
"Rare Breed" champions defiance as a superpower, transforming traits like rebellion and obsession into competitive advantages. Endorsed by Seth Godin as a "brazen rant," this manifesto has become the secret weapon for leaders tired of conformity. What if your greatest weakness is actually your hidden strength?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if the traits that got you labeled "difficult" in performance reviews are actually your ticket to extraordinary success? When Sunny Bonnell and Ashleigh Hansberger launched their branding agency Motto with just $250 and zero industry experience, established competitors actively tried to sabotage them. They were too bold, too unconventional, too much. Yet that "too much" quality became their secret weapon. Their journey revealed something counterintuitive: the characteristics society calls vices-being rebellious, obsessive, weird-might actually be virtues in disguise. This isn't about self-help platitudes or toxic positivity. It's about recognizing that the same intensity that makes you exhausting at dinner parties might be exactly what's needed to build something revolutionary.
『Rare Breed』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Rare Breed』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Rare Breed』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

Rare Breedの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。