
Discover the science of persuasion in "Magic Words," where Wharton professor Jonah Berger reveals how subtle language shifts can determine courtroom outcomes and predict loan defaults. Why do some words hold more power than others? Your influence awaits in this data-driven communication revolution.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Have you ever wondered why some people can effortlessly influence others while saying essentially the same thing as everyone else? The secret lies not in what they say, but how they say it. In "Magic Words," Wharton professor Jonah Berger reveals the fascinating science behind language's extraordinary power. Drawing from cutting-edge research across psychology, linguistics, and behavioral economics, he demonstrates how subtle shifts in wording can dramatically change how people think and act. With approximately 16,000 words flowing from our mouths daily, understanding which ones truly matter isn't just academic curiosity - it's a superpower that can transform relationships, careers, and personal effectiveness in ways most people never imagine.
『Magic Words』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Magic Words』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Magic Words』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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