
Master the art of persuasion with "Thank You for Arguing," the New York Times bestseller that Pulitzer winner Joseph Ellis calls "Cicero meets David Letterman." Learn rhetoric's secrets used by everyone from TED speakers to politicians - even to avoid speeding tickets!
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine Mark Zuckerberg facing hostile congressional questioning about Facebook's privacy practices. What saved him wasn't just technical knowledge - it was his masterful use of rhetoric, an art form that has shaped human discourse for over 2,500 years. This ancient practice isn't just for politicians and CEOs; it's a hidden matrix surrounding us daily, influencing our decisions, changing our attitudes, and even goading us to buy things we don't need. Jay Heinrichs' "Thank You for Arguing" reveals how this powerful tool transforms social interactions and offers practical techniques to win arguments without raising your voice - a skill America's founders considered so essential they placed it at the center of higher education. When my teenage son leaves an empty toothpaste tube in the bathroom and I call him out, his sarcastic reply - "That's not the point, is it, Dad? The point is how we're going to keep this from happening again" - uses my own rhetorical teaching against me. By conceding his point ("You're right. You win"), I actually persuade him to get me new toothpaste. My concession makes him feel triumphant and benevolent, achieving the pinnacle of persuasion: not just agreement, but getting a teenager to do my bidding.
『Thank You for Arguing』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Thank You for Arguing』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Thank You for Arguing』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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