of Selling
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
Sales Success Begins With Mindset, Not Tactics
Selling isn't about clever tricks or high-pressure techniques-it's about understanding a fundamental truth: people hate being sold to, but they love to buy. This perspective shift transforms everything. When you focus on creating environments where customers naturally want to purchase rather than trying to force a sale, magic happens. The most powerful buying motivator isn't your product features or even your price-it's whether customers like and trust you. Before anything else, people buy from people they connect with. Think about your own buying experiences. When was the last time you purchased something significant from someone you actively disliked? Probably never. What drives your specific customers to buy? Is it increased productivity, solving a persistent problem, or gaining status among peers? Understanding these motivations requires genuine curiosity and research. The difference between average salespeople and masters is philosophical-mediocre sellers think about meeting this month's quota, while exceptional ones build relationships that last forever. Each interaction becomes about connection rather than transaction. This isn't just feel-good advice; it's the foundation of sustainable sales success that works whether you're selling enterprise software or kitchen knives.
Take Responsibility for Your Success
Preparation Creates Unbeatable Advantage
Build Your Personal Brand, Not Just Your Pitch
Create Value That Transcends Price
Master Networking for Lifetime Relationships
Ask Powerful Questions That Engage Customers
クイックサマリーモード - 『The Little Red Book of Selling』の要約を8分で読む・聴く
『The Little Red Book of Selling』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『The Little Red Book of Selling』から厳選した13の洞察
『The Little Red Book of Selling』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『The Little Red Book of Selling』のレッスンを21分のストーリーで
鮮やかなストーリーテリングを通じて『The Little Red Book of Selling』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『The Little Red Book of Selling』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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