
Discover why we instinctively add when subtraction is the answer. "Subtract" reveals our blind spot to removal as a solution, praised by MacArthur fellow Sendhil Mullainathan as "a great book" that transforms how environmental leaders and architects approach climate change and design.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
When San Francisco's double-decker Embarcadero Freeway came crashing down after the 1989 earthquake, city officials faced a choice that would define their waterfront for generations. Despite fierce opposition and dire warnings of traffic chaos, they chose not to rebuild. Today, where concrete once blocked the bay, palm trees sway along bustling promenades where families gather and harbor seals bask in the sun. Housing increased by 50%, jobs grew by 15%, and the waterfront transformed into one of the city's most beloved destinations. Here's the twist: this dramatic improvement happened not through building something new, but through removing what was already there. Yet when visitors stroll along the Embarcadero today, they can't see what made it beautiful-the absence itself. This invisibility explains why subtraction remains one of our most powerful yet persistently overlooked tools for improvement.
『Subtract』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Subtract』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Subtract』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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Subtractの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。