まともな人ほど、損をする。: 変人、はみ出し者、そして世界征服者のための起業術 book cover

まともな人ほど、損をする。

変人、はみ出し者、そして世界征服者のための起業術

クリス・ブロガン
3.99(361 Reviews)

『まともな人ほど、損をする。』の概要

『The Freaks Shall Inherit the Earth(邦題:変わり者が世界を動かす)』の中で、クリス・ブロガンは、自らのユニークさを受け入れることで繁栄する起業家精神を持った「はみ出し者」たちを支持しています。もし、スティーブ・ジョブズの独特な食習慣やトニー・ホークの執着心が、単なる奇癖ではなく「スーパーパワー」だったとしたらどうでしょうか?クリストファー・ペンがなぜこの本を「成功へのレシピが凝縮されている」と評したのか、その理由を解き明かしましょう。

『まともな人ほど、損をする。』の主要テーマ

  • unconventional entrepreneurship
  • personal branding
  • creator economy
  • business discipline
  • relationship-centered marketing

『まともな人ほど、損をする。』の名言

  • Your uniqueness is actually your greatest competitive advantage.

  • You no longer need permission to build a business your way.

  • Explain what you do in simple, understandable terms.

  • Failure-not as the opposite of success, but as an outcome you didn't expect or want.

  • Everything leading to success comes from consistent daily effort rather than sudden breakthroughs.

『まともな人ほど、損をする。』の登場人物

  • Chris BroganAuthor and advocate for unconventional business
  • Marie ForleoEntrepreneur who built a seven-figure business
  • Hugh HoweySelf-published author of the science fiction series Wool
  • Marc EckoFounder of a multi-million dollar fashion company
  • Joe SorgeRestaurateur focused on relationship-based business

著者について

『まともな人ほど、損をする。』の著者について

The Freaks Shall Inherit the Earth(はみ出し者が世界を受け継ぐ)』のベストセラー著者であり、ソーシャルメディア・マーケティングの第一人者であるクリス・ブローガンは、起業家としての知恵と、型破りなビジネスを成功させるための実践的な戦略を融合させています。1970年生まれ、マサチューセッツ州を拠点とするブローガンの洞察は、マイクロソフト、ディズニー、ペプシコといったフォーチュン500企業に対し、デジタル・イノベーションやコミュニティ構築について数十年にわたりアドバイスしてきた経験に基づいています。

ジュリアン・スミスとの共著で2009年に発表したニューヨーク・タイムズ紙のベストセラー『Trust Agents(トラスト・エージェンツ)』や『Social Media 101』により、彼はオンライン・プラットフォームを活用して影響力を築く先駆者としての地位を確立しました。『Entrepreneur』誌の多作なコラムニストであり、カンファレンス・シリーズ「PodCamp」の創設者でもある彼のブログ(chrisbrogan.com)は、アドバタイジング・エイジ誌のマーケティング・ブログ・トップ5にランクインしました。

オーナー・メディア・グループのCEOとして、彼はアウトサイダーや非適合者に力を与えることを提唱しており、これは『The Freaks Shall Inherit the Earth』の中心的なテーマでもあります。彼の著作は業界のリーダーたちから支持され、MBAプログラムでも採用されており、その手法はグーグルやゴールドマン・サックスのエグゼクティブによっても活用されています。ブローガンの著書は、全世界で累計数百万部を売り上げています。

まともな人ほど、損をする。の要約をダウンロード

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