How to Master the Art of Selling book cover

How to Master the Art of Selling by Tom Hopkins Summary

How to Master the Art of Selling
Tom Hopkins
4.1 (1804 Reviews)
Business
Communication skill
Entrepreneurship
概要
主なポイント
著者
よくある質問

Overview of How to Master the Art of Selling

Transform your sales career with Tom Hopkins' million-dollar blueprint that turned him into a millionaire in just three years. This legendary guide isn't just about closing deals - it's the ethical selling bible professionals revisit annually to master both the logic and emotion of persuasion.

Similar books to How to Master the Art of Selling

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クイックサマリー9分

著者の声を通じて本を感じる

深堀り42分

知識を魅力的で例が豊富な洞察に変換

フラッシュカード6件の洞察

キーアイデアを瞬時にキャプチャして素早く学習

エンタメ20分

楽しく魅力的な方法で本を楽しむ

重要なポイント

1

The Psychology of Selling: Why People Buy What They Buy

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Ever wondered why some salespeople consistently outperform others? The answer isn't natural charisma or luck - it's mastery of fundamental principles. Tom Hopkins transformed from a struggling salesman who couldn't afford a proper suit (he wore his high school band uniform to appointments!) to becoming a millionaire by age 27. His journey reveals the truth about selling: it's not about being born with "the gift" but developing specific skills through dedicated practice. The highest-paid professionals in selling understand a crucial truth - people buy based on emotion, then justify with logic. Even seemingly rational purchases like industrial equipment involve emotional factors: fear of making wrong decisions, desire for recognition, or ambition for advancement. Research shows that up to 95% of purchasing decisions occur in the subconscious mind, driven by emotional rather than rational factors. The emotional buying process begins when buyers suddenly see themselves differently - perhaps as someone who deserves or needs your product. Champions deliberately replace rejection-triggering words with terms that create positive feelings. Instead of discussing "cost," they talk about "total investment." They never ask anyone to "sign" anything - instead, they ask clients to "okay the paperwork." These seemingly small language shifts create positive mental images that drive sales success by making prospects feel comfortable rather than defensive.

2

The Million-Dollar Mindset: Transforming Rejection into Revenue

3

The Art of Strategic Questioning

4

Finding Gold: The Science of Prospecting

5

Crafting Presentations That Convert

6

Turning Objections into Opportunities

7

The Fourteen Most Powerful Words in Selling

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@Raaaaaachelw
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@Cashflowbubu
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@Moemenn
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@Chloe, Solo founder, LA
platform
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likes
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@Raaaaaachelw
platform
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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likes
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@SofiaP
platform
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@Jaded_Falcon
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@OojasSalunke
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