
In a world of digital distraction, Rob Walker's "The Art of Noticing" offers 131 exercises to reclaim your attention. Endorsed by Seth Godin and taught at the School of Visual Arts, this New York Times-featured manual transforms ordinary moments into extraordinary discoveries. What might you see today that everyone else misses?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In a world where the average person checks their smartphone 150 times daily (once every six waking minutes), we've reached what might be called "peak distraction." Our attention has become the most valuable-and endangered-commodity of the modern age. This isn't entirely new; as far back as 1903, sociologist Georg Simmel lamented the overwhelming stimulation of modern life. What's different today is both the scale and intentionality of the attention economy. Tech companies employ thousands of engineers specifically to make their products more addictive, while our environments grow increasingly cluttered with up to 10,000 advertisements daily. The cost? Studies show constantly divided attention impairs cognitive performance by up to 40%, increases stress levels, and diminishes our capacity for deep thought. But there's hope-our brains remain remarkably plastic throughout our lives, meaning we can train ourselves to resist the pull of constant distraction and rediscover the joy of deep engagement with the world around us.
『The Art of Noticing』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『The Art of Noticing』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『The Art of Noticing』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"

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